Job Description
We are seeking a dynamic and experienced Automotive Trainer to deliver high-impact training for dealership F&I professionals. This role is critical in enhancing dealership profitability, compliance, and customer satisfaction through expert facilitation in finance and insurance processes, product knowledge, and sales techniques. The ideal candidate will have a strong background in automotive retail training, a passion for coaching and mentoring, and the ability to create engaging learning experiences. This is an excellent opportunity for an individual with a passion for the retail automotive industry and adult learning.
Job Responsibilities
- Conduct instructor-led training sessions focused on F&I product knowledge, compliance, sales process, and customer engagement.
- Model facilitation of best practices for corporate trainers in deal structuring, lender relations, and menu presentation tools.
- As needed, collaborate with instructional designers to develop and refine training materials, including manuals, videos, and eLearning modules.
- For specific dealership engagements, customize training content to align with dealership goals, regional needs, and OEM guidelines.
- Provide one-on-one coaching to underperforming F&I staff and develop action plans for improvement.
- Track and report performance metrics, training outcomes, and compliance adherence.
- Stay current on industry regulations, lender requirements, and product updates.
- Build strong relationships with dealership leadership, OEM contacts, and internal stakeholders.
- Verify learners’ understanding of the subject matter using competency-based training.
- Identify additional training needs based on learners’ feedback and assessment of skills.
- Maintain attendee training records in learning portal.
- Collaborate regularly with Corporate, Regional, and Dealership team members to accomplish Corporate, Regional, and training department goals,
- Build rapport and establish trust with dealership
Qualifications
- Minimum three years of experience training, coaching, or instructional delivery. Within the automotive industry is a plus
- Excellent communication, presentation, and interpersonal skills
- Ability to travel to training and dealership locations
- Experience in automotive finance and insurance (F&I) is a plus
Preferred Skills
- Experience with instructional design or adult learning principles.
- Knowledge of F&I products, dealership operations, and compliance requirements
- Proficiency in DMS and menu systems (e.g., DealerTrack, Reynolds, CDK, MaximTrak)
- Excellent time management skills
- Excellent verbal and written communication skills
- Charismatic personality and passion for adult education
- Excellent classroom facilitation skills
- Thrives working independently but also enjoys working as part of a larger team
Additional Skills
- Excellent time management skills
- Excellent verbal and written communication skills
- Charismatic personality and passion for adult education
- Excellent classroom facilitation skills
- Shop Management skills
- Thrives working independently but also enjoys working as part of a larger team