Senior Consumer Market Insights & Business Analyst

Job Description

Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality. 

Our teams, known as Heartists®, bring together the best of hospitality with the best of tech and digital. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences. 

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries. 

Here, we are at the heart of an incredible playground for technological transition and the design of digital products and services for our customers and hotel teams. 

Here, your scope will know no boundaries; 

So join us and dare to make an impact on the world! 

Here is where your greatest challenge awaits you:  

We are seeking a highly strategic, analytical, and commercially-minded Senior Consumer, Market Insights & Business Analyst to join our dynamic team. This pivotal role will be instrumental in shaping  ALL Accor's future by translating complex consumer behaviors and market dynamics into actionable business strategies, supporting the annual Strategic Marketing Plan, tracking the evolution of the ALL Accor brand and creating a community around insights and market data. The successful candidate will leverage deep insights to inform brand positioning, guide investment decisions in media and market development, and support our internal stakeholders across all levels of the organization in understanding the evolving landscape of travel and hospitality.

Your mission:  

1. Strategic Insights & Research Leadership:  

• Lead and manage the end-to-end execution of key annual and quarterly consumer and market research initiatives. This includes survey design, vendor management, data collection oversight, rigorous analysis, and compelling presentation of findings to senior leadership and key stakeholders across various Accor brands and regions.
• Proactively identify emerging consumer trends, market shifts, and competitive landscapes within the global hospitality industry and beyond, providing foresight and strategic implications for ALL Accor (e.g., impact of leisure travel, sustainability demands, digital nomadism...).
• Develop and maintain a robust understanding of ALL Accor member behaviors and preferences, identifying opportunities for enhanced loyalty, engagement, and value creation. Champion best-in-class research methodologies (qualitative and quantitative) and tools, continuously seeking innovative approaches to gather richer, more actionable insights.

2. Business Intelligence & Strategic Decision Support: 

• Act as a trusted advisor to internal stakeholders (including senior management) by providing data-driven insights that support strategic planning, product development, brand positioning, and operational improvements.
• Drive business decisions around media investment and market development strategies. This includes analyzing market potential, identifying white spaces, evaluating campaign effectiveness, and optimizing spend across various channels and geographies to maximize ROI for Accor and its brands.
• Conduct in-depth regular business analysis, including competitive benchmarking, market sizing, opportunity assessments, and performance tracking, to identify areas for growth, efficiency, and competitive advantage.
• Translate complex data into clear, concise, and compelling narratives and recommendations that enable effective decision-making at all levels, from tactical adjustments to long-term strategic shifts.

3. Cross-Functional Collaboration & Influence:

• Foster strong collaborative relationships with global and regional teams, ensuring insights are widely disseminated and effectively integrated into business processes.
• Proactively present findings and recommendations to diverse audiences, effectively influencing stakeholders through data-backed arguments and strategic storytelling
• Create and contribute to a culture of insights and data with other cross-functional teams.

Qualifications

And you?  

• Education: Degree in Marketing, Business Administration, Economics, Statistics, or a related quantitative field. Master's degree (e.g., MBA, MSc in Marketing Analytics) is a significant plus.
   
• Experience:
  • 8+ years of experience in consumer insights, market research, business analysis, or strategic consulting roles, preferably within the hospitality, travel, retail, or a related consumer-focused industry.
  • Proven track record of leading complex research projects from inception to delivery, driving actionable business outcomes with a mastery methodology, project management and stakeholder engagement.
  • Demonstrable experience in supporting brand strategy and marketing investment decisions through data-driven insights.
  • Experience working in a global or multi-national organization is highly desirable.
     
• Technical Skills:
  • Expert proficiency in quantitative and qualitative research methodologies (e.g., segmentation, conjoint analysis, pricing studies, brand tracking, focus groups, in-depth interviews).
  • Advanced analytical skills with the ability to interpret complex datasets and identify key trends and insights.
  • Strong command of Microsoft Office Suite, particularly Excel (advanced) and PowerPoint (for compelling presentations).
  • Familiarity with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and social listening tools is a plus.
     
• Soft Skills:
  • Strategic Thinker: Ability to connect insights to broader business objectives and develop long-term strategic recommendations.
  • Exceptional Communication & Presentation Skills: Ability to articulate complex ideas clearly, concisely, and persuasively to diverse audiences, including senior executives.
  • Strong Business Acumen: A deep understanding of business drivers, financial implications, and competitive dynamics.
  • Proactive & Curious: Self-starter with an insatiable curiosity for understanding consumer behavior and market trends.
  • Collaborative & Influential: Ability to build strong relationships and influence stakeholders without direct authority.
  • Problem-Solver: Resourceful and able to navigate ambiguity to find effective solutions.
  • Attention to Detail: Meticulous in data analysis and reporting, ensuring accuracy and integrity.
  • Passion for Hospitality: A genuine interest in the travel and hospitality industry and Accor's mission.
  • English written and presentation skills: the successful candidate will be highly proficient in English.

Additional Information

Accor dares to impact: 

- the world  

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 

- Specifically, at Accor Tech & Digital:

• Remote work available several days per week from France, with flexible work options: work from home, from our offices, or even from our hotels and coworking spaces through Worklib.
• Every Wednesday afternoon, dedicate your time to deep work and personal development.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: hackathons, exceptional technology partnerships, dedicated talent management, certifications and a dedicated learning platform.

and also,

• ALL - Heartist® Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide. 
• Heartist® for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package for the use of eco-friendly transportation or access to a company bike program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the rates set by French law “Loi Finance”.
• €11 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational areas as well as wellness and sports facilities, on-site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.
We encourage all applications, regardless of gender, so go ahead and apply!

Recruitment is all about people!  

Is this mission appealing to you? Apply, and we will offer you: 

1. A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you. 
2. An interview with the team manager responsible for the role you are interested in.  
3. For some roles, you might also be required to complete an assessment (use case and motivation questionnaire. 
4. A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group. 
5. A personalized feedback. 

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