Head of B2B Marketing
About the job
- Seven to ten years of experience in B2B marketing, supporting complex, multi-stakeholder sales cycles and high-consideration deals.
- Experience designing and launching account-based marketing or B2B marketing programs from scratch.
- Ability to set strategy and personally execute marketing work and create assets.
- Strong writing and messaging skills, including translating complex workforce solutions into clear copy for C-suite and vice-president buyers.
- Deep experience in sales enablement or field marketing, and understanding of the stories and data sales teams need to overcome objections.
- Fluency with modern customer relationship management and marketing automation stacks, and a proactive approach to using artificial intelligence-enabled workflows.
- Ability to test and measure marketing activity, including pipeline influence, and adjust based on market signals.
- Sound judgment and prioritization in a high-growth environment.
- Experience in healthcare and workforce development is a significant advantage.
- Own and execute B2B marketing strategy to generate high-quality leads and accelerate partnership growth in healthcare and enterprise sectors.
- Lead strategic event management, including identifying sponsorships, managing booth execution, and designing post-event nurture tracks.
- Develop sales enablement tools, including pitch decks, one-pagers, return-on-investment calculators, and tailored proposals for complex, multi-stakeholder deals.
- Partner with Sales and Business Development to launch targeted campaigns for priority accounts using personalized content and multiple channels.
- Produce data-driven content, including white papers, thought leadership pieces, and case studies, to position the company as a workforce development solution.
- Translate technical program features into clear, outcome-oriented value propositions for enterprise buyers in collaboration with Product and Sales.
- Establish a sales feedback loop to track lead quality and asset performance, and iterate messaging based on market response.
- During the first 30 days, audit the current asset library, join sales discovery calls, and align with Sales and Product leads on pipeline bottlenecks.
- During the first 60 days, take ownership of the upcoming event calendar and refresh priority sales collateral, including decks and one-pagers.
- During the first 90 days, launch an account-based marketing pilot for high-value accounts and establish a reporting cadence for marketing-influenced revenue.
About the company
Springboard provides online courses in data science, UX design, and other tech fields, aimed at helping individuals advance or pivot their tech careers. The platform blends self-paced learning with one-on-one mentorship from industry experts, who guide students, give feedback, and support project work to build practical skills. Courses are tuition-based and some programs offer a job guarantee, meaning a student can receive a tuition refund if they don’t land a job within six months of graduation. The company also partners with tech firms and educational institutions to broaden its reach and keep content aligned with real-world needs. Compared with competitors, Springboard emphasizes hands-on mentorship and real-world projects, along with a guaranteed path to employment, setting it apart in the online education market. Its overall goal is to help learners, including recent graduates and career changers, gain job-ready skills and secure tech roles.
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$65.7M
Headquarters
San Francisco, California
Founded
2013
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Simplify's Take
What believers are saying
- Springboard raised $31 million in 2025, funding hiring-focused products and employer partnerships.
- University of Arizona launched five bootcamps in September 2024, widening reach immediately.
- NIU updated its Springboard partnership in February 2025, signaling durable institutional demand.
What critics are saying
- LinkedIn learning, Coursera, and bootcamp rivals compress pricing and acquisition economics now.
- If employer partnerships weaken, the job guarantee becomes a costly liability by 2026.
- University channel dependence exposes Springboard to contract nonrenewals and slower enrollment growth.
What makes Springboard unique
- University-branded bootcamps with NIU, Auburn, and Arizona expand trust and distribution.
- 1:1 mentorship plus portfolio projects target working professionals needing job-ready proof.
- Job-guarantee terms and tuition-backed pricing differentiate Springboard from commodity course marketplaces.
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Benefits
- World-class medical, dental, vision, and wellness benefits
- Flexible work hours and vacation policy
- Beautiful offices in San Francisco and Bengaluru
- Professional development and learning budgets
- Pre-tax savings accounts
- Ergonomic desk setup and noise-canceling headphones
- Access to our courses
- Company offsites once a year
- Free catered lunches and healthy snacks