Marketing Platform Auto Specialist

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Marketing Platform Auto Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Design, implement, develop & manage Salesforce Marketing Cloud. • A CRM platform that allows to create and manage marketing relationships and campaigns with customers. • It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. • Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for? • Primary skill - Salesforce Marketing Cloud - P1 • Proven experience in a support or executive role within CRM or marketing automation. • Demonstrated working experience in executing and supporting automated email and SMS campaigns. • Past experiences in the FMCG and e commerce industries are preferred. • Strong understanding of CRM platforms and their role in customer communication. Certificate in Salesforce Marketing Cloud. A generic Salesforce certification will not meet the requirements for granting access to Marketing Cloud. The global standard required the person to have the Marketing Cloud • Deep expertise in Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio. • Strong proficiency in SQL, AMPscript, segmentation logic and dynamic content creation. • Knowledge of HTML, CSS for email template customization. • Familiarity with marketing automation best practices and deliverability principles. • Good analytical skills to assist in translating data and insights into reports. • Excellent communicator in English, both verbal and written. Is well-versed with business communication. • Confident presentation skills. • Strong organizational skills. Comfortable with planni
Roles and Responsibilities: • Area DRBU Campaign Execution & Deployment • Own the end-to-end execution of area DRBU automated campaigns, including asset upload, testing, and final deployment. • Execute the deployment of consumer segmentation within the CRM platform for all regional campaigns and journeys. • Support the campaign set up & activation process, ensuring all technical and compliance checkpoints are met before launch. • Contribute to the creation and scaling of email templates, ensuring regional updatingr efreshing templates adheres to brand and regulatory standards. • Technical Support & Quality Assurance • Perform rigorous QA (Quality Assurance) checks on all campaign builds, focusing specifically on audience selection rules, journey logic, and compliance disclaimers. • Utilize Proficiency with CRM platforms and analytics dashboards to execute standard campaign performance KPI tracking & reporting on effectiveness. • Actively monitor campaign performance post-launch and quickly escalate any technical or performance anomalies to the Global CRM and Automation Manager and to the Area Consumer Experience Manager. • Apply Strong organizational skills to manage the planning, execution, and monitoring of multiple concurrent marketing tasks. • Collaboration & Optimization • Leverage Hands-on experience working within cross-functional teams (e.g., Consumer activation, LEX, agencies) to ensure smooth asset and approval flow. • Utilize good analytical skills to assist the Global CRM and Automation Manager in translating campaign data and insights into performance reports.Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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