Website Marketing Manager

About ProShares:

ProShares has been at the forefront of the ETF revolution since 2006. ProShares now offers one of the largest lineups of ETFs, with over $75 billion in assets. The company is a leader in strategies such as crypto-linked, dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.

Position Summary:

ProShares is seeking a Website Marketing Manager with strong technical expertise to oversee the development, maintenance, and optimization of our public websites. This role requires a combination of hands-on technical skills and project management capabilities to ensure our website remains highly functional, secure, and aligned with business objectives.

The ideal candidate will be well-versed in front-end technologies and content management systems (preferably Optimizely) and will work closely with developers, designers, marketing teams, and external vendors to improve website structure, performance, and user experience.

Key Responsibilities:

Website Development & Technical Oversight

• Manage and optimize website architecture, structure, and front-end functionality to ensure a seamless user experience across devices.
• Provide technical guidance and collaborate with developers to implement new features, troubleshoot issues, and enhance performance.
• Ensure best practices in HTML, CSS, JavaScript, and responsive web design are applied across the site.
• Maintain and improve SEO performance, load speed, accessibility, and security.
• Evaluate and implement third-party integrations, plugins, and APIs to enhance website functionality.
• Work with IT and security teams to ensure connectivity to databases and network accessibility.

Project Management & Execution

• Lead website development projects, including redesigns, feature enhancements, and integrations with other technologies.
• Manage timelines, resources, and vendor relationships to ensure projects are delivered on time and meet business goals.
• Oversee website testing, including QA processes, cross-browser testing, and performance testing.
• Develop and enforce website governance policies, ensuring consistent updates, content accuracy, and compliance with brand standards.

CMS & Content Management

• Serve as theCMS subject matter expert (preferably Optimizely), ensuring smooth content updates and functionality improvements.
• Support content managers and marketing teams in creating, editing, and optimizing content within the CMS.
• Ensure website content is structured properly for SEO, accessibility, and user engagement.

Qualifications & Experience:

• Education: Bachelor’s degree in computer science, web development, marketing, or a related field.

• Experience:
• 3-5 years of experience managing websites, preferably in a marketing or digital agency environment.
• Hands-on experience with CMS platforms (Optimizely preferred) and website content management.
• Knowledge of HTML, CSS, JavaScript, and other commonly used web code familiarity with modern front-end frameworks.
• Experience with website analytics tools (Google Analytics, Google Tag Manager, etc.).
• Understanding of web performance optimization, SEO best practices, and security standards.
• Experience managing website projects, coordinating with developers, designers, and external vendors.
• Technical Skills:
• Strong understanding of front-end development principles and ability to review and provide feedback on code.
• Ability to troubleshoot and resolve basic technical issues related to web performance, user experience, and security.
• Familiarity with website hosting, domain management, and security protocols.
• Experience integrating websites with CRM, marketing automation platforms, and other third-party tools.
• Project Management Skills:
• Proven ability to manage multiple web projects, ensuring high-quality execution and timely delivery.
• Ability to collaborate with cross-functional teams, including marketing, IT, compliance, and external partners.
• Strong communication and documentation skills, translating technical concepts for non-technical stakeholders.

The compensation for this position includes salary and incentive pay. The annual base salary range for this role is $90,000 - $130,000 USD which does not include discretionary bonus compensation. Total compensation may vary based on experience, role, location, department, and individual performance.

Our Benefits:

• Competitive pay and discretionary bonus
• Paid time off
• Health care benefits (medical, dental & vision)
• Additional insurance includes basic life, accidental death and dismemberment, supplemental life, disability and legal benefit
• 401(k) retirement plan with matching contribution
• Spending Accounts (Health Care, Dependent Care, and Transportation)
• Wellness Programs (fitness reimbursement, Employee Assistance Program)
• Education assistance
• Hybrid work schedule
• Additional Programs include peer recognition, corporate matching gift

[1] These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.