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Health One Alliance

Georgia health insurance carrier and PSHCC

Marketing Specialist

Full-TimeUpdated on 10/23/2026
No salary listed
Junior
Bachelor's, Associate's
Dalton, GA, USA
In PersonDaytime and overnight travel as required.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Two years of experience with sales and marketing support.
  • A history of community involvement.
  • Experience with Adobe Creative Cloud, specifically Photoshop, InDesign, Dreamweaver, and Illustrator.
  • Excellent knowledge of Microsoft Office, specifically Word, Excel, Publisher, PowerPoint, SharePoint, Planner, Teams, Outlook, and OneNote.
  • Working knowledge of current sales strategies for employers and individuals.
  • Ability to drive a vehicle and travel during the day or overnight as required.
  • Ability to work independently with a flexible work schedule.
  • Associate’s or bachelor’s degree in marketing or business, or equivalent experience, is preferred.
  • Healthcare industry experience is preferred.
Responsibilities
  • Assist with executing marketing and communications projects and support the development and implementation of tactical marketing communications projects, including sales tools, marketing collateral, advertisements, websites, social media, community events, and training materials.
  • Coordinate the development, design, internal approval, production, and distribution of assigned marketing materials and uphold the Company brand identity across developed materials.
  • Create and maintain documents, forms, templates, and materials.
  • Create and maintain social media posts, websites, marketing materials, and communications with brokers, employers, members, providers, and employees.
  • Perform basic graphic design work as assigned.
  • Conduct marketing and communications research to identify and understand customer and market trends and anticipate strategic adjustments.
  • Plan, coordinate, and assist with marketing and community events.
  • Plan, coordinate, and assist with printing, production, and distribution of marketing materials.
  • Contribute to creating and distributing newsletter communications to brokers, employers, providers, and employees.
  • Coordinate and assist with assigned marketing communications projects.
  • Uphold brand and trademark standards and consistency across projects.
  • Understand the Company’s products and geographic market areas and stay informed about competitors’ plans, products, and marketing areas.
  • Understand project scope and details, track changes, and implement them accordingly.
  • Adhere to departmental compliance with established standard policies and procedures.
  • Contribute to improving workflow processes.
  • Assist with monitoring and reporting project expenses and process invoices with accounts payable.
  • Assist with and proofread brand-supporting print and digital materials, including collateral, trade shows, events, websites, and social media outlets.
  • Work with marketing leadership on product launches and promotions, photography, trade shows and events, and sales meetings.
  • Coordinate quotes and estimates, planning efforts, status updates, and delivery schedules with outside vendors and agencies.
  • Collaborate with the creative team and content owners to develop marketing and sales materials.
  • Maintain regular and predictable attendance.
  • Comply with HIPAA regulations and demonstrate professional and ethical conduct.
  • Encourage and promote Company culture throughout the organization.
  • Perform other duties as assigned.
Desired Qualifications
  • Healthcare industry experience.
  • An associate’s or bachelor’s degree in marketing or business, or equivalent experience.

About the company

Alliant Health Plans offers health insurance products in Georgia, including fully insured individual, family, and group plans. It provides on- and off-marketplace options and is a Provider Sponsored Health Care Corporation (PSHCC), founded by community physicians and hospitals. How it works: it partners with providers to create a network, offering plans that members use to access care; members enroll in plans that cover medical services from a network of doctors and facilities. How it stands out: its PSHCC model ties care delivery directly to providers, and it has deep local roots with over 20 years of Georgia presence, aiming to improve access to quality health care for members. Company goal: to improve access to quality, affordable health care for Georgia individuals, families, and businesses through provider-aligned insurance products.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Dalton, Georgia

Founded

1998

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Simplify's Take

What believers are saying

  • Alliant kept 2026 product availability across 92 Georgia counties despite higher costs.
  • New 2026 Vitruvian plans target Catoosa, Gordon, Murray, and Whitfield counties.
  • Provider and member portals improved, reducing servicing friction during open enrollment.

What critics are saying

  • Georgia fined Alliant $926,000 on January 19, 2026 for 926 parity violations.
  • 2026 premiums jumped 16.4% to 25.4%, pressuring affordability and enrollment.
  • Network breadth outside Georgia remains thin, leaving Alliant vulnerable to regional carrier expansion.

What makes Health One Alliance unique

  • Health One Alliance owns Georgia's only PSHCC, tightly aligning physicians and hospitals.
  • Alliant expanded 2026 individual coverage to 92 Georgia counties and 11 Tennessee counties.
  • Local network positioning differentiates Alliant from national carriers in rural Georgia markets.

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Benefits

  • 401(k) Company Match
  • Health Insurance
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life & AD&D Insurance
  • Short Term Disability
  • Long Term Disability
  • Accident Insurance
  • Critical Illness Insurance
  • Employee Assistance Program
  • Flexible Spending Account

Company News

Alliant Health Plans
Aug 27th, 2025
Alliant and Focus Care Launch Annual In-Home and Virtual Assessment Visits for Eligible Members

For that reason, Alliant has partnered with Focus Care and their experienced team of licensed health care professionals to support the health of its members by providing a complimentary, no-cost in-home or secure video health evaluation.

Alliant Health Plans
Jun 9th, 2025
Free Colorectal Cancer Screening Kits Sent to Eligible Alliant Health Plan Members

As part of its ongoing efforts to support colorectal cancer screening, Alliant Health Plans has partnered with Exact Sciences to provide Cologuard(R) test kits to eligible members who have a recommendation from the Exact Science clinical team.

Counseling Associates for Well-Being
Jun 29th, 2023
News for Friday Health plan members

Ca4wellbeing has, however, partnered with Alliant Health (who do offer plans in its area), and Ca4wellbeing will be in-network providers with Alliant Health/ Health One so that Ca4wellbeing may continue to offer options for its clients who have had plans with Friday Health.