At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead.

As Product Marketing Manager, you'll be responsible for leading all product marketing efforts for our Automation and Controls portfolio. This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines as well as assisting product management to develop winning product roadmaps. You'll identify and drive opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. Key performance indicators include orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.

This is a hybrid position requiring three days onsite at our Milwaukee, WI corporate office.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Customer Focus

Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions
Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools
Builds direct customer and field understanding through customer visits, Customer Experience Center visits, ride-alongs, sales blitzes, beta sites, advisory groups, trade shows, and other immersion activities.
Defines continuous enhancements to the customer experience and incorporates into the marketing plan
Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management

Market and Business Insights

In collaboration with the performance marketing team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for the Automation and Controls portfolio to strengthen business investments and marketing impact

Marketing Strategy

From insights and aligned with the product management priorities and roadmap, creates the marketing strategy for the Automation and Controls portfolio to drive profitable growth (demand generation, funnel acceleration, share gain, price realization)
Provides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the performance marketing team conducts external pricing, concept, and voice of customer research studies; monitors pricing trends and leads problem solving workstreams to improve price realization
In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels

Product Marketing

Aligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation
Owns the development of a relevant, credible and unique value proposition to drive customer delight and profitable growth.
Incorporates competitive analysis from engineering teardowns, war-gaming sessions and product management input.
Works with the performance marketing team and external agencies to develop the messaging platform and positioning; drives a strategic and practical competitive positioning analysis to develop a prescriptive and highly utilized toolset for the commercial team.
Works with the performance marketing team to define the optimum marketing mix (awareness, lead generation/nurturing) and activities (digital, website, SEO, PPC, E-mail, media, print, tradeshow, content marketing, etc.) to maximize the business return on investment for the Automation and Controls portfolio.
Coordinates the development of high quality, consistent and customer-focused marketing assets (sales content, sample kits, proposal support documents, and digital assets) working closely with the performance marketing and product management teams; maintains current materials in approved systems such as the digital asset management platform and Salesforce to ensure high utilization
Identifies budget requirements and creative approaches to ensure execution of the marketing plan; owns a marketing budget and accountable to meet target and optimize spend
Defines the branding requirements for the Automation and Controls portfolio (naming, trademarks, etc.)
Drives execution of the annual marketing plan aligned with the product management timeline
Collaborate with product management and distribution and leads creation of product training

EDUCATION and/or EXPERIENCE

Bachelor’s degree in Marketing, Business or similar required.
8+ years related experience in product marketing, product management or related field.
Or equivalent combination of education and experience.
B2B product marketing experience across the complete lifecycle and substantial experience partnering with New Product Development preferred.
MBA or related advanced degree preferred.

KNOWLEDGE / SKILL REQUIREMENTS

The ideal candidate will demonstrate:

Expertise in Upstream / Strategic Product Marketing - gathering insights from voice of customer as well as market analysis, creating value propositions and using them to influence product & experience improvements
Experience working within a stage-gate product development process, collaborating with cross-functional teams including sales & product management
Demonstrated experience developing and measuring high impact marketing programs
Strong analytical, decision-making and problem-solving skills; leads formal problem-solving activities (problem definition, data/pareto analysis, root cause, solutioning and measures) for key marketing metrics
Must be able to plan, organize and prioritize work to meet deadlines.
Up to 20% travel may be required.

SUPERVISORY RESPONSIBILITIES

This role does not have direct reports.

What We Offer

At Rite-Hite, we take care of our people – because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:

Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.
Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.
Time for You: Paid holidays, vacation time, and personal/sick days each year.

Join us and build a career where you’re supported – at work and beyond.

Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law.In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans.We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.

About the company

Rite-Hite designs and manufactures safety and efficiency equipment for loading docks, doors, and in-plant operations. Its products include dock levelers, vehicle restraints, light communication systems, dock seals, high-speed and specialty doors, cooler/freezer doors, safety and barrier systems, HVLS fans, and related parts and services. The systems work by creating safe interfaces between trucks and facilities—bridging gaps with levelers, preventing trailer movement with restraints, sealing weather with dock seals, controlling access with doors, and using lights to signal status—while reducing energy use. The goal is to help facilities run more safely, productively, and with lower energy costs through reliable equipment, service, and support.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Brown Deer, Wisconsin

Founded

1965

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Simplify's Take

What believers are saying

March 26, 2026 Johnson Equipment added 300 employees and 15 regional offices.
April 7, 2026 Dok-Commander Pro launched with over-the-air updates and diagnostics.
2025 Dubuque expansion added 216,000 square feet and supported 100 new jobs.

What critics are saying

August 13, 2026 KE Fibertec integration distracts management while Europe demands execution.
2025 Brooks settlement cost $4 million and exposed prevailing-wage compliance failures.
By 2027, open maintenance platforms strip Rite-Hite ONE's software moat from installed hardware.

What makes Rite Hite unique

Rite-Hite spans docks, doors, restraints, and interior air systems under one platform.
Rite-Hite ONE links Dok-Commander Pro, Lok-Vu Pro, and Smart Leveler data.
August 13, 2026 KE Fibertec adds textile HVAC expertise to DuctSox.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
Wellness Program
401(k) Company Match
Profit Sharing
Paid Holidays
Paid Vacation
Paid Sick Leave

Company News

BizTimes Media

Sep 3rd, 2026

Rite-Hite acquires Danish HVAC company

Milwaukee-based Rite-Hite Holding Corp. announced today that it has acquired Vejen, Denmark-based KE Fibertec Group, a textile-based ventilation solutions

Robert Dietrick Company

Jun 11th, 2026

A complete guide to eliminating light at the loading dock.

A complete guide to eliminating light at the loading dock. Mike smith. June, 2026 At the loading dock, light is more than just light. If you can see daylight around your dock doors, outside air and contaminants are entering your facility. Every gap around a dock door can lead to energy loss, pest intrusion, dust contamination, moisture infiltration, and sanitation concerns. In food processing, cold storage, manufacturing, and distribution facilities, even small openings can create significant operational challenges. Many facilities focus on sealing the top and sides of the trailer. However, true environmental control requires sealing every opening - including the often-overlooked space beneath the leveler. RDC helps customers develop complete dock sealing strategies that eliminate light, reduce air infiltration, and improve environmental control. Here are 11 ways to eliminate gaps throughout your loading dock operation. 1. Seal the fourth dimension on vertical levelers (new product alert!). One of the most challenging dock gaps to address is the area beneath a vertical-storing dock leveler. Fortunately, Rite-Hite recently introduced the PitMaster(R) Vertical, the industry's only full-time, pit-mounted under-leveler seal designed specifically for traditional vertical dock leveler applications. Key benefits: * Reduces airflow, dust, pests, and debris infiltration * Improves energy efficiency by creating a dead-air cavity beneath the leveler * Supports sanitation and compliance initiatives, including FSMA, USDA, and GFSI programs * Integrates with existing dock sealing systems 2. Seal the fourth dimension on pit-style levelers. For conventional pit-style dock levelers, the PitMaster(R) X Under-Leveler Seal helps eliminate a major source of energy loss. Without an under-leveler seal, the front of the dock leveler pit remains exposed to outdoor conditions, allowing air infiltration and continuous heat transfer through the steel leveler deck. * Reduces energy loss * Creates a thermal barrier beneath the leveler * Works with or without a trailer present * Backed by a money-back customer satisfaction guarantee 3. Gaps beside the bumpers? Eliminate them with custom filler pads. The area beside dock bumpers is a common source of unwanted air infiltration and pest entry. RDC's custom filler pad solutions are designed to close these stubborn gaps and create a tighter seal around your loading dock, helping keep conditioned air in and contaminants out. 4. Gaps above the bumpers? Seal the "un-sealable" Many facilities accept the gap above and behind dock bumpers as unavoidable. It isn't. RDC offers custom solutions including Lip Corner Seals and Bumper Topper Seals specifically engineered to seal these difficult-to-address areas and eliminate another source of energy loss and contamination. 5. What's the best door seal for a dock door? There are many sealing options available, but if the goal is eliminating light and closing irregular gaps, brush seals are often the most effective solution. Thousands of flexible bristles conform to the contours of the door, creating a superior seal compared to many traditional materials. For additional protection and durability, some brush seals are available with integrated nylon inserts. If you can see light, a properly selected brush seal can often eliminate it. 6. Create a complete door top and bottom seal strategy. Partial sealing leads to partial results. Rite-Hite's complete lineup of Gap Sealer(R) bottom seals, combined with perimeter brush seals, can create a full seal between the dock door and floor. Specialized options are even available to help deter rodents and pests. For top-of-door protection, RDC recommends a dual-seal approach: * Brush perimeter seals around the door opening * A dedicated top seal mounted directly to the top door panel This layered strategy provides superior protection against air infiltration and daylight gaps. 7. Seal your dock leveler on every side. Many facilities address only the most visible dock leveler gaps. With solutions such as the Rite-Hite NB1 Kit, it's possible to seal the sides and rear of the dock leveler, significantly reducing airflow and contaminant intrusion throughout the pit area. 8. Don't forget the small gaps. The smallest openings often create the biggest challenges. Areas such as the following can all contribute to energy loss and contamination risks: * Lanyard cup openings * Gaps beneath dock doors * Exposed hinge areas * Miscellaneous leveler penetrations These unique challenges often require customized solutions, and RDC has the experience to identify and address even the most difficult dock sealing opportunities. 9. Achieve a total Eclipse around the trailer. Creating a consistent seal around every trailer type can be difficult, especially when fleets vary in size and configuration. The Rite-Hite Eclipse(R) Dock Shelter is designed to provide a tight seal along the trailer sides, top, and corners using a single integrated solution. The result is improved environmental control, reduced energy loss, and enhanced protection from outside contaminants. 10. What about birds? Birds may be welcome outdoors, but they don't belong in your dock shelters. Bird activity around loading docks can create sanitation concerns, facility damage, and product contamination risks. RDC can evaluate your existing dock seal or shelter configuration and determine whether bird barrier solutions can be incorporated to help discourage nesting and roosting. 11. Add another layer of protection with air curtains. For facilities with strict sanitation requirements, employee comfort concerns, or temperature-sensitive environments, air curtains can provide an additional layer of environmental control. Air curtains create a powerful air barrier that helps keep conditioned air inside while preventing outside air, insects, and contaminants from entering. * Reduce heating and cooling losses by up to 90% while maintaining forklift traffic flow. * Estimated annual savings of approximately $1,200 for an 8' x 10' dock door. * Estimated annual savings of approximately $1,300 for a 12' x 12' ramp door. * Ideal for chilled docks, food processing facilities, and high-GMP environments. Complete dock sealing is possible. A fully sealed loading dock isn't just a goal - it's achievable. Use this checklist to evaluate your current dock environment, identify areas for improvement, and develop a plan to eliminate every possible gap. By addressing all sources of light, airflow, pests, and contaminants, facilities can improve energy efficiency, strengthen sanitation programs, and create a safer, more controlled operation.

SDCExec

Apr 22nd, 2026

Rite-Hite's advanced dock control solution to deliver real-time equipment visibility.

Rite-Hite's advanced dock control solution to deliver real-time equipment visibility. The system is designed to help facilities enhance dock safety, streamline troubleshooting and support more informed maintenance planning. Apr 22, 2026 Rite-Hite launched Dok-Commander Pro, an advanced dock control solution designed to provide real-time equipment visibility and advanced diagnostics at the loading dock with connectivity through the Rite-Hite ONE platform that extends visibility across multiple docks and facilities. "Dock controls are central to daily operations, but they have not always provided the level of insight that teams need," says Jason Schmid, product manager at Rite-Hite. "Dok-Commander Pro transforms the dock into a connected control panel. This gives users real-time visibility, advanced diagnostics and actionable equipment data to improve response time, safety and uptime." Key takeaways: · Dok-Commander Pro builds on the established Dok-Commander platform with a full touchscreen interface, multilingual-ready navigation and over-the-air firmware and user interface (UI) updates. · The system is designed to help facilities enhance dock safety, streamline troubleshooting and support more informed maintenance planning. · Dok-Commander Pro provides operations and maintenance teams with immediate visibility into dock equipment status, safety-related fault codes and connected device activity through an intuitive touchscreen interface with guided troubleshooting. When connected to the Rite-Hite ONE platform, this visibility extends across multiple dock positions, allowing teams to monitor and troubleshoot equipment from a single location instead of going dock to dock, helping them respond faster and reduce unplanned disruptions. · Over-the-air updates allow facilities to maintain current control functionality without requiring hardware replacement, supporting long-term flexibility and minimizing service complexity. · The system enhances awareness of dock activity, including impact events, active loading conditions and operating sequences. · Lok-Vu Pro transitions vehicle restraint status from traditional analog signals to clear digital confirmation. This approach helps operators verify equipment engagement and dock readiness more confidently before loading and unloading, without requiring boots-on-the-ground verification. Lok-Vu Pro is ready for future AI feature enhancements without needing new hardware. · The new Smart Leveler package delivers visibility into dock leveler performance. By automatically calculating fork truck cycles, measuring speed and detecting impacts, it helps facilities manage dock utilization, tailor maintenance schedules based on actual equipment usage and proactively detect safety risks before they become safety events, without manual tracking. · Dok-Commander Pro captures detailed equipment and activity data at the dock position. When connected to Rite-Hite ONE, that data scales from a single dock to an entire facility, and from one facility to an enterprise view across all locations. The system automatically tracks trailer dwell times, dock utilization, detention trends and safety incidents like restraint overrides. Cycle-based equipment data lets teams service equipment based on actual usage instead of fixed schedules, helping prevent unplanned downtime. Stay in the Know Get industry news updates and product information to help you stay up to date. I accept that the data provided on this form will be processed, stored, and used in accordance with the terms set out in IRONMARKETS Privacy Policy. * By submitting your mobile number, you agree to receive text messages from IRONMARKETS regarding your subscriptions or other industry related information. You can opt-out anytime. Message & data rates may apply. View Mobile Terms. View Privacy Policy. Latest in MODEX

Modern Metals

Mar 31st, 2026

Rite-Hite acquires Johnson Equipment Company in one of its largest deals to date

Milwaukee-based Rite-Hite Holding Corporation has acquired Johnson Equipment Company in one of its largest acquisitions to date. The Dallas-based company employs 300 people across 15 regional offices in Texas, Arkansas, Tennessee, Oklahoma, Mississippi and Mexico. Founded in 1959, the family-owned Johnson Equipment Company will join Rite-Hite's global distribution network spanning the USA, Canada, South America, Europe, Asia and Australia. Rite-Hite President and CEO Micaela Bomhack said the companies' cultures and values align perfectly, with shared focus on customer service, safety and innovation. Johnson Equipment customers will continue receiving service from the existing team. The acquisition expands Rite-Hite's company-owned distribution locations serving industrial equipment customers worldwide.

The Fabricator

Mar 31st, 2026

Rite-Hite acquires Johnson Equipment.

Rite-Hite acquires Johnson Equipment. Milwaukee-based material handling system manufacturer Rite-Hite Holding Corp. has acquired Johnson Equipment Co. Based in Dallas, Johnson Equipment has 300 employees at 15 regional offices in Texas, Arkansas, Tennessee, Oklahoma, Mississippi, and Mexico. The Johnson Equipment sales and service offices become part of a Rite-Hite network of company-owned distribution locations serving customers in the U.S., Canada, South America, Europe, Asia, and Australia. Customers of Johnson Equipment will continue receiving the same service and support from the team they know. "We plan to take a thoughtful approach to integrating our businesses so we can capitalize on the best of both organizations," said Dan Anderson, president of global distribution at Rite-Hite.

Rite Hite

Product Marketing Manager

About the job