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MBO Partners

Lifecycle platform for contract talent

Marketing Engagement Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAshburn, VA, USANo salary listed

About the Job

Requirements

  • At least 5 years of experience in B2B marketing, preferably in staffing, contingent workforce solutions, human resources technology, software as a service, or professional services.
  • Proven experience managing organic and paid social media, especially LinkedIn.
  • Strong working knowledge of demand generation, campaign planning, and performance reporting.
  • Strong writing skills and the ability to adapt tone and format.
  • Hands-on experience with basic graphic design and tools such as Canva, Figma, or Adobe Creative Suite.
  • Familiarity with marketing automation, customer relationship management, and analytics tools such as HubSpot or Salesforce.
  • Ability to manage multiple projects simultaneously and work independently.
  • Collaborative and proactive approach, attention to detail, and ability to follow processes.

Responsibilities

  • Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell and upsell initiatives.
  • Manage campaign planning, audience segmentation, and performance reporting.
  • Develop multi-touch journeys for awareness, engagement, and conversion.
  • Partner with sales to align messaging, handoff processes, and reporting.
  • Implement new tools to support demand generation programs.
  • Work with third-party vendors to execute demand generation programs.
  • Participate in brainstorming sessions, creative reviews, and pipeline-building initiatives.
  • Manage MBO's organic social media channels for talent and enterprise audiences, including planning, creating content calendars, posting, monitoring, and engagement.
  • Develop social creatives, copy, and assets aligned with brand design standards, tone, and best practices, coordinating with internal teams and brand resources as needed.
  • Launch and optimize paid social campaigns, primarily on LinkedIn, to drive traffic, conversions, interactions, and enterprise visibility.
  • Track and report on social performance and recommend ways to increase engagement, reach, and followers.
  • Build and post a monthly newsletter on LinkedIn.
  • Draft short-form social captions, landing page copy, ad copy, email copy, and supporting campaign messaging.
  • Assist with basic graphic design for social tiles, simple videos, website and social banners, and light production work.
  • Collaborate with creative partners on larger brand or multimedia projects.
  • Support development of sales enablement materials, including collateral and presentation decks, as needed.
  • Coordinate small video edits or simple animation projects for social and campaign needs, such as short promos, event teasers, and webinar or event clips.
  • Partner with contractors or agencies on larger video or creative projects.
  • Support planning and execution of webinars, virtual roundtables, and thought-leadership events, including content coordination, promotional campaigns, registration management, and post-event follow-up.
  • Assist with live events such as conferences, trade shows, client dinners, and field marketing activities.
  • Coordinate event logistics, including timelines, assets, booth materials, presentations, signage, and shipping.
  • Partner with internal teams and external vendors to ensure smooth, on-brand event execution.
  • Develop post-event nurture plans and track event return on investment and engagement.
  • Provide Sales and Growth teams with customized banners to share on social channels.
  • Assist with event promotions, booth collateral, and follow-up campaigns.

Desired Qualifications

  • Experience in staffing, contingent workforce solutions, human resources technology, software as a service, or professional services.

About the Company

MBO Partners

Lifecycle platform for contract talent

MBO Partners provides a platform and services that connect large enterprises with independent contractors, covering sourcing, onboarding, management, and compliance of contract talent. Enterprises use private talent networks and AOR/EOR services to handle contracts, payments, and reduce misclassification risk. Independents use the platform for business tooling—incorporation, contract management, invoicing, payroll, and access to benefits. After being acquired by Beeline in June 2025, it operates as part of a unified platform for all non-employee talent, aiming to simplify and scale engagement, cut administrative burden, and provide reliability and benefits while helping enterprises run a compliant extended workforce.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Herndon, VA
Founded
1996

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