scandiweb

Ecommerce agency delivering strategy and optimization

AI-native Go-to-Market Lead - Co-founder opportunity

Growth MarketingUpdated on Nov 15

Full-timeRiga, Latvia€2k - €4.3k /moHybrid

About the Job

Requirements

Previous experience in growth, go-to-market execution, performance marketing, outbound, or establishing a startup.
Experience in eCommerce sales or B2B sales.
Strong understanding of positioning, differentiation, offer creation, and customer acquisition psychology.
Ability to independently launch campaigns, landing pages, outreach systems, and experiments from scratch.
Hands-on experience with modern AI tools and workflows across marketing, design, automation, and research.
Experience with Meta Ads, cold email infrastructure, CRM flows, and lead generation tooling.
Ability to move quickly, prioritize independently, and execute without detailed instructions.
Strong ownership mindset and willingness to be accountable for results.
Confident spoken and written English skills; English is the company's core communication language.

Responsibilities

Own the full go-to-market execution process from idea to launch, including new offers, microsites, landing pages, rapid launch experiments, and paid advertisements.
Continuously test and research positioning, messaging, pricing angles, and acquisition channels.
Build and manage high-converting landing pages tailored to different industries, countries, and customer segments.
Set up and optimize Meta campaigns, outbound outreach flows, email sequences, and lead-generation systems; run personalized mass outbound campaigns at scale if needed.
Use AI tools daily for content creation, design, automation, personalization, and experimentation, and build repeatable systems and automations to improve speed and efficiency.
Analyze campaign and funnel performance.
Drive sales, business development, product/service-market fit, customer relationships, and service productization.

We are looking for an AI-native GTM lead who can take ideas from concept to launch independently. This is a hands-on role for someone who understands modern go-to-market execution, from positioning and landing pages to outreach systems, campaigns, experimentation, and conversion psychology.

We see tremendous growth opportunities within certain products and services we deliver. We already have an established, large brand client base and a competence center to deliver them. The opportunity is in making them a separate brand/agency/product and scaling globally to x10 or x50 our market presence and revenue.

You will work closely with scandiweb co-founders.

Own the full GTM execution process from idea to launch: new offers, microsites, landing pages, launch experiments fast, and paid ads, often within the same day.
Test and research positioning, messaging, pricing angles, and acquisition channels continuously. Build and manage high-converting landing pages tailored to different industries, countries, and customer segments.
Set up and optimize Meta campaigns, outbound outreach flows, email sequences, and lead generation systems. Run mass outbound campaigns with personalized messaging at scale if needed.
Use AI tools daily for content creation, design, automation, personalization, and experimentation. Build repeatable systems and automations that improve speed and efficiency.
Analyze campaign and funnel performance.
Where we need your input the most is in driving sales, business development, fine-tuning product/service-market fit, customer relationships, and productizing services.

Previous experience in growth, GTM, performance marketing, outbound, or establishing your own startup. Experience in eCommerce sales or B2B sales.
Strong understanding of positioning, differentiation, offer creation, and customer acquisition psychology.
Ability to independently launch campaigns, landing pages, outreach systems, and experiments from scratch. Hands-on experience with modern AI tools and workflows across marketing, design, automation, and research.
Experience with Meta Ads, cold email infrastructure, CRM flows, and lead generation tooling.
Ability to move quickly, prioritize independently, and execute without waiting for detailed instructions.
Strong ownership mindset and willingness to be accountable for results.
Confident spoken and written English skills. scandiweb is an international company, and we use English as our core communication language.

About the Company

scandiweb

Ecommerce agency delivering strategy and optimization

Scandiweb provides end-to-end eCommerce services, from strategic roadmaps to building and maintaining online stores. It handles platform integrations (Magento, Akeneo), hosting, 24/7 support, traffic via PPC/SEO, and UX/design with options like PWA and headless React for fast performance. What sets them apart is their platform-agnostic, full-service approach that focuses on a long-term roadmap and hands-on execution, not just development. Their goal is to help ecommerce brands grow sustainably by turning a five-year plan into a live, well-supported store.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Riga, Latvia
Founded: 2003

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