G

goodr

Designs and sells active eyewear

Vice President of Sales

Full-Time
$180k - $215k+ 401(k) Match
Expert
Los Angeles, CA, USA
HybridRequired in the Inglewood office every Tuesday and Thursday, with an occasional third day.
Sales & Account ManagementField Sales, Business Development & Partnerships
No H1B Sponsorship

About the job

Requirements
  • At least 8 years of experience in senior sales and retail marketing roles.
  • Retail experience within consumer packaged goods and/or apparel, ideally with exposure to sports and/or fashion brands.
  • Marketing acumen, including experience building and executing go-to-market plans.
  • Ability to align teams and drive outcomes across functions.
  • Ability to translate data insights into action.
  • Ability to develop teams and drive performance.
  • Strong organizational skills, including attention to detail and multitasking.
  • Willingness to take initiative and work collaboratively with a sense of urgency.
  • Proactive, independent problem-solving ability.
Responsibilities
  • Lead by example by consistently living into goodr’s values of Fun and Authenticity.
  • Promote communication, professionalism, and vision within the team.
  • Hold monthly one-on-one meetings with each team member to develop their role duties and ensure accountability.
  • Ask clear questions, increase team knowledge, and empower the department team.
  • Give consistent, continuous feedback and challenge team members to grow.
  • Own the team’s budget and ensure its accuracy.
  • Set team goals and communicate them clearly.
  • Challenge the status quo and encourage the team to do the same.
  • Own top-line revenue targets across all national sales channels.
  • Align sales and marketing efforts to achieve growth goals.
  • Develop and manage forecasting in partnership with Finance.
  • Increase revenue through new business development and expansion into new retail markets or partnerships.
  • Oversee retail marketing and sales policies, objectives, and initiatives.
  • Establish revenue targets, sales quotas, and other key performance indicators for the sales team.
  • Work with marketing teams to build seasonal go-to-market plans.
  • Design sales strategies and plans aligned with company objectives to grow existing and new markets.
  • Monitor and evaluate sales team performance and identify opportunities.
  • Design and implement retail marketing strategies to drive consumer engagement, brand awareness, and sales.
  • Work with marketing teams to position the brand effectively across retail channels.
  • Oversee creation of promotional materials, special offers, and other sales incentives.
  • Use data analysis to support decisions and optimize marketing strategies.
  • Monitor performance metrics and consumer insights to inform initiatives.
  • Collaborate with product development, operations, and finance to align retail and sales strategies with company goals.
  • Advise on retailer negotiations to secure favorable terms, placement, and marketing support.
  • Monitor competitors and market conditions, adjusting strategies to maintain a competitive edge.
  • Track consumer preferences, market shifts, and emerging trends to anticipate demand and adjust marketing and sales strategies.
  • Identify target customer segments and create tailored marketing strategies for the retail market.
  • Develop and manage the sales and retail marketing budget.
  • Analyze return on investment for sales and marketing initiatives and optimize efforts to improve profitability.
  • Work with Business Intelligence and Finance to provide regular sales forecasts and report performance against financial targets.
  • Ensure consistent brand messaging and identity across retail marketing and sales efforts.
  • Perform other related duties as assigned.
Desired Qualifications
  • Experience using Salesforce, Shopify, NetSuite, and Elastic.

About the company

G

goodr

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Website

goodr designs and sells active eyewear for all, including sunglasses, winter goggles, prescription shades, cases, and quirky accessories. Their lightweight, purposefully styled eyewear protects eyes and aims to improve comfort and performance during activities like running, while prioritizing accessibility and comfort. They differentiate themselves with affordable pricing, a bold, playful brand voice, and wide availability through their site, LA store, and major retailers. The goal is to give people permission to be unabashedly themselves by providing affordable, functional eyewear that suits a wide range of movement and lifestyles.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Inglewood, California

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • Goodr raised starting prices to $30 in January 2026 without losing playful positioning.
  • Crayola Confetti Colors launched August 4, 2026, renewing licensed-demand momentum.
  • USA Rugby and AUSL partnerships signed in March 2026 expand sports credibility.

What critics are saying

  • Goodr depends on constant licensing hits; weak sell-through leaves expensive inventory by holiday 2026.
  • Zugara can refile its AR try-on patent case after January 2025 dismissal without prejudice.
  • If retailers like Target, REI, or Dick’s de-emphasize goodr, the brand loses scale quickly.

What makes goodr unique

  • goodr’s no-slip, no-bounce frames anchor its performance positioning across running and team sports.
  • Licenses with Crayola, Mattel, and USA Rugby extend brand reach beyond core runners.
  • Cabana store, direct-to-consumer site, and REI-Target wholesale give multi-channel distribution.

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Benefits

  • Flexible Work Hours
  • Hybrid Work Options
  • Paid Vacation
  • 401(k) Retirement Plan
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Sick Leave
  • Paid Holidays
  • Wellness Program
  • Conference Attendance Budget
  • Professional Development Budget

Company News

Bleeding Cool
May 27th, 2026
Masters of the Universe adds new collaboration with Goodr.

Masters of the Universe adds new collaboration with Goodr. There are two new pairs of sunglasses available from Goodr in a new collaboration with the upcoming Masters of the Universe film Published Wed, 27 May 2026 17:16:11 -0500 Article summary. * Goodr teams with Mattel for a Masters of the Universe sunglasses collab inspired by He-Man and Skeletor. * The limited-edition Master of the Universe shades feature lightweight frames, polarized lenses, and glare-cutting tint. * He-Man's I Have The Power pair sports a bold red-and-yellow design with gold reflective lenses and custom packaging. * Skeletor's Mighty Master of the Netherworld shades glow in the dark, channel '80s vibes, and sell for $40 each. Sunglasses company Goodr has revealed a new collaboration with Mattel, as they have two new pairs of glasses tied to the new Masters of the Universe film. As you can see here, they have created two different pairs, as they have a red and yellow design centered around He-Man, while the black and purple design is focused on Skeletor. Both of which come with a premium polymer material that makes for lightweight frames, gradient lenses with a dark-to-light tint that block overhead rays, and polarized lenses to reduce glare. We were actually sent a pair of the Skeletor glasses to check out in advance, and they're pretty dope. The design reminds us a lot of the kind of sunglasses you used to see in the '80s, so they definitely honed in on that nostalgia factor from the cartoon series, but with the benefit of modern tech for sunglasses to make sure your eyes are protected while still looking pretty cool. Both of these designs are currently on sale through their website for $40 a pop, but they're limited edition, so once they run out of stock, they are gone! Meanwhile, Masters of the Universe will arrive in theaters on June 5, 2026. You Have The Power to block the sun with Goodr's Master of the Universe sunglasses. He-Man's iconic power. Skeletor's villain energy. On your face, for $40, fully polarized, no slip, no bounce, all fun. * I Have The Power: The power of Grayskull is in your hands with these limited-edition shades! Forged in a red-and-yellow Sword of Power design with gold reflective lenses, these limited-edition sunnies come with custom packaging, too! Perfect for the brave warriors of Eternia! * Mighty Master of the Netherworld: These limited-edition Skeletor-patterned sunnies featuring a skull won't help you unlock the secrets of Castle Grayskull, but they do glow in the dark, AND they won't slip or bounce while you battle it out for control of Eternia! Includes custom Masters of the Universe packaging, too!

GoBolt
May 5th, 2026
B2B fulfillment compliance: the GoBolt x goodr case study.

B2B fulfillment compliance: the GoBolt x goodr case study. 80,000 units, zero chargebacks: what B2B fulfillment compliance actually costs a brand. Landing a wholesale order from a national retailer like Sporting Life is a milestone moment for a growing brand. It's also a stress test. Routing guides, compliance windows, ASN requirements, chargeback penalties - the operational bar is high, and the margin for error is essentially zero. Brands that stumble on B2B fulfillment compliance absorb chargebacks and risk damaging their retailer relationships entirely. So it's incredibly important to get it right. Tl;dr. goodr needed a 3PL that could handle wholesale fulfillment to Sporting Life without chargebacks, compliance penalties, or errors. Across approximately 80,000 units of retail merchandise, GoBolt delivered a 100% compliance rate, zero fulfillment discrepancies, and a 2.5-day average fulfillment time - for this program, across every single order. About goodr goodr is a performance eyewear brand known for its bold designs and entry-price sunglasses built for active use. Founded with runners in mind, the brand has expanded across fitness and outdoor retail channels, with a product lineup that moves fast - in both senses. Their wholesale push into Canadian retail via Sporting Life represented a significant channel expansion, and one that demanded operational precision to execute correctly. The Problem B2B fulfillment isn't just a different order type - it's a different game entirely. Retail partners like Sporting Life run strict compliance programs designed to protect their receiving operations, and brands that can't meet the standard get penalized. Repeatedly. The chargebacks aren't always enormous on their own, but they compound - and the operational friction of managing them pulls focus from growth. The brands that thrive in wholesale are the ones whose 3PL can operate with the same discipline a major retailer expects: accurate ASNs, correct labeling, clean carton configs, and orders that ship on time without exception. That's what the right infrastructure is designed to make possible. The Solution goodr partnered with GoBolt to manage their Sporting Life wholesale program end-to-end - from pick and pack through to compliant outbound shipping. Before the first order shipped, GoBolt's implementations team conducted a detailed review of Sporting Life's routing guide with the fulfillment site - working through compliance requirements collaboratively rather than handing off a document and hoping for the best. That groundwork is where zero-chargeback programs are actually built. From there, goodr had a direct line to Olivia Bosa, Strategy & Operations Lead on GoBolt's implementations team, who stayed in close contact with both the merchant and the YYZ5 Toronto fulfillment site throughout the program. GoBolt's B2B lead coordinated on the operational side, keeping fulfillment execution aligned with retailer expectations at every stage. The result was a program where the people, the site, and the merchant were all operating from the same playbook - which showed up in the results. The Results For goodr's Sporting Life program specifically, GoBolt posted the following across approximately 80,000 units shipped: * 100% compliance rate. For this program, zero routing violations, zero SOP failures, and zero negative feedback from the retailer. * Zero fulfillment discrepancies. Every unit picked was the right unit. Every order packed was accurate. * Zero chargebacks. In an industry where retailer chargebacks can quietly erode margins, goodr absorbed none across this engagement. * 2.5-day average fulfillment time. Across a sample of 244 orders with 40+ units, GoBolt consistently turned B2B orders within two and a half days - keeping goodr well inside Sporting Life's ship windows. If Wholesale Is on Your Roadmap, the Time to Get Ready Is Now Retail compliance windows don't leave room to troubleshoot a fulfillment partner mid-season. If you're planning a B2B or wholesale push - whether that's a national retailer, a regional chain, or a distributor program - the operational groundwork needs to be in place before the first PO lands. See how GoBolt handles B2B fulfillment. Book a call with its team today.

License Global
Apr 30th, 2026
goodr and Crayola launch Tropical Colors Sunglasses collection.

goodr and Crayola launch Tropical Colors Sunglasses collection. Second collection in partnership includes six colors. April 30, 2026 Crayola x Goodr Tropical Colors Sunglasses Crayola, Goodr goodr has partnered with Crayola on their latest collaboration inspired by color, imagination and self-expression. The new Crayola Tropical Colors line features six pairs of sunglasses, available for a limited time and inspired by shades from Crayola's Tropical Colors marker collection: Blue Lagoon, Coral Reef, Palm Leaf, Sandy Tan, Turquoise Surf and Wild Orchid. Anchored by goodr's OG frame, all six pairs of sunglasses offer everyday wearability and enhanced performance features that include polarized clarity, full UV400 protection, and a no-slip, no-bounce fit perfect for runs, workouts or everyday adventures. The glasses are finished with a white Crayola marker pattern on temples and including complementary Crayola-inspired packaging awash in tropical color. Each pair will be available at goodr.com, at goodr's Abbot Kinney-based Cabana store, and through select retailers throughout the U.S. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. License Global also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free. Google Preferred Source Set License Global as a preferred source to get quicker access to the news you value.

USA Rugby
Mar 17th, 2026
All eyes on USA Rugby partnership with goodr eyewear.

All eyes on USA Rugby partnership with goodr eyewear. Tue, Mar 17, 2026, 4:37 PM by Jenni Burke USA Rugby is delighted to announce goodr, the award-winning active eyewear brand, as its official sunglasses partner. This partnership embodies USA Rugby's spirit of performance, personality, and accessibility with goodr's signature blend of high-performance technology and "All Fun" persona, offering Active Eyewear for Anyone through a wide range of frames and styles. As all eyes look ahead to a slate of sizzling summer fixtures and as athletes ramp up training, protecting their vision is paramount to peak performance. Teaming up with goodr ensures USA athletes are equipped with the best care on and off the pitch. goodr is widely-known for its expansive range of sunglasses designed with the four Fs in mind - Fun, Fashion, Function, and 'Ffordability, and for USA Rugby athletes who move at high speeds, goodr's proprietary 'No Slip, No Bounce' technology ensures their frames stay securely in place during intense warm-ups, training sessions, and throughout their busy lives. All lenses are polarized with UV400 protection, shielding players' eyes from harmful glare and fatigue, allowing them to focus on what matters most. USA Rugby CEO, Bill Goren commented: "USA Rugby and our Eagles are focused on performance, but a critical part of our sport is about having fun and enjoying being on the pitch. goodr is the perfect partner embodying this balance, providing the high performance functionality our athletes need with a fun, approachable style that our players and fans will love." "Partnering with USA Rugby ahead of the 2028 Games isn't just a great match...it's a full-on power play," said goodr CEO and co-founder Stephen Lease. "Rugby athletes spend countless hours training under the sun...speed work, agility, strength and conditioning...so eye protection really matters when you're grinding that hard. We make sunglasses that stay put and look fresh during those pre-game and on-the-sideline moments. If they can handle elite athletes off the pitch, they can handle anything." The partnership also extends beyond the field of play with coaches and support staff sporting goodr frames on the sidelines, helping ensure they have a clear picture and vision of players in match and training. About goodr: At goodr, we're recklessly committed to fun...blah, blah, blah, sunglasses. Guided by our four Fs, Fun, Fashionable, Functional, and 'Ffordable, we create and sell Active Eyewear for Anyone. Whoever you are, however you move, whenever joy finds you, goodrs move with you. Founded in 2015 as a running brand, we have since evolved into an active eyewear brand, designing classic, fashion, and performance sunglasses, winter goggles, prescription shades, cases, and the occasional absurd accessory when the moment calls for it. Our products are available on goodr.com, The goodr Cabana on Abbot Kinney in Los Angeles, and at leading national retailers including REI, Fleet Feet, Dick's Sporting Goods, Public Lands, Scheels, and Target. At our core, we exist to give you permission to be unabashedly yourself. We believe accessibility creates connection, and connection gives people the freedom to show up as they are. Featured in Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, our products prove you don't have to choose between function and fun.

AZ Big Media
Jun 19th, 2025
Understanding the appeal of blue light glasses: A closer look at Goodr.com's approach

Known for its casual yet performance-driven eyewear, Goodr has introduced a range of blue light glasses that offer a comfortable and stylish option for screen-heavy days.