Force Lead - Federal Agency

W.S. Darley & Co. is seeking a highly qualified Force Lead to support and grow our Federal Agency portfolio. The ideal candidate is a retired or senior-level government agency professional with deep understanding of federal agency operations, acquisition systems, and industry engagement.  This individual will serve as a key leader in expanding Darley’s presence across Federal agencies, shaping strategy, identifying opportunities, and building trusted relationships. This position is based in or near Washington D.C. and requires regular on-site engagement with Federal agency acquisition, program management, and industry partners. 

About W.S. Darley & Co: 

Founded in 1908, W.S. Darley & Co. (Darley) remains a family owned and operated business, supplying the highest quality equipment solutions to its military and first responder customers. With origins in the equipment distribution and Midwest manufacturing, Darley offers a family of leading innovate emergency equipment brands and innovative solutions. Darley prides itself on delivering the highest quality solutions and services from its corporate headquarters in Itasca, IL and its’ ISO 9001:2015 certified manufacturing operations in Chippewa Falls, WI and Janesville, IA. 

Job Responsibilities:

• Understand Darley products, services, contract benefits and value proposition and enthusiastically communicate these during direct sales activities. 
• Develop and implement the execution plan of assigned team to meet or exceed the business objectives and/or revenue goals for a given period of time. 
• Lead and manage the sales team, providing coaching, training, and support to achieve sales goals and improve performance of the individuals and the collective team. 
• Hold effective team calls, enforcing accountabilities of tasks, reporting, awareness and expectations for both short term (1-3 weeks ahead) and long term (4-12 weeks ahead) activities.
• Establish and maintain strong, long-lasting relationships with key customers and partners, understanding their business objectives and needs.
• Analyze sales data internal to the Company and from DLA to identify open opportunities/targets, trends, forecast future sales, and make proactive adjustments to achieve goals.
• Monitor competitor activity to identify new opportunities and inform sales strategies and planning for the Division Leadership Team and cross-functional Managers.
• Prepare and deliver sales presentations and proposals effectively communicating value propositions to potential clients, and teach, train and observe your team to do the same. 
• Manage sales operations that includes: 1) Developing sales budgets, 2) Setting sales quotas, 3) Ensuring Customer engagement frequency and 4) Overseeing the proper and accurate use of Salesforce (CRM system). 
• Collaborate with other departments like Marketing, Finance, Legal, and Product Development to ensure alignment and maximize sales efforts.
• Ensure compliance with all relevant regulations, policies, and procedures related to Government Sales and Darley operations.  
• Attract, hire and retain sales resources aligned with sales plan and strategic goals.