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TD Bank

Offers banking, loans, and wealth management.

Home Equity Portfolio Product Manager

Product ManagementConfirmed live in the last 24 hours
Full-time$91k - $136.2k

About the Job

Requirements

  • An undergraduate degree or product management certificate and/or 7+ years of relevant experience is required.
  • Previous product experience is typically required.
  • Advanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, and competitive intelligence.
  • Knowledge of current and emerging competitor and market trends.
  • Ability to lead, plan, implement, and evaluate program/project activities to ensure completion of product initiatives.
  • Ability to forecast, contribute to strategic direction of the product management function, and advise senior leadership.
  • Ability to communicate effectively in oral and written form.
  • Ability to work collaboratively and build relationships across teams and functions.
  • Ability to work successfully as a member of a team and independently.
  • Ability to exercise sound judgment in making decisions.
  • Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
  • Skill in preparing and managing budgets and profit and loss (P&L).
  • Knowledge of and/or skill in using analytical software tools, data analysis methods, and reporting techniques.
  • Skill in using computer applications including Microsoft Office.
  • Ability to handle confidential information with discretion.

Responsibilities

  • Oversee end-to-end management of assigned products, services, and programs, including features, benefits, and characteristics that meet customer needs and are priced to meet the Bank's profit and loss objectives.
  • Manage a particular product or function in support of business strategy, using customer insights to drive innovation and improve the customer experience.
  • Be accountable for business results and product sales, working with Acquisition teams to meet widget and volume targets.
  • Support product and program needs for TD's home equity line of credit (HELOC) and home equity loan (HELOAN) portfolio.
  • Partner with the Home Equity Product Group Lead for origination products/programs and the Senior Product Manager for RESL Demand Generation.
  • Analyze, build strategy, and execute support for mortgage and home equity retention strategies; HELOC utilization strategies; portfolio growth, draw-period and repayment-period concentration, and evergreen accounts; HELOC Fixed Rate Option; HELOC line access processes and vehicles; and product issues or initiatives with Fraud and Servicing.
  • Integrate enterprise sub-function or business-line strategy into solutions across multiple functions or operations, and provide expertise on distribution issues for niche or customized products/segments.
  • Solve or lead others in solving complex problems and developing solutions; use analytical judgment to identify solutions.
  • Develop and maintain understanding of regulatory requirements, customers, markets, and the industry to deliver product and process innovation and improve the value proposition.
  • Develop and implement products, policies, and procedures to improve the end-to-end customer experience, including training, enhancements, and irritant reduction, while achieving business objectives.
  • Oversee effective delivery of products and services to customers and act as a subject matter expert for product-related inquiries.
  • Lead business plans with Acquisition and Segments teams to increase new account growth and track profit and loss impact.
  • Work with Marketing, Phone Channel, Retail, and other partners to understand industry and customer trends; analyze challenges and identify opportunities through customer research, focus groups, and external secondary research; facilitate ideation sessions; and build business cases for new product development and growth plans.
  • Build and maintain relationships with sales distribution, internal stakeholders, and external partners so customer needs inform strategic decisions and the development of options, solutions, and alternatives.
  • Lead and facilitate problem-solving sessions with partners and vendors.
  • Design end-to-end processes for product and segment development, implementation, use, reporting, and feedback.
  • Direct and coordinate market research to determine underlying customer needs and inform development.
  • Participate in day-to-day product management by identifying and implementing product features and enhancements, supporting recommendation business cases, and assisting with strategic development of new initiatives.
  • Adhere to enterprise frameworks and methodologies relevant to the business area.
  • Deliver financial results for the product or product suite through pricing, margin, volume, and other levers; create and deliver business cases to achieve acquisition, retention, customer experience, engagement, and market-share objectives.
  • Support senior management as a product portfolio subject matter expert through written and verbal presentations, product reviews, planning and forecasting, and strategic review sessions.
  • Conduct ongoing industry and competitive analysis, and keep Acquisition teams informed of matters relevant to competitiveness.
  • Keep current on emerging trends and developments and build knowledge of the business, related tools, and techniques.
  • Refine product management strategies through detailed profit and loss analysis, competitive research, and review of marketing and risk-management tactics.
  • Establish effective product policies and processes aligned with business processes and risk appetite.
  • Oversee product management deliverables within budget and according to the approved product plan, working with business partners to develop deliverable content.
  • Champion development of the annual business plan and monthly/quarterly forecast process.
  • Contribute to and support partner-led projects.
  • Collaborate on initiatives with internal and external service providers, including IT, operations, legal, compliance, and marketing, to ensure products meet TDBG objectives and standards.
  • Identify and manage market, credit, and operational risks associated with the product or segment.
  • Develop and maintain productive working relationships with distribution-channel owners.
  • Comply with Bank and industry codes of conduct and support a culture of risk management and control aligned with risk appetite.
  • Participate fully as a team member, support a positive work environment, and ensure timely communication of issues and relevant information.
  • Provide thought leadership and industry knowledge in the area of expertise and participate in knowledge transfer within the team and business unit.
  • Participate in personal performance management and development activities, including cross-training within the team.
  • Keep others informed about project status and progress and relevant day-to-day information.
  • Contribute to team skill and capability development through mentorship, knowledge sharing, experience sharing, and best practices.
  • Lead, motivate, and develop relationships with internal and external business partners and stakeholders.
  • Contribute to a fair, positive, and equitable environment that supports a diverse workforce.
  • Act as a brand ambassador for the business area/function and the Bank.

About the Company

TD Bank

Offers banking, loans, and wealth management.

TD Bank provides a wide range of banking and financial services in North America for individuals, businesses, and corporations. Core offerings include checking and savings accounts, credit cards, loans, mortgages, investment products, and wealth management. TD Bank emphasizes digital banking through online and mobile apps that let customers manage money, pay bills, deposit checks, transfer funds, and manage cards. Revenue comes from interest on loans, service fees, and investment income. The company differentiates itself with a broad product lineup, large North American footprint, and integrated services for both personal and business customers, plus a focus on digital accessibility. Its goal is to be a leading, accessible financial institution that helps customers manage and grow their money through convenient, everyday banking and investment solutions.

Company size
10,001+
Company stage
IPO
Headquarters
Toronto, Canada
Founded
1955

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