Manager – Programmatic Partnerships

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

The Manager of Verified will be responsible for running the Verified Program across data and identity providers.  This role requires deep subject matter expertise to drive vendor evaluation and management, content development, agency advisory and marketplace education. The role is positioned to be a strategic partner to Publicis Media leadership, Marketing, Precision, Partnerships, and Product teams to support business critical projects.

The ideal candidate will be able to clearly create and articulate the value proposition of highly technical offerings for internal best practices, educational content, and external vendor management. This role is unique as it drives technological best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all Publicis Media clients.

Verified is Publicis Media’s proprietary certification program measuring the services & capabilities of the industry’s leading technology vendors against established Groupe standards. The Verified evaluation process is an independent and agnostic technology deep dive to determine the best-in-class advertising solutions which drive best practices and recommendations across Publicis Media agencies and clients.  

Responsibilities

The Manager will work across PMX, Publicis Groupe, and the technology partners. The role responsibilities are inclusive of:

• Proactively manage the Verified program across data & identity categories. This includes management of a network of existing partners and fielding new vendor requests; facilitating partnership communication (internally and externally) and ensuring partner strategy aligns with the needs of PMX and Publicis agencies.
• Understanding and technological know-how of the Data and Identity landscape. This is inclusive of, but not limited to, understanding all types of data partners and their integrations, identity resolution & graphs, and the global privacy and compliance landscapes.
• Identify key areas of business needs and cultivate deep technical expertise about the programmatic marketplace, the digital media industry, marketers, data and identity offerings, and the competitive landscape.
• Provide advisory support for PMX agency teams and clients.
• Lead marketplace research, cross-team collaboration and thought leadership content creation, playbooks, and Competitive Comparison Matrices to support agency teams and client requests.
• Lead technology partner meetings and coordinate deliverables and meeting notes.
• Strategically lead Verified projects autonomously and proactively identify new opportunities that align to business needs.
• Present thought leadership content pieces to internal audiences.

Qualifications

The successful candidate should have:

• 3 years digital advertising experiences (at least 2 years programmatic media buying or equivalent role) 
• Demonstrated knowledge of media agencies, advertising and marketing technology
• Industry Knowledge: deep understanding of key programmatic media trends, marketplace evolutions, and technology partners in the digital media industry.
• Strategic mindset: aligns data and ID partner decisions with long-term addressability goals
• Cross-functional collaboration, detail orientation, project management, and research skills.
• Excellent communication skills - both written and verbal
• Strong contribution to team goals and drive to execute individual projects autonomously
• Flexible with the ability to keep up with a fast paced, constantly evolving environment
• Problem solver, comfortable developing and working to different solution types and scopes
• Excellent familiarity and comfort with PowerPoint, Excel and Outlook.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/10/2025.

 

Compensation Range: USD $73,910.00 - USD $116,380.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2024.