Junior Digital Marketing Specialist - Strategy Track

About the Role

WebFX is seeking an entry-level candidate for our Marketing team. Our ideal candidate is a talented, ambitious beginner looking to kickstart a career in the marketing field. Professional experience is not required, but a strong work ethic and track record of academic excellence are a must!

Requirements: What We're Looking For

Educational Requirements

• A Bachelor's Degree

  • College seniors are encouraged to apply! We open interviews as early as 12 months before graduation, and if hired, we will hold the job for you until after graduation

• A Cumulative GPA of 3.4 or above

Skills and Experience Requirements:

• Prior working experience (for example: an internship, a part-time job, a summer job, etc)

• Confident verbal and written communication skills

• Exceptional customer service skills

• Strong aptitude for research and analysis

• Proven ability to succeed as part of a team, as well as to take initiative and work independently

Location Requirements:

• This role is based fully on-site at our headquarters in Harrisburg, PA. We are seeking candidates who are willing and able to work from this location daily, Monday-Friday.

Qualities and Traits: Who You Are

We are looking to invest in exceptional early-career professionals with a proven track record of excellence and personal initiative, who are looking to kickstart their career at an award-winning agency.

Not sure if this is you? See if the following statements resonate:

• You Set a High Bar For Yourself: You aren’t looking to just check the box; you care about the quality of your work and actively challenge yourself to improve.

   

• You Take Ownership: When you see something that needs to be done, you don’t hope someone else will take care of it; you step up and make it happen.

   

• You Learn Quickly and Aren’t Afraid to Try New Things: You embrace the process of trying, making a mistake, learning from it, and trying again.

   

• You’re Motivated by Goals and Measurable Results: You’re not content to just hope your work is improving; you thrive when you have a goal to work towards, and a plan for how to get there.

   

• You’re a Critical, Creative, and Analytical Thinker: You don’t just take things at face value; you’re curious about how things work, how they could be improved, and what new solutions might be worth trying.

   

• You’re Looking for a Career, not Just a Job: You’re not looking to just clock in, do busywork, and clock out; you’re excited about becoming an expert, taking on new and interesting challenges, and watching yourself climb towards your goals

What We Don't Require:

A Specific Major: We believe there’s no one “right” major for this career, and the diversity of majors across our team proves that - if you’ve found a passion for the field, then don’t worry if your college major doesn’t “match” on paper.

A Set Number of Years of Experience: We hire for potential and for soft skills, not for pre-existing professional experience.

Technical Marketing Knowledge: This is awesome to have, but it’s not what we base our hiring decisions on. We can teach technical skills on the job, but we can’t teach a strong work ethic or a sense of ownership over your work, so that’s what we want you to bring!

The Job Responsibilities: What You'll Learn to Do

On-the-job training is provided in all of these areas. This breakdown shows what your day-to-day will consist of once you're fully up and running in the role.

Plan and Execute Digital Marketing Strategies

(About 50% of your day)

• Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients

• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients

• Plan content strategy and build outlines for our team of copywriters

• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients

• Plan and execute email marketing campaigns

• Perform light editing in the backend of client websites to correct errors and implement content

Analyze Marketing Campaign Data

(About 25% of your day)

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports

• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Perform Marketing Research and Testing

(About 15% of your day)

• Conduct industry research such as competitor analysis and keyword research

• Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

Provide Support in Client Relationships

(About 10% of your day)

• Partner with senior digital marketers on some of our largest client campaigns and accounts

• Occasionally join client meetings alongside senior marketers to report on strategy and results

Tools/Technical Skills You’ll Learn On the Job:

• Excel/Google Suite

• AI Tools and Technologies

• Google Analytics

• Basic HTML

• RevenueCloudFX

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job

• Ongoing advanced training sessions from industry experts as you progress further in your role

• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our Jr-level roles represent the first step on an upward promotional path within WebFX

• Merit-based promotions are abundant for new team members who meet or exceed performance metrics

• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Marketing Specialist - Strategy Track:

• Digital Marketing Specialist

• Digital Marketing Analyst

• Digital Marketing Consultant

• Lead Internet Marketing Consultant

• Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

• This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• $47,000 -$50,000 (potentially higher based on work experience)

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX?

Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times 

Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule: Start your day between 8-10 am - when you do your best work 

Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching 

100% Company 401k Matching: Up to 4% 

Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) 

Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! 

Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account 

Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more 

Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!