Full-Time

Business Development Director

Posted on 10/27/2025

Madhive

Madhive

201-500 employees

Programmatic TV advertising platform with targeting

Compensation Overview

$150k - $360k/yr

New York, NY, USA

Hybrid

Travel up to 25% of the time; on-site presence in NYC is expected.

Category
Business & Strategy (1)
Required Skills
Salesforce
Requirements
  • 5+ years of digital advertising or traditional TV sales experience
  • Programmatic OTT/CTV knowledge required
  • Excellent communication, presentation, and sales skills with a natural ability for consultative and solution-based selling
  • Ability to build strong relationships with clients and internal teams
  • Impeccable honesty, integrity, and strong work ethic
  • Experience uncovering new business opportunities through diligent prospecting
  • Highly organized and focused multi-tasker with strong attention to detail
  • You are able to creatively and strategically sell, with strong analytical and project management skills
  • Ability to travel at least 25% of the time to attend industry conferences and client meetings
Responsibilities
  • Continually build a deep understanding of video advertising and the Madhive platform
  • Ability to strategically position products externally to help drive revenue
  • Help drive both managed & self-service revenue across all verticals
  • Own and lead the sales process to enhance existing partnerships (through up-selling of products, services, and sales optimization)
  • Provide regular forecasts of your business
  • Meet and exceed revenue goals defined by your manager
  • Showcase the ability to get client-direct meetings to push forward partnership conversations
  • Prepare proposals and respond timely to online RFPs with a high degree of professionalism and quality
  • Work with Account Managers to ensure a seamless post-sales process
  • Prospect new business opportunities across a variety of client types
  • Track quarterly revenue and provide reporting to management
  • Work with cross-functional teams internally to ensure campaign success and growth of partnerships
  • Have the ability to look at a suite of video solutions (Managed vs. Self, Exclusive data, Custom creative) to determine which solution works best for your client
  • Work with product team to innovate and add required capabilities to the platform
  • Utilize industry knowledge and sales tools to research and prospect new accounts, identify key players, and generate interest in MadHive’s platform
  • Accurately manage all client information, opportunities, and sales activity in Salesforce
  • Conduct high-level discovery conversations and platform demonstrations with senior agency and client executives (C-Level, VP/Director)
  • Negotiate and obtain new MSAs and drive campaign activation in order to achieve and exceed sales quotas
  • Effectively communicate and collaborate with cross-functional teams (Product, Product Marketing, Sales, Client Success, Data Ops, Supply Ops, etc.)
  • Collaborate with the broader sales team on instances where existing managed service or supply-side partners desire programmatic activation
Desired Qualifications
  • DSP sales experience preferred
  • Deep understanding of the online advertising industry/ecosystem, specifically video & networks preferred

MadHive provides a full-stack platform for programmatic TV advertising in Connected TV (CTV) and OTT. It serves broadcasters, brands, agencies, and ad tech platforms, offering tools to plan campaigns, forecast performance, build RFPs, and manage dayparts (airing ads at specific times). The platform also delivers advanced reporting, brand lift studies, and web/mobile attribution to measure campaign impact. It stands out with its decisioning engine and data mapping that cover 100% OTT markets across 210 US DMAs, allowing precise targeting of hard-to-reach audiences. Revenue comes from fees for using the platform and services, with customizable options for clients to bring their own data, order systems, or deal IDs. The company’s goal is to help clients plan, execute, and measure TV ad campaigns more accurately and quickly, improving performance and accountability in the evolving CTV advertising space.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$306.4M

Headquarters

New York City, New York

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Peter Jones appointed SVP strategic sales, leveraging 20 years CTV experience.
  • Invested in Precise.AI with Jim Wilson as CEO for data innovation.
  • Deloitte Technology Fast 500 recognizes Madhive's rapid growth.

What critics are saying

  • Trade Desk captures 60% CTV spend, eroding Madhive's local share in 12-24 months.
  • Amazon DSP bundles Prime Video inventory, outcompeting Madhive in 6-12 months.
  • Google Privacy Sandbox eliminates cookies, crippling Madhive attribution in 3-6 months.

What makes Madhive unique

  • Madhive covers 100% of OTT markets across 210 US DMAs.
  • Madhive's decisioning engine enables precise hard-to-find audience targeting.
  • Madhive offers customizable data integration and omnichannel DSP for local media.

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Benefits

Remote Work Options

Flexible Work Hours

Conference Attendance Budget

Company News

The Gridley Herald
Oct 13th, 2025
The Gridley Herald | Press Releases

Local newspaper covering the Gridley region in the heart of California | Press Releases

MarTech360
Oct 13th, 2025
Madhive Invests in Precise.AI, Underscoring Commitment to Data-Driven Innovation for Local Media

As part of this move, Jim Wilson will become CEO of Madhive.

MarTech360
Jun 5th, 2025
Madhive Launches Fraud-Free Guarantee to Safeguard Local Advertisers, Elevating Trust and Transparency in Digital Media

Madhive, the leading unified operating system for local media, has announced the launch of its Fraud-Free Guarantee, a bold initiative aimed at safeguarding local advertisers from fraudulent activity and reinforcing transparency across the digital advertising ecosystem.

TheDesk.net
Jun 4th, 2025
Madhive announces Fraud Free Guarantee for local ad buyers

Madhive says it is doubling down on its efforts to promote high-quality advertising inventory to prospective buyers of all sizes by introducing a new Fraud Free Guarantee that will help reduce risk and enhance outcomes.

Cision
May 19th, 2025
Madhive Enhances Data Partnership With Datonics, The Industry'S First Certified Carbonneutral® Data Provider

"By extending the availability of our data through Madhive's platform, we are partnering with a leader in local CTV and helping businesses to reach customers through this growing channel," said Michael Benedek

INACTIVE