Linah Group

Runs farms, food businesses and a resort in Egypt

Brand Manager

Brand & Creative MarketingPosted on Nov 8

Full-timeAl Doqi, Ad Doqi, Dokki, Giza Governorate, EgyptIn-person

About the Job

Requirements

Five to seven years of experience in category management or a related field; experience in the fast-moving consumer goods industry is preferred.
Strong analytical skills to analyze market data and trends and make data-driven decisions.
Ability to build supplier relationships and collaborate with cross-functional teams.
Ability to develop and implement category strategies, manage budgets, and achieve financial targets.
Knowledge of the agriculture industry, including current trends, regulations, and technologies.
Project management skills to manage multiple projects simultaneously and meet tight deadlines.
Proficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.

Responsibilities

Develop and manage the overall brand strategy and positioning.
Plan and execute integrated marketing campaigns, brand activations, and promotional activities.
Lead end-to-end new product launches, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.
Identify new product opportunities based on consumer insights, market trends, and competitive analysis.
Coordinate with research and development, Quality, Production, Sales, and Commercial teams to support successful product development and timely launches.
Develop launch plans and marketing strategies to drive product awareness, trial, and sales.
Oversee brand communication across digital platforms, social media, public relations, influencers, and retail.
Ensure brand consistency across communication channels, packaging, and customer touchpoints.
Manage marketing budgets, agencies, suppliers, and external partners.
Conduct market research, competitor analysis, and consumer insights.
Monitor brand performance, campaign effectiveness, product launch results, and marketing key performance indicators.
Ensure project ownership, accountability, and timely execution across marketing initiatives.

Desired Qualifications

Experience implementing loyalty programs is a strong plus.
Experience within the fast-moving consumer goods industry is preferred.

Brand Manager

Linah Group · Dokki, Egypt · Full-time · Posted 2026-11-08

Workplace: on_site

Department: Commercial

Description

Develop and manage the overall brand strategy and positioning.
Plan and execute integrated marketing campaigns, brand activations, and promotional activities.
Lead end-to-end new product launches, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.
Identify new product opportunities based on consumer insights, market trends, and competitive analysis.
Coordinate with R&D, Quality, Production, Sales, and Commercial teams to ensure successful product development and timely launches.
Develop launch plans and marketing strategies to drive product awareness, trial, and sales.
Oversee brand communication across digital platforms, social media, PR, influencers, and retail.
Ensure brand consistency across all communication channels, packaging, and customer touchpoints.
Manage marketing budgets, agencies, suppliers, and external partners.
Conduct market research, competitor analysis, and consumer insights.
Monitor brand performance, campaign effectiveness, product launch results, and marketing KPIs.
Ensure project ownership, accountability, and timely execution across all marketing initiatives.

Requirements

5–7 years of experience in Category Management or a related field, preferably within the FMCG industry.
Experience implementing loyalty programs is a strong plus.
Strong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to build strong supplier relationships and collaborate effectively with cross-functional teams.
Proven ability to develop and implement category strategies, manage budgets, and achieve financial targets.
Knowledge of the agriculture industry, including its latest trends, regulations, and technologies.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Proficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.

Benefits

Medical Insurance
Social Insurance
Annual Performance-Based Bonus (KPIs)
Exclusive Discounts on Linah Farms Products

Apply

Apply at Linah Group

About the Company

Linah Group

Runs farms, food businesses and a resort in Egypt

Linah Group operates agricultural, food manufacturing, retail and hospitality businesses in Egypt. Its Linah Farms business grows Medjool and Barhi dates and other crops, then sorts, packs and exports produce for commercial buyers while selling packaged foods directly to consumers. The group also includes Cookievore, a bakery business, and NoorNation, which develops renewable energy and water systems. Its hospitality operations include Sultan Gardens Resort in Sharm El Sheikh, and a group technology function coordinates systems across the operating businesses. The farming operation traces its roots to a desert reclamation project begun in 1997 in the Bahariya Oasis.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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