Global Account Based Marketing Manager
Emplifi
Global Account Based Marketing Manager
Emplifi
SaaS platform enabling customer engagement
Emplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for more than 20,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale, turning every customer touchpoint into a competitive advantage.
Emplifi's marketing team is spread around the globe and helps businesses scale their social innovations and operations internationally while supporting brands of all sizes. Our aim is always the same, empower marketers to achieve more, no matter where they are or what industry they're in.
As part of an international team, you will have the opportunity to work with colleagues from Sydney all the way to London, from New York to Singapore and be part of an ever-growing family. You will be supported in your career by a team of professionals dedicated to your development, so that you can grow as a professional and a strategic marketing advisor.
This is a founding role, and it sits right at the intersection of Marketing and Sales.
As Emplifi's first Global Account-Based Marketing Manager, you'll build our ABM function from the ground up - strategy, systems, process, and execution. You’ll report to our Global Campaign Marketing leader and work hand in hand with Sales leadership, regional Sales reps, BDRs, and Customer Success to move strategic accounts through the funnel and into revenue.
You'll own the global ABM strategy and the framework that regional teams execute against whilst adapting messaging, campaigns, and experiences to meet local market needs while maintaining global consistency. You'll work closely with the marketing campaigns team to be the connective tissue between a global marketing engine and the regional teams closest to the account.
If you're equal parts strategist and builder, someone who can rally cross-functional teams, instrument a funnel end-to-end, and treat go-to-market like a system to be engineered and improved, we want to talk!
Set the Global ABM Strategy: Define Emplifi's account-based approach that turns target-account lists into instrumented outbound programs, and run AI-assisted, multi-channel cadences that produce personalized, on-message outreach at scale.
Partner Across the GTM Organization: Work hand-in-hand with Sales, BDR, Customer Success, and the wider Marketing team to identify priority accounts, align programs with outbound motions, and build the feedback loops that keep targeting sharp.
Design and Run 1:1 and 1:Few Programs: Build the global framework for high-impact account engagement, then own the regional execution model that brings it to life, adapting to local market nuance and staying true to the Emplifi brand.
Instrument and Report Conversion: Define the funnel metrics that matter, reply rate, meeting rate, stage conversion, and keep reporting front of mind so performance stays visible and actionable. Work with Marketing Ops to build the dashboards and integrate the GTM stack, so you know where data flows, where it breaks, and how to fix it.
Run Experiments Like an Engineer: Ship, measure, iterate, and deprecate. A 'test-and-learn' mindset is table stakes, you dig into the metrics to optimize performance, and you know when to kill something that isn't working.
Read the Commercial Picture, Not Just the Tech: Understand how a deal actually gets won, where demand comes from, how a prospect moves from first touch to signature, so you can decide which campaigns to run and what to drop based on impact.
In the First 3 Months, You’ll:
Bonus Points If You
At Emplifi, we are committed to creating a workplace where everyone is valued, respected, and empowered to bring their whole selves to work. We welcome applications from individuals of all ages, races, religions, genders, sexual orientations, gender identities, and LGBTQ+ communities.
Emplifi offers a safe, inclusive, and supportive environment where every employee has the opportunity to thrive and is encouraged to be who they are.
We welcome and encourage applicants with disabilities. Accommodations are available upon request at any stage of the recruitment process.
Emplifi provides a SaaS platform for customer engagement and social media marketing that helps global brands and agencies improve the customer journey. It unifies marketing, commerce, and care tools in one system, offering insights to understand customers, running influencer campaigns from a database of about 30 million influencers, and blending influencer content with user-generated content, plus on-demand training and guides. The platform is subscription-based and integrates with partner SaaS solutions to address complex business challenges, enabling timely, authentic social content across buying moments. Its goal is to close the customer experience gap by delivering cohesive, personalized interactions on social channels and through commerce.
Explore more opportunities at Emplifi