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Hersha Hospitality Management

Manages hotels and investments for owners

Complex Director of Sales and Marketing

Marketing Generalist & ManagementPosted on Nov 13
Full-timeTampa, FL, USA

About the Job

Requirements

  • A four-year college degree is required.
  • Previous sales experience in a comparable hotel size and scope is required.
  • Public relations and community marketing experience is required.
  • Proficiency in Excel, Word, Delphi, and access database tools is required.

Responsibilities

  • Develop a strong ecommerce presence by managing internet market and social media opportunities and relationships.
  • Partner with the Director of Revenue Management to develop, communicate, and implement sales strategies, business mix, channel management, and pricing strategies.
  • Use internal and external resources and data to develop strategic plans incorporating all business segments.
  • Understand sales and business processes, support corporate and hotel goals, and contribute to enhancing customer value.
  • Identify customer business requirements and craft customer offers that increase hotel revenue share.
  • Monitor sales team objectives and take appropriate action to correct shortfalls against the annual marketing plan.
  • Achieve annual hotel revenue goals established in the annual budget.
  • Maintain relationships with key accounts to increase customer satisfaction and account revenue.
  • Use professional sales techniques to negotiate terms and conditions that meet internal and external customer requirements.
  • Articulate and leverage hotel benefits to close sales opportunities.
  • Prepare and maintain an annual marketing plan with measurable, specific initiatives to maintain and grow each business segment.
  • Model effective selling techniques, develop others, and demonstrate commitment to industry and personal development.
  • Develop effective oral and written presentations that clearly communicate ideas, opinions, recommendations, and conclusions.
  • Interview, select, train, schedule, coach, and support associates, ensuring they perform according to established brand or hotel standards and HHM core values.
  • Travel locally to conduct outside calls, promote the hotel, and review competition.
  • Perform other duties as requested by management.

Desired Qualifications

  • Operations experience is preferred.
  • Additional or advanced degree coursework in business administration, marketing, and communications is a plus.

About the Company

Hersha Hospitality Management

Manages hotels and investments for owners

HHM Hospitality Management (HHM) runs and oversees hotels for owners and investors across the United States. It provides hotel management and investment services, handling day-to-day operations, sales, marketing, and financial performance to improve profitability. The main product is the management of hotel properties on behalf of owners, with revenue coming from management fees, shared incentives based on performance, and returns from investments. HHM differentiates itself through deep industry experience, a strong leadership team, and a broad U.S. portfolio that serves both business and leisure travelers, plus a commitment to community engagement and sustainability. The company’s goal is to help property owners maximize efficiency and profitability while delivering quality guest experiences and contributing to local communities.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Philadelphia, PA
Founded
2006

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