Senior Marketing Manager - Patient Education

Job Description

Primary Function of Position

This position has the opportunity to make a direct impact to Intuitive US Hospital Marketing
initiatives that drive adoption of da Vinci Surgery among customers. The Sr. Marketing Manager will
develop and implement key programs, materials, and support our marketing and sales teams to
provide support to hospital executives/marketing teams as they educate their patient and referring
physician communities on the value of da Vinci surgery. The individual will be expected to establish
strong relationships with external Key Opinion Leaders (KOLs), healthcare executives, society leaders,
and internal ISI stakeholders such as other marketing departments, sales, training, legal & regulatory,
and market access/health economics for:

• Driving targeted marketing plans that support hospitals & health system’s growth initiatives
• Collaborate with commercial leadership to engage key customers, drive total programs
• Provide patient & physician outreach resources to amplify awareness of da Vinci surgery
• Responsible for assisting in the KOL development on a national level

As a Sr. Marketing Manager, you will be required to be capable of managing multiple marketing
initiatives in a results-driven environment, operating successfully within a corporate and commercial
matrix organization, demonstrate functional capabilities in presentation design and delivery and
work cross functionally through effective project management.

Roles and Responsibilities

• Use consumer and referring physician marketing experience and industry/technical knowledge to provide consultative support to customer marketing and physician outreach teams.
• Build & execute comprehensive marketing plans and corresponding tactical plans / programs to enable patient and referring physician education.
• Synthesize VOC to understand challenges/barriers and opportunities to customers’ educating patients & referring physicians on the value of their da Vinci programs.
• Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate market trends and their potential implications to current and future work/projects.
• Understand competition and develop competitive differentiation positioning strategy.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, collateral, etc.)
• Work with Key Opinion Leaders to better understand how the da Vinci Surgical Systems are being utilized and determine how to communicate that value proposition to other customers.
• Develop & build KOLs by market segment with the goal of making Intuitive the preferred industry partner.
• Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner in the healthcare space.
• Support sales activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Lead cross-functional teams to deliver high value marketing projects and programs.
• Deliver impactful presentations to senior and executive Intuitive leadership.
• Be a market expert in world of healthcare – effectively leveraging the value propositions, approved claims, customer feedback, and sales input to maximize Intuitive’s footprint and growth trajectory for minimally invasive care.
• Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.

Qualifications

Skill/Job Requirements:

• 10+ years of marketing and/or sales experience in healthcare and/or a therapeutic medical device company preferred.
• Bachelor’s degree or equivalent required; MBA preferred
• Minimum 2-year commitment to the role is required
• Ability to work effectively with Marketing and Sales leadership at the Director, VP-level, and Senior Executive leadership levels
• Cross-functional leadership skills are required
• Highly collaborative, thrives in a One Team Culture
• Results-driven attitude & a resolve to win; self-directed
• Excellent executive-level presentation skills
• Demonstrated track record of KOL development
• Creative problem-solving and an ability to effectively communicate actionable direction and information across varying organizational levels
• Ability to influence non-direct reports to achieve goals
• Proven agility with the ability to anticipate and overcome roadblocks to success.
• Proven ability to project manage multiple initiatives at once
• Passionate about attention to detail and quality of work
• Ability to travel up to 50%

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.

Accommodation & Accessibility Notice:

Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at [email protected].

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.

Min. Salary Region 1: 188400 USD
Min. Salary Region 2: 169600 USD
Max. Salary Region 2: 243900 USD
Max. Salary Region 1: 271000 USD