Associate Brand Manager

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey. We expect Essorians to actively leverage AI, data, and automation to drive impact in their daily work. This includes, but is not limited to, the use of AI coding agents to automate tasks (e.g., Copilot, Antigravity), development of automated or agentic workflows (e.g., N8N, Dify), and engagement with data analysis tools (including SQL where relevant). While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations. The company will support your growth through guidance and coaching, and you are expected to actively develop and apply your skills as part of your role.

Who You Are:

As an Associate Brand Manager, the role is a vital operational and strategic partner who handles the day-to-day management of a brand. This role requires deep expertise and strategic execution, as your full ownership is focused on specific channels or high-priority tasks. This allows the Brand Manager to focus on the overall brand vision, while you serve as a key pillar in the brand's daily success by ensuring flawless execution.

What You'll Do:

• Operational Ownership: Takes full ownership of a specific channel or high-priority tasks, such as managing complex PPC campaigns, overseeing major product launches, or coordinating with supply-chain on a large scale.
• Data-Driven Execution: Performs advanced analysis on product-level data (revenue, margin, keyword rank, etc.) to investigate performance trends. You will be instrumental in articulating data-driven action plans and implementing them to improve brand performance.
• Support for Strategic Initiatives: Serves as the primary implementer for brand-level and product-level strategies. Coordinates with internal teams (Creative, SEO, etc.) to execute projects that align with the brand's goals.
• Reporting: Produces and maintains daily and weekly performance reports, providing timely updates to the Brand Manager on all key metrics.
• Product Launch Management: This includes developing comprehensive launch strategies, coordinating the execution of campaigns with cross-functional teams, and analyzing performance to inform future product decisions. You are responsible for ensuring all new products are introduced effectively and positioned for long-term success.

Who You Are:

• 2-4 years of e-commerce experience, with a proven track record of strong operational and analytical performance.
• Hard Skills:
• • Advanced Excel & Google Sheets proficiency for complex data analysis.
  • Excellent analytical skills and the ability to synthesize data from multiple sources.
  • Deep knowledge of PPC and Amazon performance marketing.
  • Proficiency in P&L management, demand planning, and forecasting.
• Soft Skills:
• • Empowered: The ability to take initiative and operate independently on the day-to-day.
  • Brave: Willingness to propose solutions and adjust to the fast-paced competitive landscape.
  • Global Mindset: The ability to manage and contribute to brands with an international presence.
  • Autonomy: High level of independence in decision-making and problem-solving within a defined scope.
  • Communication: Excellent communication skills to effectively coordinate with a Brand Manager and internal teams.

Selection process:

We want to get to know your technical expertise, your strategic mindset, and how you approach problem-solving. Here is what you can expect during the interview process:

Step 1: Initial Screening

A conversational interview with our Talent Acquisition/HR team. We will focus on understanding your core experience, your alignment with the role’s requirements, your aptitude for AI and emerging tech, and your overall cultural fit at Essor.

Step 2: Case Study Assessment

A practical, take-home exercise designed to give you an opportunity to showcase your strategy, technical capabilities, and problem-solving skills in a real-world scenario.

Step 3: Deep Dive & Case Review

You will meet first with the Hiring Manager, followed by the Head of Department. During these sessions, we will review your case study presentation, evaluate your blend of hard and soft skills, and discuss how you would collaborate with the wider team.

Step 4: Final Leadership Interview

A final conversation with members of our leadership team to align on high-level strategy, business impact, and long-term vision.

Digital Fluency & AI Integration

At Essor, technical fluency is a prerequisite for excellence. We look for individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.

Whether it’s deploying AI coding agents (Copilot, Antigravity) to ship faster, building agentic workflows in N8N or Dify, or querying data via SQL to drive objective decisions, you should be a practitioner of the "automated-first" mindset. While we don't expect Day 1 mastery, we do require a relentless "learn-and-apply" loop. We are committed to your growth through active mentorship and internal upskilling, expecting in return a commitment to continuous experimentation and the proactive application of AI to solve complex business problems.

Own your impact. Join us.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.