Head of Digital Push Marketing & Personalization

Contract type: Permanent, full-time (40 hours/week), start date as soon as possible

Language within the team: German

What this role is about

Your day-to-day work

• You are responsible for the strategic, operational, and technological development of our digital push products, newsletters and mobile push, as well as future channels such as WhatsApp, SMS, RCS or in-app communication
• You lead and develop your team and are accountable for a scalable operating model that enables high campaign volumes, efficient processes and excellent execution quality
• You manage a revenue-relevant portfolio and continuously develop our communication products with a focus on customer value, partner requirements, performance, and commercial success
• You drive personalization and hyper-personalization across your channels and develop intelligent audience, offer, contact and delivery logics across all relevant channels
• You establish data-driven testing, learning, and optimization processes and continuously improve KPIs such as reach, engagement, conversion, revenue contribution and customer retention
• You work closely with Data, IT, Product, Analytics, Sales, and external partners and evaluate new technologies, AI applications, and opportunities around Agentic Commerce and Marketing Automation

This role is a great fit if …

• You bring several years of solid and relevant experience in CRM, Lifecycle Marketing, Marketing Automation, Email Marketing, Mobile Push, or a comparable digital environment
• You have leadership experience and are able to successfully manage and develop teams, stakeholders, and complex projects within a matrix organization
• You own experience with data-driven marketing, performance management, and commercial responsibility for relevant campaign or product portfolios
• You bring deep expertise in (hyper-)personalization, segmentation, automation, A/B testing, and CRM KPIs and understand digital communication channels as scalable products
• You have a strong technical understanding of CRM, campaign management, or marketing automation systems and ideally possess knowledge of data models, tracking or consent management
• You combine analytical and entrepreneurial thinking, can translate strategic visions into pragmatic roadmaps, and are passionate about topics such as AI, hyper-personalization, and Agentic Commerce

Conditions & benefits

• Flexibility: 30 days of vacation with the option to purchase additional days, hybrid working (2 days home office/week), sabbatical options
• Food & drinks: Mostly free, healthy, and varied meals, fresh fruit and popcorn daily, coffee and tea included
• Health & fitness: Free access to the in-house gym, health weeks, on-site massages and physiotherapy
• Culture: Team events, social days, open “come as you are” culture, dogs welcome, strong engagement in female leadership
• Development: Individual training and development opportunities within and across teams
• Mobility: Germany ticket covered, central location with subway directly at the office, bike leasing options

Why PAYBACK?

PAYBACK is Germany’s leading loyalty program and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With more than 1,000 employees at our Munich location, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable value. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

Interested?

We look forward to receiving your application!

PAYBACK values diversity – come as you are.