Full-Time

Manager – Global Creative Strategy & Research

Updated on 9/3/2026

Deadline 9/30/26
Sony Pictures Entertainment

Sony Pictures Entertainment

5,001-10,000 employees

Motion picture and television content producer

Compensation Overview

$92.9k - $120.7k/yr

+ Annual incentive

Culver City, CA, USA

In Person

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Market Research
Quantitative Research
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

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Requirements
  • A bachelor's degree is required.
  • Approximately 5 or more years of relevant experience in market research, consumer insights, strategy, or entertainment research is required.
  • Deep expertise in quantitative and qualitative research methodologies, including advertising testing, brand positioning, audience segmentation, tracking, and focus groups, is required.
  • Demonstrated ability to independently manage complex, high-visibility projects and influence cross-functional stakeholders is required.
  • Strong strategic thinking and the ability to translate research into actionable business recommendations are required.
  • Strong presentation and executive communication skills, including experience presenting to senior leadership, are required.
  • Experience managing research vendors and project budgets is required.
  • Experience leveraging artificial intelligence-enabled tools and emerging technologies to enhance research, synthesize insights, improve efficiency, and support data-driven decision-making is required.
  • Advanced analytical capabilities and proficiency with Excel, PowerPoint, survey platforms, and Tableau are required.
  • Strong leadership, mentoring, organizational, and project management skills are required.
Responsibilities
  • Lead end-to-end quantitative and qualitative research programs across multiple high-profile global theatrical releases, serving as the primary research lead or support on assigned titles.
  • Partner with Vice Presidents and Co-Heads on the Global Creative Strategy and Research teams to shape research strategy and marketing decisions.
  • Provide strategic recommendations by synthesizing survey results, creative testing, domestic and international tracking, exits, consumer trends, social insights, and analytics into cohesive title strategies.
  • Design research methodologies, questionnaires, discussion guides, vendor briefs, and reporting frameworks while ensuring high analytical rigor and data quality.
  • Coordinate localization of creative materials for research stimulus as needed.
  • Present findings and strategic recommendations to senior marketing leadership and global stakeholders, influencing campaign direction and investment decisions.
  • Manage relationships with external research vendors, ensuring quality, timelines, budgets, and continuous process improvement.
  • Identify emerging audience, consumer, and marketplace trends and proactively recommend new research approaches and innovation opportunities.
  • Oversee weekly global tracking, box office forecasting inputs, custom studies, and executive reporting.
  • Attend and communicate findings from focus groups as needed.
  • Develop scalable reporting templates, best practices, and knowledge-sharing resources for the department.
  • Coach and mentor junior analysts and coordinate work with the Administrative Assistant, providing day-to-day guidance and supporting professional development.
  • Lead or contribute to department-wide strategic initiatives and special projects.
Desired Qualifications
  • An advanced degree is preferred.
  • Proficiency with statistical tools such as SPSS is preferred.
Sony Pictures Entertainment

Sony Pictures Entertainment

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Sony Pictures Entertainment creates, acquires, and distributes motion pictures and television programming on a global scale. It develops IP through film and TV production, owns networks, and distributes content across theatrical, home entertainment, TV licensing, and digital channels. It differs from competitors by maintaining vertical integration—from content creation to distribution and ownership of networks—and by leveraging a large, diverse IP library and worldwide studio footprint. Its goal is to maximize the value of its intellectual property by producing and distributing content across multiple platforms and exploring new technologies and services.

Company Size

5,001-10,000

Company Stage

Series A

Total Funding

$1M

Headquarters

Culver City, California

Founded

1991

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Simplify Jobs

Simplify's Take

What believers are saying

  • Spider-Man: Brand New Day opened to $927 million globally in August 2026.
  • August 26, 2026 Tubi deal adds 450 Sony titles across Australia, Canada, and Britain.
  • Sony acquired The Drifter rights on September 2, 2026, extending videogame-adaptation momentum.

What critics are saying

  • April 7, 2026 layoffs cut several hundred jobs, signaling restructuring pressure and margin strain.
  • SPE lacks a flagship general entertainment streamer, leaving bargaining power with Netflix and Tubi.
  • Franchise concentration is dangerous; one Spider-Man underperformance in 2027 would crush studio growth.

What makes Sony Pictures Entertainment unique

  • Sony owns Crunchyroll, PlayStation, and Columbia, combining IP, distribution, and consumer platforms.
  • August 31, 2026, Live TV on PS5 embedded SPE content inside PlayStation’s interface.
  • Sony’s licensing-first model keeps SPE asset-light while monetizing libraries across Netflix, Tubi, and broadcasters.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Remote Work Options

Flexible Work Hours

Professional Development Budget

Conference Attendance Budget

Wellness Program

Mental Health Support

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

-6%

1 year growth

-6%

2 year growth

0%
Inverse
Sep 3rd, 2026
2025's best sci-fi thriller game is coming to The big screen.

2025's best sci-fi thriller game is coming to The big screen. The Drifter getting a cinematic adaptation is proof that the indie gaming scene deserves the big screen treatment too. 3 hours ago It took over 20 years for Hollywood to get the formula right, but Inverse is finally in an era of consistent video game adaptations hitting the big screen. Instead of churning out films like 2007's Hitman or 2016's Assassin's Creed, films that don't appeal to the existing audience of fans or general audiences, studios have unlocked the key to massive financial successes like The Super Mario Bros. Galaxy Movie or A Minecraft Movie. And now that the sharks have gotten a taste for blood, there's no reason for them to stop. Already there are adaptations in the works for The Legend of Zelda, Gears of War, Call of Duty, God of War, and countless more - some of the most recognizable games ever made. But there are also adaptations coming based on lesser known indie games. This year's Iron Lung showed the world that films based on games other than triple A releases can also score big at the box office. And it's a lesson that Hollywood seems to have internalized, as Sony is already starting the development process for a film based on a game released last year, that has made major waves in the indie scene. On September 2, Deadline announced that Sony Pictures and Story Kitchen (the production company behind the Sonic the Hedgehog films) have both acquired the live-action feature film rights to The Drifter, a 2D pixel art point-and-click adventure made by the incredibly small development and publishing team at Powerhoof. The game is a genre-bending mystery where players inhabit the character of Mick Carter, a wandering vagrant who abandoned his wife Sarah five years earlier after being unable to cope with the impending death of their son. Mick returns to his hometown to attend his mother's funeral, and ends up caught in a complex conspiracy revolving around mysterious kidnappers, a sinister medical research company, and time travel. When the game released last July it became a sleeper hit in the indie gaming community, with particular praise aimed at its high-concept plotting and the voice acting. It even earned an Outstanding Achievement in Story nomination at the 29th D.I.C.E. Awards and won several Australian Game Developer awards, which explains the outsized attention on a small game made by four people (with Dave Lloyd himself writing, directing, producing, and designing). While Hollywood is naturally trying to bring the biggest titles in gaming to the big screen, The Drifter is an example of a game that might be smaller in scale than The Last of Us or Street Fighter. But an indie game like this still packs a remarkable narrative and emotional punch that's perfectly suited for a high-concept cinematic adaptation. Related Tags

Bleeding Cool
Sep 3rd, 2026
Sony Pictures to adapt The Drifter video game into a film.

Sony Pictures to adapt The Drifter video game into a film. Sony Pictures is teaming with Story Kitchen to adapt the video game The Drifter into a film. Published Thu, 03 Sep 2026 08:17:09 -0500 Article summary. * Sony Pictures and Story Kitchen are developing The Drifter movie, adapting the 2025 pulp thriller video game. * Deadline reports Story Kitchen's Dmitri M. Johnson will oversee, with Michael Lawrence Goldberg producing. * After securing The Drifter film rights, Sony drew interest from multiple writers and directors pitching takes. * The Drifter follows Mick Carter through murder, hi-tech soldiers, death, and a haunting second chance at life. Sony Pictures has partnered with Story Kitchen to create a new film adaptation of the 2025 pulp adventure thriller video game, The Drifter. The news came down from Deadline, which confirmed the project will be overseen by Story Kitchen's Dmitri M. Johnson, with Michael Lawrence Goldberg producing and Timothy I. Stevenson and Elena Sandoval serving as executive producers. Sony Pictures takes on a new thriller video game adaptation. According to the report, after the two companies acquired The Drifter film rights, a slew of writers and directors reached out to pitch their ideas for approaching the story. Sony is already about to release a new video game adaptation to film, with their take on the Resident Evil franchise arriving on September 18. Story Kitchen also has a number of video game adaptations in the works, including Tomb Raider projects for Prime Video and Netflix; Life is Strange for Prime Video; a new Just Cause movie in development at Universal Pictures; and a film based on the Streets of Rage franchise in development with Lionsgate. Considering the source material, there are a few directions to take this if they're going to do what many filmmakers do with video games: put their own stamp on it. Very few studios ever look at a gaming IP and stick directly to the source material. That said, The Drifter is one of those games where you don't need to do a lot of work to adapt the story for film. Bleeding Cool'll see who they peg for the writing and directing roles in the months to come. About The Drifter. Mick Carter's been drifting a while now, moving from job to job, never staying in one place long. Jumping a box-car to his old hometown, he witnesses a violent murder, is pursued by hi-tech soldiers, thrown in a reservoir, and drowned. And that's just the start of Mick's problems. His consciousness ripped away, thrust back into his own body seconds before his death... Framed for the killing he witnessed, tormented by his own past, and haunted by the feeling that something followed him back from the other side... Follow Mick as he's sucked headfirst into a lunatic web of shadowy corporations, murder, and the thousand-year obsession of a madman.

Dark Futures Pty. Limited
Sep 3rd, 2026
Sony to adapt "the drifter" Game to film.

Sony to adapt "the drifter" Game to film. Wednesday, September 2nd 2026 6:33 pm Sony Pictures and Story Kitchen have announced plans for a live-action feature film adaptation of the pixel art point-and-click indie video game "The Drifter". Story Kitchen's Dmitri M. Johnson and Michael Lawrence Goldberg will be producing with Timothy I. Stevenson and Elena Sandoval executive producing the project. Developed by Australian independent game studio Powerhoof, the pulpy adventure game which follows a nomadic drifter who witnesses a brutal murder. He's drowned by a group of high-tech soldiers only to then awaken. He soon finds himself fighting for survival and unravelling a dark conspiracy involving shadowy corporations and a madman's obsession. According to Deadline, top writers and directors are already reaching out to sell their pitch for the title which won Game of the Year at the 2025 Australian Game Developer Awards. Story Kitchen has multiple game-to-screen adaptations coming including film takes on "Streets of Rage" and "Just Cause" along with TV takes on "Tomb Raider" and "Life is Strange".

PR Newswire
Sep 2nd, 2026
Spider-Man: Brand New Day becomes CJ 4DPLEX's highest-grossing film with $104M in 33 days

Sony Pictures' Spider-Man: Brand New Day has become the highest-grossing film of all time across CJ 4DPLEX's SCREENX and 4DX formats, generating more than $104 million in combined global box office. The film set the record in just 33 days, surpassing Avatar: The Way of Water's previous record of $103 million accumulated over 228 days. Since its global release, the film has drawn more than 6.7 million admissions across 1,200 screens worldwide, achieving a record 40% average occupancy rate. Spider-Man: Brand New Day marked the debut of CJ 4DPLEX's "Shot for SCREENX" initiative, the first time the company collaborated with filmmakers from on-set production through theatrical exhibition.

SuperHeroHype
Sep 1st, 2026
28 Days Later 4K release cuts one of the movie's scariest scenes.

28 Days Later 4K release cuts one of the movie's scariest scenes. September 1, 2026 The all-new 28 Days Later 4K Ultra HD Steelbook edition is now out. It appears that the new release is missing one of the film's heart-pounding moments. Sony Pictures Home Entertainment released this limited edition of the 2002 horror film on September 1, 2026. A fan @hxll_mxtt spotted the change and shared a clip comparing the two versions on X. "Bizarrely, the new 28 Days Later 4K release is missing one of the most terrifying shots of the movie," they wrote. "The infected hitting the back of the taxi during the tunnel chase and the close-up of the eyes. Instead, it's a quick cut to the next shot." The excluded shot comes midway through the film during the dark tunnel sequence. Jim, Selena, Frank, and Hannah stop when their car tires burst. A horde of fast-moving, bloodthirsty infected soon closes in on them. In the original movie, an infected monster slams into the back of the cab. The scene then cuts to a terrifying close-up of its blood-red, furious eyes. The new edition appears to skip that sequence. Online reaction has not been positive, with one fan @Ft13thB asking, "Why would they not show that part?" which is considered one of the scariest shots. Another @MattMurdcock67 wrote, "I wanna support physical media but getting mediocre re-releases that mess with the original film is not what I want." What to know about Danny Boyle's 28 Days Later. Danny Boyle-directed 28 Days Later is a British post-apocalyptic horror film, written by Academy Award winner Alex Garland. The R-rated film follows Jim (Cillian Murphy), a bicycle courier who wakes up from a coma to find London deserted after a deadly virus outbreak destroys society. Joined by other survivors played by Naomie Harris, Brendan Gleeson, and Megan Burns, they seek refuge from the infected. Other supporting roles include Christopher Eccleston, Noah Huntley, Stuart McQuarrie, Ricci Harnett, and Leo Bill. The 112-minute movie was released in US theaters on June 27, 2003, and became a huge hit. The film grossed $82 million. Its success led to various sequels, including 28 Weeks Later, 28 Years Later, and 28 Years Later: The Bone Temple. Sony confirmed that a third 28 Years Later film is in development, with Danny Boyle directing and Alex Garland writing. Fans can catch the new SteelBook edition on Amazon. Originally reported by Manoj Chekkilla on ComingSoon. Evolve Media is a publisher of leading enthusiast destinations.