Lead Consumer Marketing Specialist

Summary:

​​This role will support the RepairPal function of our business. Established in 2007, RepairPal is the definitive source for trusted consumer information on auto repair and service, connecting consumers with certified trustworthy mechanics throughout the United States. RepairPal’s commitment to quality, unbiased information and integrity brings unprecedented transparency to the auto repair industry, ensures that consumers get quality work done at fair prices, and rewards the auto repair shops that are doing excellent work for their customers. In 2024, RepairPal was acquired by Yelp.

RepairPal’s strategic, hands-on Lead Consumer Marketing Specialist will own and execute all B2C omni-channel content marketing initiatives and campaigns throughout the entire customer journey (social media, email, SMS, search), producing creative engagement and conversion efforts on RepairPal, Yelp, and other platforms. This individual will support both external and internal marketing efforts in order to drive engagement, conversions, and retention.

This is a full-time remote role based in the United States. There may be travel required up to 30% of the time to attend partner meetings, industry events, and trade shows.

What you'll do:

• Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy in order to drive consumer engagement, shop traffic, and business KPIs.
• Collaborate with internal and external partner teams, including Product, to develop co-branded, consumer-facing marketing materials and ensure alignment with broad business objectives.
• Develop, maintain, and distribute turnkey marketing assets and toolkits (emails, social posts, flyers, ads, landing pages, signage, guides) for use by partners and RepairPal Certified shops to attract, retain, and engage customers.
• Write and publish consumer-facing content across channels (blog, email, print, social, web) to drive traffic, build brand trust, and educate car owners on auto repair and maintenance.
• Build, manage, and optimize data-driven email campaigns in HubSpot, leveraging CRM tools, segmentation, automation, A/B testing, and performance reporting.
• Monitor and report on the effectiveness of consumer marketing campaigns, using data to refine strategies and improve results across all channels.
• Stay current on marketing trends, automotive industry developments, and the competitive landscape to keep campaigns innovative and relevant.

What it takes to succeed:

• Execute all responsibilities with the highest level of integrity.
• 4+ years of experience in digital marketing, with a focus on consumer-facing campaigns, performance measurement, and consistent, deadline-driven execution; SaaS background preferred.
• Demonstrated ability to develop effective B2C marketing strategies and create compelling, consumer-focused content that drives engagement and achieves business goals.
• Exceptional writing, storytelling, and communication skills, with experience producing brand-aligned content across channels and adapting tone and style for different audiences.
• Basic visual design skills, with the ability to create visually engaging marketing assets that align with brand guidelines.
• Proficient in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting; strong computer skills including Google Suite, Salesforce, and related marketing tools.
• Strong understanding of marketing best practices, including email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content.
• Creative and solutions-oriented, with the ability to balance big-picture strategy and practical execution, collaborate with stakeholders, and adapt based on feedback and new opportunities.
• Highly organized, detail-oriented, and able to manage multiple projects independently in a remote work environment, ensuring high-quality, error-free deliverables.
• Background in or enthusiasm for the automotive industry and automotive technology is a plus.

Please include a portfolio showcasing professionally executed marketing materials that features published work for real brands with measurable audience engagement and business impact.

What you'll get:

• Effective your first day: Full medical, vision, and dental 
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $100,000- $130,000 annually. You may also be offered benefits.

Closing:

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”  We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.  Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.   We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).  Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.  We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 415-969-8488.  Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice Notice to Washington Applicants - Washington State Fair Chance Act #LI-Remote