Sales District Leader Designate

Overview

We Are PepsiCo 

PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.

Guiding Vision and Regional Impact 

PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.

 Empowering Our People and Communities 

Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all. 

Diversity and Inclusion Commitment

PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.

Responsibilities

• Implement a territory S&D plan and drive team’s execution to achieve the company objectives by delivering volume targets. 
• Set retail customer targets and distribution plan along with achieving their targets by category & SKU on monthly basis, while ensuring delivering all incentives such as loyalty programs, discounts, coupons. 

KPIs:

• Review regularly the trade coverage plan by analyzing the market universe based on continuous refreshed data in order to ensure updated coverage status.
•  Ensure all required visits and outlet coverage is maximized as per month plan in an effective and efficient manner. 
• Manage the distribution of company brands through enhancing accounts relationships within the territory in order to ensure that availability is maximized in line with the needs of the market by outlet type. 

Coaching:

• Develop efficient and effective S&D team through on-the-job coaching & feedback and off-the-job training as per WEC (Winning Every Customer) guidelines so that representation in the trade is superior to competition, ensuring achieving sales targets.
•  Ensure the quality of the EDGE execution standards & steps of the call implementation for retail customers and ensure product range availability in accordance with the company's market share.

• Assist in the coaching, mentoring and implementation of the Health & Safety programs in the field.

Others:

• Help salesmen to manage the market demand to ensure optimal stock available to meet demand and maximize freshness of product.
•  Explore new opportunities in the market by increasing the number of non-active retail customers and activating zero-sales customers.
• Owe credit management process in term of utilization, circulation and collection.

Added:

• Ensure Territory productivity, distribution and discipline KPIs are achieved & tracked as per WEC: Integrated tracking guidelines (GTM dashboard)

Measures:

• DC/Unit volume (DSD/ISD/Pre Sell) volume, revenue and channel CTS target as per AOP.
• Market share and distribution KPIs objectives (cooler penetration, SKU distribution, routes efficiencies, Hand Held and automation KPIs).
• Performance on S&D productivity initiatives, and CTS. 
• Route KPIs, successful calls, completed calls, success rate, drop size, etc.
• GTM KPIs reporting and execution score cards including D&A and revenue management KPIs tracking.

Qualifications

• Bachelor’s Degree in any relevant discipline.
• 1 - 4 years of sales experience in FMCGs, preferably in sales field role.
• Good English language is required.
• Private Driving License is a must.