Senior Marketer

About Us

Newton Research is a fast-growing software start-up founded by repeat entrepreneurs and well-funded by blue chip venture capital firms. We are working with cutting edge technology including LLMs and generative AI. We build products that leverage AI agents to handle complex marketing analytics workflows for our customers and partners. Our clients span the world’s largest advertising agencies, well-known technology companies, and household brands. 

About the Role

We're seeking an experienced, hands-on Senior Marketer with strong B2B experience to both develop and personally execute innovative marketing strategies that drive business growth for our AI-powered marketing analytics platform. This is a role for someone who thrives on being both the strategist and the doer. You’re our first marketing hire: you'll lead key marketing initiatives, collaborate across departments, create compelling content yourself, and directly implement campaigns that shape our brand's market presence in the rapidly evolving AI and analytics space. You will represent the company at trade shows, speaking on panels, talking with the press and gathering requirements from customers. As a company developing tools which leverage AI, we also lean heavily on using AI ourselves. You'll be expected to not only understand but actively use the latest AI tools to accomplish our business goals efficiently.

Key Responsibilities

• Develop and personally execute comprehensive marketing strategies to position Newton Research as a leader in AI-powered marketing analytics
• Create compelling messaging and content that effectively communicates our value proposition to brands, agencies, publishers, and platforms
• Quickly learn, master and leverage the latest AI marketing tools to enhance productivity and campaign effectiveness
• Directly implement and manage campaigns across digital channels – from initial concept to execution and measurement
• Produce thought leadership content highlighting the benefits of our AI agents for marketing analytics
• Analyze market trends and apply insights to hands-on marketing initiatives
• Collaborate closely with product, sales, and technical teams to align marketing with product capabilities
• Personally create case studies and success stories demonstrating how customers achieve 10x efficiency gains
• Manage marketing budget and allocate resources effectively
• Generate and present marketing performance reports to leadership
• Directly contribute to scaling our marketing efforts as we grow from Series A to next funding rounds

Qualifications

• 5+ years of hands-on marketing experience, with at least 2 years in a senior role
• Experience both strategizing and personally executing B2B SaaS marketing initiatives, preferably in AI, analytics, or marketing technology
• Proven track record of developing and implementing successful marketing campaigns for technical products
• Strong analytical skills and experience with marketing metrics and KPIs
• Ability to translate complex technical capabilities into clear value propositions
• Experience marketing to senior decision-makers in marketing, analytics, and data roles
• Excellent project management and cross-functional collaboration abilities
• Deep understanding of digital marketing channels and best practices
• Creative thinking and problem-solving aptitude with a roll-up-your-sleeves mentality
• Bachelor's degree in Marketing, Business, Communications, or related field
• Hands-on experience with marketing automation tools and CRM systems

Preferred Skills

• Experience in media, advertising, marketing, analytics or marketing technology sectors
• Knowledge of the marketing and media analytics landscape and key industry challenges
• Experience marketing to brands, agencies, publishers, or ad platforms
• Understanding of AI and machine learning concepts as they apply to marketing
• Experience with hands-on growth marketing for early-stage startups
• Personal content creation skills, particularly for thought leadership pieces
• Experience working in lean teams where you own both strategy and execution
• Experience with successful product launches
• Startup experience and comfort with fast-paced environments
• Self-starter mentality with ability to work autonomously

Benefits

• Competitive salary
• Employee Stock Options
• Comprehensive health, dental, and vision insurance
• Retirement plan with company match
• Flexible work arrangements
• Office located in Needham, MA
• Opportunity to work with cutting-edge AI technology
• Collaborative and innovative work environment
• Ground-floor opportunity at a well-funded, fast-growing startup
• Work with experienced founders who have built successful analytics companies

Newton Research is an equal opportunity employer committed to building a diverse and inclusive workforce. Our company was founded in 2023 and to date has secured over $14M in funding to revolutionize how businesses leverage AI for marketing analytics.