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Full-Time

Business Development Representative

Posted on 5/28/2024

Wistia

Wistia

51-200 employees

Video marketing platform for businesses

Data & Analytics
Consumer Software
Entertainment

Entry

Cambridge, MA, USA

Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US.

Category
Business Development
Business & Strategy
Required Skills
Sales
Requirements
  • 6+ months of experience with proven success in a prior BDR role
  • Preferred but not required: Outbound Experience
Responsibilities
  • Identify business opportunities through qualification of inbound and outbound leads
  • Research, email, and call prospects and/or customers using SFDC database and third-party tools such as Outreach
  • Personalize value-based outreach to understand prospect or customer pain points and provide recommendations
  • Expectation to go above and beyond daily call and email metrics to hit quota
  • Partner and strategize directly with Account Executives
  • Generate new pipeline by inspiring prospects and/or customers to take the next step in the sales process
  • Schedule product demonstrations with members of the account executive team
  • Qualify prospects based on the sales process and book meetings with appropriate Sales Consultants
  • Receive career development enablement to prep for a closing sales role

Wistia offers a video marketing platform that helps businesses create, host, and analyze their video content. It operates on a subscription model, providing features like customizable video players, detailed analytics, and integrations with other marketing tools. Wistia differentiates itself by focusing on building brand affinity through engaging video content, and it is trusted by over 425,000 marketers worldwide. The company's goal is to empower businesses to effectively leverage video to enhance engagement and drive growth.

Company Stage

Seed

Total Funding

$19.6M

Headquarters

Somerville, Massachusetts

Founded

2006

Growth & Insights
Headcount

6 month growth

3%

1 year growth

5%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Wistia's platform is trusted by over 425,000 marketers worldwide, indicating strong market penetration and reliability.
  • The company's annual 'State of Video' report provides valuable insights and positions Wistia as a thought leader in video marketing.
  • Strategic partnerships, such as with Shop Circle and Orderyourvideo, enhance Wistia's ecosystem and expand its reach.

What critics are saying

  • The rise of AI technologies like Microsoft's VASA could disrupt traditional video marketing methods, posing a threat to Wistia's core offerings.
  • The competitive landscape in video marketing and hosting is intense, with major players like YouTube and Vimeo potentially overshadowing Wistia.

What makes Wistia unique

  • Wistia's focus on video marketing specifically for businesses sets it apart from broader video hosting platforms like YouTube or Vimeo.
  • Their comprehensive suite of tools, including customizable video players and detailed analytics, offers a more tailored solution for marketers compared to generic video platforms.
  • Wistia's emphasis on brand affinity and customer loyalty through high-quality video content is a unique selling point in the digital marketing space.

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Benefits

Competitive salary + profit sharing

Flexible, unlimited vacation policy

Healthy (and non-healthy!) snacks and beverages

401(k), plus a company contribution

Fully paid health + dental insurance

Life + long term disability insurance

16 weeks paid parental leave

Transportation subsidies for your preferred mode

Personal budget for professional development

Lenny the Office Dog

INACTIVE