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Genesys

Cloud-based contact center software platform

Director of Customer Success Content

Product MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Significant experience in B2B product marketing, services marketing, go-to-market marketing, or a closely related discipline within enterprise technology, SaaS, or a similarly complex B2B environment.
  • Demonstrated success developing go-to-market strategies for complex offerings, including positioning, messaging, value propositions, content planning, launches, and Sales enablement.
  • Strong understanding of marketing expertise-led offerings where customer value is driven by services, business outcomes, technology expertise, and strategic guidance rather than a standalone software product.
  • Exceptional hands-on content development experience across web copy, Sales enablement, executive presentations, analyst materials, campaign content, and branded presentations.
  • Demonstrated ability to translate complex technology, AI, services, and business concepts into clear narratives for executive, analyst, Sales, and customer audiences.
  • Proven experience working directly with senior executives and subject matter experts, with the judgment and confidence to develop, communicate, and defend a strong positioning and messaging point of view.
  • Strong commercial orientation and understanding of how go-to-market content supports customer engagement, adoption, pipeline, Sales conversations, and customer growth.
  • Strong cross-functional relationship-building, interviewing, and program management capabilities, with experience managing multiple high-priority initiatives and stakeholders simultaneously.

Responsibilities

  • Own the end-to-end go-to-market content and marketing strategy for priority Customer Success, Professional Services, and services-led innovation offerings, creating clear market differentiation and customer value.
  • Develop positioning, messaging, value propositions, and go-to-market plans that connect Genesys expertise, services, technology, and AI capabilities to tangible customer and business outcomes.
  • Drive the launch and adoption of priority offerings by defining the right mix of web content, presentations, Sales enablement, campaign assets, executive messaging, and supporting proof points.
  • Lead the creation and ongoing optimization of Customer Success and Professional Services web content and offering catalogs, making complex capabilities easier for customers and prospects to understand and evaluate.
  • Create high-impact content across web copy, blogs, executive communications, Sales enablement, presentations, video scripts, field materials, analyst content, and other go-to-market formats.
  • Equip Sales and Customer Success teams with compelling pitch decks, messaging, proof points, and enablement that strengthen customer conversations and clearly demonstrate the value of Genesys expertise and services.
  • Partner with senior executives, subject matter experts, Marketing, Sales, Customer Success, and Professional Services to turn fragmented or technical input into differentiated narratives while bringing an independent strategic point of view.
  • Shape executive and analyst storytelling by developing high-stakes presentations, keynote content, analyst submissions, and Gartner-related materials that communicate Genesys strategy and services value with clarity and credibility.
  • Advance Orchestrators marketing by connecting member expertise, Innovation Awards, community initiatives, and customer perspectives to broader Customer Success and marketing priorities.
  • Strengthen go-to-market narratives with relevant customer evidence by identifying, capturing, and extending proof points across Sales enablement, web content, presentations, campaigns, and executive materials.
  • Measure content engagement, utilization, amplification, and contribution to priority Sales and marketing programs, using performance data and field feedback to improve messaging and investment decisions.

Desired Qualifications

  • Experience marketing Customer Success, Professional Services, consulting, technology services, or other expertise-led offerings.
  • Experience developing go-to-market strategies and content for AI, cloud, automation, or other evolving enterprise technology capabilities.
  • Experience supporting analyst relations content and presentations, including Gartner-related submissions or engagements.
  • Experience developing executive-level presentations, keynote narratives, and high-visibility customer or market-facing communications.
  • Experience using customer evidence and outcome-based proof points to strengthen positioning, Sales enablement, and go-to-market programs.
  • Background operating successfully in a highly cross-functional environment that requires both strategic ownership and hands-on execution.

About the Company

Genesys

Cloud-based contact center software platform

Genesys provides customer experience and contact center software. Its core product, Genesys Cloud CX, is a cloud-native platform for handling customer interactions across voice, messaging, email, chat, and social channels, with built-in AI for self-service, agent assistance, and journey orchestration. It also offers Genesys Cloud EX for workforce engagement and Multicloud CX and PureConnect for private cloud or on‑premises deployments, plus a marketplace called AppFoundry with hundreds of integrations. The company aims to help organizations deliver consistent, efficient customer experiences by routing interactions intelligently, automating self-service, and supporting agents across omnichannel channels at scale.

Company size
5,001-10,000
Company stage
Debt Financing
Total funding
$2.6B
Headquarters
Menlo Park, CA
Founded
2000

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