Data Activation Coordinator - Applied Data Science & Machine Learning

Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row 

• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work 

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year 

• Extended long weekends throughout the year with an additional day off each long weekend

• Wellness & Tech benefits to support what’s most important to you 

• Birthday leave

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

• Local and Global Mobility within the Publicis Groupe network

Overview

Job Title:

Data Activation Coordinator

Division:

Data and Product

Reports to:

Data Group Director

If you tick one of these boxes, then we could have the role for you!

You’re a successful graduate of a college or university marketing program looking to focus your career in data and audience strategy using best‑in‑class digital platforms and tools.

You’re a numbers‑driven and technically competent individual, ready to hone your skills and make your move into the high‑demand area of data‑driven media activation.

You are a generalist media practitioner with a knack for numbers, capable of learning technical concepts and passionate about what this role has to offer.

This exciting role will give you breadth of experience across the data activation and digital analytics landscape. In this role you will be responsible for applying audience strategies to paid media campaigns, transforming performance data into actionable insights that inform targeting, optimisation, and commercial outcomes. This includes measuring and analysing activated audiences, supporting paid media optimisation, and managing financial processes related to audience activation and billing.

Responsibilities

You will be responsible for key tasks across two main areas:

Data & Audience Strategy

• Work with planning teams to turn campaigns into targetable audiences using best-in-class platforms
• Apply audience strategies to paid media campaigns across platforms
• Support activation of first‑, second‑, and third‑party audiences in alignment with campaign objectives
• Translate audience performance insights into optimisation recommendations for planning and activation teams
• Ensure audience strategies are effectively implemented and measured across paid media executions
• Report on outcomes to ensure audience strategies meet and exceed client objectives and goals

Finance Process & Invoicing Support

• Support financial processes related to audience activation within paid media campaigns
• Track activated audience volumes, usage, and delivery to ensure accurate billing inputs
• Assist with preparation, validation, and reconciliation of invoices related to activated audiences
• Partner with finance, operations, and activation teams to ensure alignment between audience delivery, campaign performance, and invoicing
• Investigate and resolve discrepancies related to audience activation costs or billing
• Maintain clear documentation and reporting to support financial accuracy and audit requirements

Qualifications

Experience: Essential

• Graduate of a university or college‑level media, marketing, advertising, or related program
• Strong numerical and analytical skills with an interest in data‑driven media activation
• Ability to interpret campaign and audience performance data and translate it into action
• Effective written and verbal communication skills
• Ability to cope under pressure and deliver to tight deadlines autonomously

Experience: Nice‑to‑Haves

• Experience with or knowledge of paid media platforms, ad servers, or audience activation tools
• Familiarity with ad operations and ad‑tech platforms
• Exposure to audience data, segmentation, or targeting strategies
• Exposure to financial reconciliation, invoicing, or operational processes within media environments

Key Performance Indicators

• Accuracy of audience performance and financial reporting
• Effective application of audience strategies to paid media campaigns
• Improved efficiency in reporting and invoicing processes
• Quality and actionability of insights and optimisation recommendations
• Improved paid media and audience activation performance

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary 

Transparency matters to us. The salary for this position is $40k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.  

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom  is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom  however, only those candidates selected for an interview will be contacted.