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Deloitte

Audits companies and advises on tax and technology

Associate Director - Tax Marketing

Marketing Generalist & ManagementPosted on Nov 10
Full-timeAtlanta, GA, USA

About the Job

Requirements

  • At least 12 years of experience in marketing, focused on business-to-business strategic marketing and event or sponsorship marketing.
  • A bachelor's degree in marketing or a related discipline.
  • Demonstrated experience leading large-scale client events, hospitality, or experiential programs from strategy through execution and measurement.
  • Experience with event property reviews and approvals, and negotiating and managing sponsorship or event partner agreements.
  • Experience managing event budgets, agencies, and vendors.
  • Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm.
  • Strong digital and marketing technology fluency, including Microsoft Office, generative AI and automation tools, CRM and marketing automation platforms, event technologies, and data and analytics solutions, with demonstrated ability to apply technology to improve marketing effectiveness and efficiency.
  • Ability to plan and manage budgets to ensure proper prioritization and utilization of resources.
  • Ability to manage and prioritize multiple complex workstreams and fixed deadlines in a fast-paced, ambiguous environment.
  • Strong relationship-building skills with internal stakeholders, agencies, and external partners.
  • Ability to lead junior team members, provide guidance and feedback, coach others on their career development aspirations, and help coachees expand their networks and broaden their understanding of the firm.
  • Ability to interact with all levels of management, including senior partners and C-suite clients.
  • Ability to travel 0-25%, on average, based on the work and clients and industries/sectors served.

Responsibilities

  • Develop the marketing strategy for Tax’s client event portfolio, including proprietary events, hosted experiences, thought leadership forums, and third-party conferences and sponsorships, and drive prioritization against business goals.
  • Own the overarching messaging framework for Tax events, developing positioning, audience strategy, and ROI approach that tie each event to key business issues and client needs.
  • Lead market analysis across the event landscape, including competitive analysis, trends, and white space, and make recommendations to business stakeholders on where Tax should show up and how.
  • Own the integrated channel strategy that surrounds events before, during, and after events to drive pipeline and growth for the business.
  • Oversee the development and execution of event, hospitality, and client experience plans, ensuring exceptional standards and alignment with Tax’s business and client relationship goals.
  • Review and approve activation plans, including creative, copy, and onsite assets, ensuring consistent messaging across all channels.
  • Partner with Tax leadership as a strategic advisor, shaping client engagement, market opportunities, audience strategy, event content, and speakers to align offerings to key business issues and client needs.
  • Collaborate with Public Relations to build a media strategy for events that amplifies Tax leadership with trade and tier-one outlets, using conferences to develop content for future use.
  • Manage overall event portfolio operations, including planning, activity prioritization, vendor and agency management, and budgeting.
  • Partner with Risk, Legal, and Independence teams to ensure events and activations meet firm and regulatory requirements.
  • Implement and optimize workflows and tracking systems that support team collaboration, creative approvals, and asset management, with clear status on priorities, deadlines, and deliverables.
  • Oversee work with internal and external agency partners and media teams to develop and measure integrated paid, owned, earned, and property marketing plans.
  • Develop and deliver regular reporting on attendance, engagement, pipeline impact, success stories, and ROI to Tax leadership, business leadership, and marketing excellence leadership.
  • Drive adoption of AI, automation, data, and emerging marketing technologies to improve audience targeting, personalization, content development, event operations, measurement, and team productivity.
  • Collaborate with marketers aligned to offerings, sectors, and geographies to integrate content and event strategies and deliver One Deloitte to clients.
  • Align with campaign marketers on the on-time, on-budget delivery of events and event-driven campaigns.
  • Lead and mentor team members, providing guidance and feedback to support their growth, and coach others on their career development aspirations.
  • Represent the team at key firmwide meetings, planning sessions, and external partner meetings.

Desired Qualifications

  • Experience marketing tax, legal, financial, or other professional services to senior-level B2B audiences.
  • Experience with B2B sponsorships.
  • Understanding of Agile methodology and experience in Workfront.
  • Experience with event technology and measurement tools, including registration, CRM integration, and attendee analytics.

About the Company

Deloitte

Audits companies and advises on tax and technology

Deloitte audits companies and advises businesses and governments on tax, technology, and risk, and it is one of the Big Four, the world's four largest accounting firms. In 1849 its founder became the first independent auditor of a public company, Britain's Great Western Railway. Its auditors check companies' financial reports for errors and fraud before investors rely on them, while its consultants design strategy, install business software, and defend clients against cyberattacks. Clients pay fees for each audit or project, and each country's Deloitte firm is a separate business owned by its local partners. Deloitte was founded in London in 1845 and is based in New York.

Company size
10,001+
Company stage
Late Stage VC
Total funding
$17.1M
Headquarters
New York, NY
Founded
1845

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