United Tech

Designs global mobile and web apps

Senior User Acquisition Manager - TikTok/Meta/Snapchat

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeKyiv, UkraineNo salary listed

About the Job

Requirements

At least 3 years of experience in performance marketing for mobile apps; experience with video streaming, live, or social apps is a plus.
Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch through scaling.
Experience managing budgets above $300,000 per month across social channels.
Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok, Meta, and Snapchat.
Knowledge of unit economics, cohort analysis, and performance metrics including cost per acquisition, return on ad spend, lifetime value, and retention.
Experience working with mobile measurement partners and attribution, including AppsFlyer or Adjust, and understanding attribution logic.
Experience using business intelligence tools, including Tableau and AppsFlyer, for data-driven analysis and decision-making.
Upper-intermediate (B2) or higher English proficiency.

Responsibilities

Build and own the acquisition direction for a live-streaming product, taking responsibility for TikTok, Meta, and Snapchat and scaling spend two to three times within three to six months while maintaining cost per acquisition and return on ad spend targets.
Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing through scaling.
Scale the social acquisition direction within defined spend, cost per acquisition, and return on investment or return on ad spend key performance indicators.
Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance.
Build A/B test structures, scaling rules, and campaign criteria, and monitor cost per acquisition and return on investment daily.
Work with Creative and Product Marketing teams to generate and validate hypotheses tailored to each channel.
Analyze and optimize campaigns using AppsFlyer and Tableau, identifying growth opportunities and risks.
Collaborate directly with TikTok, Meta, and Snapchat network partners on feature testing, betas, and moderation-related communications.

Desired Qualifications

Experience with alternative advertising networks.
Experience automating campaign launches, testing, and reporting across networks using artificial intelligence tools.
Understanding of marketing funnels and performance creative testing principles.
Experience with app store optimization and influencer marketing as additional channels.
Experience with video streaming, live, or social apps.

We are looking for a Senior User Acquisition Manager (TikTok/Meta/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams.

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will

Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

It's all about you

3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
Experience managing budgets above $300K per month across Social channels
Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
Upper-Intermediate (B2) or higher English proficiency

Would be a plus

Experience with alternative ad networks
Experience automating campaign launches, testing, and reporting across networks with AI tools
Understanding of marketing funnels and performance creative testing principles
Experience with ASO and influencer marketing as additional channels

What we offer

Care and support:

20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

100% medical insurance coverage

Sports and equipment reimbursement

Team building events, corporate gifts, and stylish merch

Financial and legal support

Maternity Recovery Support Allowance

Position retention and support for those who join the Armed Forces of Ukraine

Participation in social initiatives supporting Ukraine

Comfortable working environment:

Work from our Kyiv hub or remotely with a flexible schedule

Modern equipment or depreciation of your own tools

Investment in your future:

Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

70% of our heads and leads have grown into their roles here – so can you!

Performance-oriented reviews and Individual Development Plans (IDPs)

Reimbursement for professional courses and English classes

Corporate library, book club, and knowledge-sharing events

Hiring process

Intro call

Technical interview

Interview with Direct Manager/Head

Bar-raising

Reference check

Offer

About the Company

United Tech

Designs global mobile and web apps

United Tech builds and maintains multiple mobile and web apps for a social networking audience. The company designs and ships six products that connect people, with features that lead to millions of users and tens of millions of matches each month, across the USA, Canada, Latin America, Europe, and the Middle East. Its apps work by letting users sign in, interact, and discover and connect with others through messaging, profiles, and matching mechanisms, all delivered through mobile and web interfaces. What sets United Tech apart is its large, globally distributed team (250+ specialists across 13 countries and 3 continents) and its remote-first operations, enabling fast growth and consistent product improvement. The company aims to shape the future of the social networking industry by expanding its user base, improving the user experience, and reaching top market positions with scalable, user-centered mobile and web apps.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Kyiv, Ukraine
Founded: 2016

Recently Posted Jobs

Explore more opportunities at United Tech

See more jobs