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TEGNA

Local news broadcaster with multiple stations

Senior CRM Data and AI Engineer

AI Application Engineering +1Confirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of hands-on CRM development and administration, with deep knowledge of at least one major CRM platform, such as Salesforce or Microsoft Dynamics 365, including its data model and business processes.
  • Experience managing CRM data migrations, including migrations into a customer data platform, with data analysis and data mastering.
  • Hands-on CRM user interface development experience, including custom components, scripting, and workflow automation.
  • Strong SQL skills and experience working with large, complex datasets, ideally in Snowflake.
  • Experience integrating AI solutions with CRM systems and web applications.
  • Practical prompt engineering experience with large language models.
  • Experience with agentic frameworks such as AutoGen, CrewAI, or similar.
  • Working knowledge of MLOps best practices.
  • Experience implementing data governance best practices.
  • Ability to explain technical ideas to technical and business audiences.
  • Background in sales, media, marketing analytics, or enterprise data platforms.

Responsibilities

  • Act as the CRM platform subject-matter expert for the sales AI and data team, explaining data models, entities, and business processes and translating requirements into technical solutions.
  • Analyze, map, and implement CRM data migration into a customer data platform, including data analysis, identity resolution, mapping, and data mastering.
  • Build CRM user interfaces, custom components, and workflow automation to deliver data and AI insights to end users.
  • Connect AI models, agents, and services to the CRM and internal web applications through APIs, platform events, and middleware.
  • Design, test, and refine prompts and build multi-agent workflows using frameworks such as AutoGen, CrewAI, or similar.
  • Write complex SQL for data profiling, validation, reconciliation, and analytics across CRM and enterprise data sources.
  • Apply MLOps practices for deployment, versioning, monitoring, and evaluation so AI features remain reliable in production.
  • Implement data governance standards, including data quality, lineage, access controls, and privacy compliance.

Desired Qualifications

  • Relevant CRM, data, or AI platform certifications.
  • Experience with AI features built into CRM platforms.
  • Familiarity with other cloud data platforms such as Databricks, AWS, or Azure.

About the Company

TEGNA

Local news broadcaster with multiple stations

TEGNA provides local news and advertising services. It operates 64 TV stations across 51 U.S. markets and distributes content via web, mobile apps, streaming, and traditional TV. Each station offers live and on-demand news, weather, and sports through Roku and Amazon Fire TV apps. TEGNA produces trusted news content and civic stories, while supporting local businesses with advertising solutions across television, digital, and OTT through Premion. The company differentiates itself by owning top network affiliates in major markets, operating multicast networks (True Crime Network, Twist, Quest), and offering cross-platform local news and targeted advertising to reach local audiences. Its goal is to help communities thrive by delivering truthful reporting and providing sustainable, community-focused media services.

Company size
1,001-5,000
Company stage
IPO
Headquarters
McLean, VA
Founded
2017

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