Vice President Performance Creative

About the Role

This role leads our team of 35 Performance Creative experts - production, design, animation and creative strategy. This team has earned a number of high profile award wins from The Drum, Digiday, and Meta for their work. Reporting to the EVP of Media, you’ll evolve the creative impact for our largest, fastest-growing, and most innovative clients. You will be accountable for creative excellence, executive client relationships, full-funnel creative leadership, and for advancing Monks’ reputation as a pioneer in performance-driven content and storytelling.

Our ideal candidate is passionate about harnessing data and insights to power creativity at scale, mobilizing cross-disciplinary teams and next-gen tooling to elevate the effectiveness and efficiency of every asset and campaign. You thrive in driving creative culture, team scaling, and executional excellence at the intersection of media, data, and content.

Creative & Strategic Leadership

• Lead the vision and strategy for the Performance Creative unit of our Media team, innovating on full-funnel, insight-driven creative assets that deliver measurable results.
• Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms.
• Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes.
• Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations.
• Drive adoption of cutting-edge technologies and AI tools to optimize creative operations and output.
• Partner with brand and growth teams to develop foundational stories, rapid tests, and breakthrough campaigns across channels.
• Provide a point of view on leading topics such as UGC, creative automation, global content production, and scaling impact for growth brands.
• Stay ahead of digital, media, and content trends, ensuring Monks’ creative output sets the industry standard.
• Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth.
• Serve as Executive Sponsor for some of our largest performance-driven client accounts, providing strategic creative direction at the highest levels.

Internal Agency Operations

• Oversee staffing, structure, and scalable processes for a rapidly growing creative team, fostering a collaborative, innovative, and inclusive culture.
• Own creative P&L, revenue, and client retention responsibilities for performance creative accounts.
• Create and evolve frameworks and playbooks to standardize creative production, QA, and measurement, maximizing efficiency and creative impact.

Commercial Strategy

• Own the productization, delivery, and pricing strategy for Performance Creative and related services.
• Define the positioning and go-to-market messaging for Performance Creative.
• Participate in new business discovery, pitching, and scoping for Performance Creative engagements.
• Develop, adopt, and integrate new creative technologies, solutions, and platforms into the Monks offering.
• Promote Performance Creative within the context of Monks’ larger go-to-market strategy on stage, in the press, and on social media, generating net new interest in services.

About You

The essentials:

• 8+ years in creative leadership, specifically in performance, digital, or growth marketing settings (agency experience strongly preferred).
• 4+ years leading multidisciplinary creative teams with direct client-facing and account ownership responsibilities.
• Deep expertise in producing, optimizing, and scaling creative for paid social, display, video, and new digital channels.
• Proven record of designing and deploying creative strategies that drive measurable business outcomes for major growth brands.
• Deep experience integrating creative strategy with performance data, analytics, and media teams.
• Comfortable presenting creative strategy and results to C-Suite and executive-level audiences.
• Demonstrated success owning P&L and delivering for both eCommerce and B2B clients.
• Advanced fluency with creative measurement, testing frameworks, digital production pipelines, and collaborative technologies.

Ideal Candidate Has

• A portfolio of high-performing, data-powered creative work for leading performance advertisers, with measurable business results.
• Familiarity with creative for e-commerce, B2B, mobile-app, and DTC environments.
• Point of view and hands-on experience with AI-driven creative, dynamic content, and emerging digital production models.
• Comfort driving change - both with clients and internal creative/production teams.
• Strategic vision and experience implementing high-level strategy by creating go-to-market narratives, developing scalable processes, and building teams.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

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Salary Range: 210000 - 235000 USD