Lead Web Copywriter

Meet DeepL

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.

Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

What sets us apart

What sets us apart is our blend of modern technology, competitive benefits, and an open, welcoming work culture that enables our people to thrive. When we share what it's like to work at DeepL, the reactions are overwhelmingly positive. This may be because of our products that have helped countless people worldwide or our shared mission to improve communication for individuals and businesses, bringing cultures closer together. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation and employee well-being. Discover what our teams have to say about life at DeepL on LinkedIn, Instagram and our Blog.

Meet the team behind this journey

We are seeking our Lead Copywriter Web, responsible for all copy and messaging across our web domains, primarily deepl.com.

To be successful in this role you need to be equal parts excellent writer, editor, digital and content strategist, and brand advocate. Plus a great communicator and facilitator, used to driving decisions while orchestrating different stakeholders.

This role will report to the Director, Creative Studio and will collaborate very closely with our Content Experience team. While Creative Studio and CEX are the main players to interact with in the marketing org, you will establish relationships with the product, campaigns, comms teams, and more. The ideal candidate will have a proven track record writing web copy and establishing messaging strategies for SaaS scale-ups.

Your responsibilities

• Have a passion for copywriting and a deep understanding of the role great copy plays in the customer journey and content experience.

• Establish a copy and content strategy to create consistent messaging that resonates with our audiences and is true to our brand.

• Stay up to date with our analytics and data and act on it.

• Further establish and utilize the DeepL brand voice and tone across our web channels.

• Understand localization requirements and work with our language experts.

• Influence the digital strategy and scope for our B2B marketing site.

• Work closely with art directors, designers, developers, and project managers to produce best-in-class copy.

• Collaborate with stakeholders across marketing: campaigns, PMMs, comms, and more.

• Work with our SEO team to optimize copy and define approaches for AIEO/GEO.

Qualities we look for

• Demonstrable experience driving messaging and copy for medium to large B2B SaaS organizations - please include examples of these in your portfolio when you apply!

• Deep understanding of digital content strategy, information architecture, and customer journeys.

• Excellence in writing for the web with a customer and user-centric approach

• Experience working with brand, product, comms, and regional teams, with an understanding of the subtle differences required to succeed in each context.

• Familiar with CMS, component libraries, UX patterns, and design systems

• Exceptional analytical skills and ability to quickly digest web analytics and data

• Understanding of SEO best practices as well as strategies for GEO / AIEO

• Possesses a strong work ethic, collaborative mindset, and proven ability to thrive in a fast-paced, dynamic workplace.

• Comfortable managing multiple concurrent projects and priorities.

• Experience in presentation and storytelling, including pitching ideas to stakeholders and leadership.

• You are familiar with GenAI tools for ideation and copywriting

• Strong understanding of the language AI space and/or AI in general a plus

• Bachelor’s degree in Marketing, Journalism, Communications, English, Creative Writing, or related field

What we offer

• Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.

• Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.

• Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team’s general locations and time zones to foster effective and seamless collaboration.

• Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.

• Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.

• 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.

• Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

We are an equal opportunity employer

You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.