Senior DEI Media Planner

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

The Senior DEI Media Planner at Starcom will lead performance-media initiatives with a Diversity and equity focus. This role sits within the broader strategy team, ensuring that campaigns are not only data-driven but also culturally resonant, inclusive, and impactful. The Senior DEI Planner combines analytical expertise with a deep understanding of multicultural audiences to design media strategies that create measurable business outcomes while advancing inclusive representation. Attention to detail, comfort presenting, and an ability to coach are all essential. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. 

Responsibilities

• Collaborate with creative, account managers and other agencies across clients to ensure integrated campaign executions 

• Supports senior members of the team with training, guidance and feedback for assistant and media planners 

• Build and maintain strong relationships with multicultural media vendors, publishers and community partners 

• Serves as the key  person of clients and planning teams on multicultural media planning and buying best practices 

• Responsible for client relationship management, project tracking and organization 

• Responsible for day to day oversight on campaigns, with a particular focus on reporting and optimization 

• Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization 

• Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client’s advertising and media needs 

• Understanding marketing objectives and how they translate into media 

• Developing an understanding of the client’s business and competitive landscape 

• Overseeing budget allocations across media resulting in strategic and effective media plans 

• Presenting plans to the client, and guiding planners on development and creation of strategy and decks 

• Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners 

• Maintaining strong relationships with media suppliers 

• Utilization and knowledge of syndicated media, research, and other data resources 

• Active ownership of internal and external status documents and meetings 

• Developing POVs Collecting and managing data to ensure monthly billing is accurate and on time 

Qualifications

• Understanding of the digital performance marketing ecosystem 2-3 years experience planning online and offline channels with emphasis on digital and performance media 

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred 

• Strong written and verbal communication and presentation skills 

• Demonstrated experience in negotiation 

• Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines 

• Demonstrated critical thinking and problem solving abilities 

• Strong analytical abilities & proficiency in math 

• Ability to effectively utilize media research and reporting resources 

• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint 

• Experience with Media Planning Tools (Vividata, GWI etc.) 

• Strong Understanding of Canadian multicultural landscape, media consumption, habits and cultural nuances 
• Knowlege of languages: Cantonese or Mandarin

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted