B

bunch

Fund-operations software for private markets

Marketing Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • At least 5 years of total experience, including at least 2 years in growth or marketing at a B2B scale-up selling to expert or regulated buyers, such as fintech, financial services, legal, or insurance.
  • Experience building a marketing function or content programme from near zero, including hiring, setting its budget, and selecting agencies.
  • Experience building or running attribution and managing pipeline, with measurable results.
  • Hands-on experience with HubSpot, including building workflows and agents such as automations and large language model pipelines for content and signals.
  • Ability to spend regular time in the UK, Luxembourg, and Germany.

Responsibilities

  • Set marketing pipeline targets by market with the CEO and own qualified pipeline results across the UK, Luxembourg, and Germany.
  • Define and run the marketing plan and budget for each market, and decide which programmes to scale or stop.
  • Grow the company's presence beyond its current client base and build its position with larger fund managers.
  • Build the content and credibility programme, including a weekly publishing cadence based on fund specialists', founders', and clients' expertise; operational deep dives; migration and capital-call guides; named-client case studies; co-publications; webinars; and market data and insights for the market and journalists.
  • Produce an in-house events programme for fund CFOs and COOs, including per-market event series, seller-owned events, partner events with law firms, auditors, and banks, and larger flagship events.
  • Work with the Growth Marketing Manager and sales operations and data team on digital channels, pooled audiences, and the HubSpot attribution and MQL-to-SQL layer that converts attention into qualified pipeline.
  • Own positioning and messaging by tier, release go-to-market, and sales enablement materials, including one-pagers, battlecards, and demo narratives; Product owns the roadmap and release notes.
  • Learn the product by working with client onboarding and fund specialists, and become able to demo and explain the platform.
  • Run marketing activity on named target accounts in HubSpot and pass engagement signals to sales; sellers own accounts, and marketing does not email prospects one-to-one.
  • Provide the commercial team with a weekly market brief on what buyers read, discuss, and care about.
  • Set up the marketing scoreboard with sales operations and data, including attribution, shared MQL and SQL definitions, sourced versus influenced pipeline, and reporting.
  • Lead and grow the marketing team, including the Growth Marketing Manager, a writer on retainer, and an events coordinator as the series scales; manage agencies and freelancers.

Desired Qualifications

  • Private markets experience is preferred.
  • German language ability is a plus.

About the Company

bunch

Fund-operations software for private markets

Bunch is a Berlin-based fund-operations platform for private-market fund managers. It unites software, AI-powered workflows and regulated fund services in one system so managers can launch, administer and report on funds and SPVs across multiple European jurisdictions. The product handles digital investor onboarding with KYC/AML checks, automated capital calls, transfer agency, fund accounting and investor reporting, treasury and payment management, portfolio monitoring, and regulatory filings. By replacing spreadsheets, manual bookkeeping and fragmented legacy administrators, it acts as an integrated operating layer for venture capital, private equity and other alternative assets. Its goal is to provide an AI-native operating system for private markets that streamlines operations, scales across Europe and reduces manual processes across the fund lifecycle.

Company size
51-200
Company stage
Series B
Total funding
$58.4M
Headquarters
Berlin, Germany
Founded
2021

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