Associate Director - Programmatic

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  

Open - We value diverse perspectives and new ways of working. 

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 

Let's shape the future together. 

Overview

The Associate Director, Programmatic (AD) oversees the strategic development and execution of programmatic campaigns across Display, and Video channels. The AD owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activations, while serving as the primary point of contact for clients and will manage the development of client decks, status documentation, and facilitates client meetings.

While providing thought leadership on audience strategies and campaign optimization, the AD builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables by the team’s Programmatic Analysts, Senior Analysts, and Managers and facilitates the training and development of the team, determining each individual’s assignments and bandwidth, distributing work as needed.

Responsibilities

• Direct and manage the daily workflow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Assist in training, mentoring, and developing team members
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Develop and maintain quality control procedures for programmatic campaign implementations
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Set and scale AI‑enabled programmatic strategy by overseeing advanced optimization, forecasting, audience modeling, and testing frameworks across DSPs (e.g., DV360, The Trade Desk), ensuring automation drives meaningful business outcomes, not just efficiency

Qualifications

• 5+ years of experience managing and activating end-to-end Programmatic campaigns for Display, Video, etc.
• Proven experience in effectively coaching and developing others, as this role will involve overseeing team members at the Manager, Senior Analyst, and Analyst levels
• Strong familiarity with DSPs, particularly DV360 and Yahoo DSP, and buying platforms, particularly Prisma
  • Bonus to have familiarity with Tableau, IAS, and Innovid interfaces
• Understanding of traditional and interactive media planning and buying elements
• Comfortable and confident with client communications and taking the lead in presentations and status meetings, with the ability to identify risks and effectively manage through issues
• Budget management experience, including forecasting and actualizing budgets
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $97,375.00 - USD $133,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/13/2026.