ByteDance

Builds content apps, business software and AI

Key Opinion Leader - Kol

PR & CommunicationsConfirmed live in the last 24 hours

Full-timeLos Angeles, CA, USANo salary listedIn-person

About the Job

Requirements

At least 5 years of experience in public relations, preferably within consumer electronics, gaming, or high-tech sectors.
A track record of placing stories in top-tier U.S. tech publications and managing long-term influencer partnerships.
Copywriting skills, including the ability to translate complex technical specifications such as field of view, refresh rates, or chipset performance into compelling narratives.
Experience navigating brand-sensitive issues in a fast-paced digital environment.
Ability to work independently in a satellite office while maintaining seamless communication with a global headquarters.

Responsibilities

Develop and execute a comprehensive U.S. public relations and key opinion leader strategy to boost PICO’s brand authority in the extended reality market.
Build and maintain a network of tech journalists, industry analysts, and influential virtual reality and augmented reality content creators.
Draft press releases, thought-leadership pieces for executives, and creative briefs for influencer collaborations.
Serve as the first line of defense in managing public sentiment and develop rapid-response protocols for hardware launches or software bugs.
Monitor media share of voice and analyze the return on investment of influencer campaigns to refine future outreach strategies.
Work closely with the Global Marketing and Product teams to ensure U.S. messaging aligns with technical roadmaps.

Desired Qualifications

Deep passion for virtual reality, augmented reality, and the Metaverse ecosystem.
Experience working for a global company with headquarters in Asia, including understanding cross-cultural workflows.

About Team PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare. Responsibilities - Strategic Growth: Develop and execute a comprehensive U.S. Public Relations and KOL strategy to boost Pico’s brand authority in the XR (Extended Reality) market. - Relationship Management: Proactively build and maintain a "gold-standard" network of tech journalists, industry analysts, and influential VR/AR content creators. - Content Creation: Draft high-impact press releases, thought-leadership pieces for executives, and creative briefs for influencer collaborations. - Crisis & Reputation Management: Serve as the first line of defense in managing public sentiment; develop rapid-response protocols for hardware launches or software bugs. - Performance Analytics: Monitor media "Share of Voice" (SOV) and analyze the ROI of influencer campaigns to refine future outreach strategies. - Cross-Functional Sync: Work closely with the Global Marketing and Product teams to ensure U.S. messaging aligns with technical roadmaps. Minimum Qualifications - 5+ years of experience in Public Relations, preferably within the consumer electronics, gaming, or high-tech sectors. - Track record of placing stories in top-tier U.S. tech publications (e.g., The Verge, Wired, CNET) and managing long-term influencer partnerships. - Copywriting skills with the ability to translate complex technical specs (like FOV, refresh rates, or chipset performance) into compelling narratives. - Experience navigating brand-sensitive issues in a fast-paced digital environment. - Ability to work independently in a satellite office while maintaining seamless communication with a global headquarters. Preferred Qualifications - Deep passion for VR/AR and the "Metaverse" ecosystem. - Experience working for a global company with headquarters in Asia (understanding the cross-cultural workflow).

About the Company

ByteDance

Builds content apps, business software and AI

ByteDance builds content and creation apps for consumers, alongside collaboration software and AI services for businesses. Its video platforms connect viewers with creators, while CapCut gives people tools to edit and publish videos. The group also develops Lark for workplace communication and shared documents, and its Seed research teams build language, image, video, and speech models used in consumer apps and sold through BytePlus cloud services. It earns money from advertising, commerce services, paid software subscriptions, and usage of its enterprise technology. ByteDance was founded in 2012 and has its operational headquarters in Beijing, China.

Company size: 10,001+
Company stage: Private
Total funding: $35.1B
Headquarters: Haidian, China
Founded: 2012

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