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Lakeshore Learning Materials

Produces classroom and home educational materials

Vice President of Outside Sales - Northern California/ Northwest Region

Full-TimeUpdated on 10/15/2026
$180k - $200k+ Uncapped commission
Expert
Bachelor's
San Francisco, CA, USA
In PersonTravel extensively throughout the region; willingness to travel 50%+ of the time.
Sales & Account ManagementField Sales

About the job

Requirements
  • At least 10 years of successful outside business-to-business sales experience with a documented history of exceeding sales goals.
  • At least 5 years of experience directly leading, coaching, and driving sales performance within a territory generating over $100 million in annual revenue.
  • Demonstrated ability to influence, negotiate, and close complex sales opportunities.
  • Proven success leading through field coaching, ride-alongs, and customer engagement.
  • Strong business acumen and ability to use sales data and reporting to identify opportunities, coach performance, and drive measurable results.
  • Strong executive presence and ability to build relationships at all levels.
  • Willingness to travel at least 50% of the time.
  • Proficiency with Salesforce is a plus.
Responsibilities
  • Achieve annual budgeted sales quotas and key performance indicator targets for the region.
  • Forecast sales and drive revenue growth across the assigned territory.
  • Set strategy, priorities, and sales culture for the region.
  • Spend time in the field conducting ride-alongs with Regional Sales Managers and participating in customer meetings.
  • Coach sales professionals in live selling situations to improve prospecting, discovery, presentation, negotiation, and closing skills.
  • Lead training and onboarding initiatives.
  • Personally engage with key customers, decision-makers, and stakeholders to advance opportunities and secure new business.
  • Drive a high-performance culture by recognizing strong performance, coaching for improvement, and taking appropriate action when performance expectations are not met.
  • Use data to identify pipeline gaps, develop action plans, and position territories, headcount, and resources where the greatest opportunities exist.
  • Recruit and retain high-performing sales talent.
  • Travel extensively throughout the region.
Desired Qualifications
  • Multi-SKU sales experience is a plus.
  • A bachelor's degree is strongly preferred.

About the company

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Lakeshore Learning Materials

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Lakeshore Learning Materials makes educational products for homes and classrooms, focusing on hands-on learning tools and materials. It distributes through a multichannel model with a strong web presence, multiple catalogs, 60 store locations, and a dedicated sales team. The products are tangible manipulatives and learning activities that teachers use to reinforce concepts in lessons. The goal is to ensure every teacher and student has access to high-quality learning materials and to expand Lakeshore’s reach globally.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Carson, California

Founded

1954

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2025 MarcoPolo kits expand family engagement beyond classroom buyers.
  • August 2024 Procare partnership gives discounted access to child-care customers.
  • January 2025 Garland Utah distribution center boosts fulfillment capacity and scalability.

What critics are saying

  • January 2026 WARN notices cut 280 Carson jobs, signaling operational strain.
  • Leonard Green ownership pushes cost cuts, and 2026 layoffs risk damaging morale.
  • TeachersPayTeachers and School Specialty pressure pricing, assortment, and customer loyalty.

What makes Lakeshore Learning Materials unique

  • Teacher-driven catalog spans manipulatives, furniture, and classroom learning kits.
  • Lakeshore runs 60 stores, e-commerce, and catalog channels across education markets.
  • More than 700 educators on staff shape products like Modern Edge furniture.

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Benefits

  • Remote Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Paid Holidays
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Wellness Program
  • Mental Health Support
  • Phone/Internet Stipend
  • Employee Discounts
  • Professional Development Budget

Company News

PR Newswire
Sep 3rd, 2025
Lakeshore Learning Partners with MarcoPolo Learning to Launch New Family Engagement Kits

CARSON, Calif., Sept. 3, 2025 /PRNewswire/ - Lakeshore Learning, a leader in innovative teaching supplies, is excited to announce its partnership with MarcoPolo Learning to provide easy-to-use family engagement kits that support young learners.

PR Newswire
May 5th, 2025
Lakeshore Learning Reveals "Classroom Makeover Sweepstakes" Winners With Abc'S Abbott Elementary

CARSON, Calif., May 5, 2025 /PRNewswire/ -- Last fall, to celebrate the fourth season of ABC's Abbott Elementary, Lakeshore Learning, a leading provider of educational products and services, hosted a nationwide sweepstakes that provided four lucky teachers with complete classroom makeovers.And today, Lakeshore is thrilled to announce all four winners, as we kick off Teacher Appreciation Week

PR Newswire
Oct 10th, 2024
Lakeshore Learning Receives "Rural Investor Award" In Utah

Leading education retailer is honored by the Utah Inland Port Authority at the One Utah Summit, held October 7–9 in Cedar City. CARSON, Calif., Oct. 10, 2024 /PRNewswire/ -- Lakeshore Learning Materials, a leading developer and retailer of educational materials for teachers, children and families, was proud to receive the "Rural Investor Award" from the Utah Inland Port Authority at the One Utah Summit, held October 7–9 in Cedar City, Utah. This distinguished award recognizes top leaders and decision-makers who help influence the economic viability of rural Utah. Lakeshore's new 1.22 million–square foot distribution facility—slated to open in the coming months in Garland, Utah—is expected to bring approximately 550 new jobs to the community

PR Newswire
Aug 25th, 2024
Lakeshore Learning Materials Launches Sel, Steam Kit In Partnership With Coy Bowles

Leading provider of educational products teams up with author and member of Zac Brown Band to launch product bundle for educatorsCARSON, Calif., Aug. 22, 2024 /PRNewswire/ -- Lakeshore Learning Materials, a leading developer and retailer of educational materials for teachers, children and families, is thrilled to partner once again with Coy Bowles, author and member of the Grammy Award-winning Zac Brown Band. Through this partnership, Lakeshore and Bowles are launching a new all-in-one SEL and STEAM kit for educators and their students – Behind the Little Red Door: Can You Touch a Color? SEL and STEAM Kit.Lakeshore Learning’s “Behind the Little Red Door: Can You Touch a Color? SEL and STEAM Kit.”This SEL and STEAM kit is inspired by Bowles' new children's book Behind the Little Red Door: Can You Touch a Color? which encourages curiosity, communication and collaboration as it follows three friends on a rainy-day journey through an intriguing red door."Our team is so excited to partner with Coy Bowles again," said Sue Gaon, VP of Custom Solutions at Lakeshore. "We're very proud of this new kit because it provides a truly comprehensive, creative ecosystem for the whole child. We can't wait to provide these resources to educators across the nation!"The set of products is designed to promote social-emotional learning and understanding of STEAM concepts through storytelling, music, play, creativity, imagination and appreciation of colors and culture. It includes hands-on materials such as a vibrant floor puzzle with character pieces to navigate students' color journey, the complete Celebrating Diversity book set, sensory science materials to help children calm their bodies, and more.Plus, the kit also includes Coy Bowles' latest CD, Up and Up, featuring fun, catchy, upbeat, original songs suited for daily routines like arriving at school, bathroom breaks, mealtime, cleaning up, brain breaks and going home, as well as songs about SEL concepts like perseverance and positivity."I was pumped when I found out Lakeshore wanted to launch a second kit together; it was such a natural fit," said Bowles, who is an educator and advocate as well as a musician and author

PR Newswire
Aug 15th, 2024
Procare Solutions And Lakeshore Learning Announce Exclusive Partnership To Elevate Early Childhood Education

DENVER, Aug. 15, 2024 /PRNewswire/ -- Procare Solutions, a leader in child care management software for more than 30 years, and Lakeshore Learning, a leading developer and retailer of educational materials for teachers, children and families, are thrilled to announce an exclusive partnership for Procare customers. This partnership aims to support child care providers by offering them access to high-quality educational materials at discounted rates.Procare customers will have access to a dedicated Lakeshore Learning eStore. This exclusive online store offers hundreds of curated educational materials and resources specifically tailored for early childhood programs. From STEAM kits to literacy tools and other teaching aids, educators can find everything they need to create an enriching learning environment.Procare customers have access to a dedicated Lakeshore Learning eStore with a discount and free shipping! Post thisBenefits of the partnership for Procare customers include:Exclusive access to a customized Lakeshore Learning eStore featuring a wide array of educational materialsA 5% discount on all orders, making high-quality resources more affordableFree shipping on all ordersThis partnership underscores the commitment of Procare Solutions and Lakeshore Learning to support child care and pre-K providers in their vital work educating young learners and provides unmatched value to Procare customers."At Procare Solutions, we understand the challenges child care centers face in delivering quality education while managing costs," said JoAnn Kintzel, CEO at Procare Solutions. "Our partnership with Lakeshore Learning provides our customers access to high-quality learning materials at discounted rates to help them grow their business."Lakeshore Learning, renowned for its innovative educational products, shares Procare's vision of empowering educators and supporting early childhood development."This collaboration between Lakeshore Learning and Procare Solutions highlights our unwavering dedication to supporting young learners at every developmental stage," said Todd Hays, senior vice president at Lakeshore Learning