Marketing General Specialist - Digital Marketing Communication, Consumer Audio Japan

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

HARMAN International is a global leader in audio-related products and solutions. In this role, you will serve as a Specialist, Marketing General for the Consumer Audio business, contributing to the development and execution of mid- to long-term marketing communications strategies to support business growth in the Japan market.

You will be responsible for digital-first marketing communications across the Consumer Audio portfolio, covering key product categories such as speakers, headphones, amplifiers, and microphones, and spanning multiple HARMAN brands including JBL, Harman Kardon, and Mark Levinson. You will also collaborate with local stakeholders to enhance the customer journey and support the successful launch of new products in line with GTM plans.

Working in close collaboration with global marketing and cross-functional teams, you will help ensure effective execution of marketing initiatives while maintaining strong alignment with global brand direction, which requires a high level of English proficiency for seamless communication. Ultimately, you will contribute to achieving business objectives while supporting sustainable brand growth and long-term brand equity in the Japan market.

This position reports to Sr Manager, Marketing, Consumer Audio, Japan.

What You Will Do

· Develop and execute digital-first marketing communications strategies for the Consumer Audio portfolio in Japan, with a strong emphasis on brand storytelling, product positioning, and culturally relevant content creation

· Plan and implement digital marketing initiatives in Japan, including creative development and advertising execution in collaboration with external agencies, management of owned media (including social media), influencer marketing, and marketing events

· Contribute to the successful launch of new products by executing social-centric digital marketing activities aligned with GTM plans defined by the Japan Product Marketing team, including teaser campaigns, launch day activations, and sustained post-launch community engagement

· Lead the creation and curation of compelling visual and written content for social platforms (Instagram, TikTok, YouTube, X, and emerging channels), ensuring alignment with JBL's global brand identity while resonating with local Japanese youth culture and lifestyle trends

· Own the social media content calendar and community management, driving engagement, follower growth, and brand affinity through platform-native formats including short-form video, UGC campaigns, and interactive storytelling

· Collaborate with Shopper Experience and Product Media Relations teams to enhance a seamless customer journey across all touchpoints, ensuring social content bridges awareness and conversion

· Collaborate with global marketing and cross-functional teams to ensure alignment and effective execution; serve as the local voice and cultural gatekeeper for JBL, Harman Kardon, AKG or other Harman-owned brands expression in Japan

· Translate global product positioning into locally resonant messaging and creative concepts that differentiate JBL within Japan's competitive audio and lifestyle landscape

· Monitor and evaluate campaign performance and social media metrics (engagement rate, share of voice, sentiment, content efficiency), and identify opportunities to continuously optimize activities to improve effectiveness and efficiency

What You Need to Be Successful

· Proven experience in marketing communications, with a strong focus on digital marketing

· Demonstrated ability to develop and execute integrated marketing campaigns

· Demonstrated experience in influencer marketing and partnership management, including the ability to build and manage relationships with external creators, media, and strategic partners

· Strong proficiency in English for effective communication in a global business environment, along with native-level Japanese language skills and the ability to create and critically review marketing copy at a high standard in Japanese

· Strong project management skills, with the ability to manage multiple priorities effectively

· Solid understanding of brand management and consumer engagement, combined with hands-on experience in social media platforms (such as Instagram, TikTok, YouTube, and X), with active engagement in content creation and emerging trends

· Ability to work effectively in a global and cross-functional environment

· Analytical mindset with the ability to translate data into actionable insights

· Strong understanding of product positioning and brand architecture — ability to translate technical product features into emotional consumer benefits and lifestyle narratives

Bonus Points if You Have

· Bachelor’s degree in Marketing, Business Administration, Communications, Media Studies, or a related field (or equivalent experience)

· Experience in consumer electronics or in marketing globally recognized consumer brands with strong brand equity

· Expertise in social media strategy and content planning

· Experience in e-commerce or performance marketing

· Familiarity with GTM planning and product launch processes

· Experience working with data analytics tools (e.g., Google Analytics, social media analytics platforms) to measure and optimize campaign performance

· Experience in content creation or storytelling for digital and social media platforms

· Experience in managing agencies or external partners

· Passion for music culture, audio technology, and youth lifestyle trends in Japan

What Makes You Eligible

· 5+ years of experience in marketing, preferably in marketing communications or digital marketing roles

· Fluency in Japanese and high proficiency in English for business communication

· Eligibility to work in Japan

· Be willing to travel up to 5%, domestic only

· Be willing to work in the office (Harman flex policy allows office/remote work in alignment with your manager)

· Successfully complete a background investigation/Aptitude Test as a condition of employment

What We Offer

· Opportunity to work with globally recognized audio brands such as JBL, Harman Kardon, and Mark Levinson

· A collaborative and international work environment within a global organization

· Exposure to end-to-end marketing activities across multiple channels and touchpoints

· Opportunities for professional growth and development in marketing and brand management

· A dynamic workplace that encourages innovation, creativity, and continuous learning

· We offer an authentic diverse, equal, and inclusive work environment that fosters and encourages professional and personal development in a truly global organization.

· You will work on products and services that touch people’s lives and will change the industrial standards, being a part of the transformations in our industry.

· Our work environments are fast paced, challenging, empowering, collaborative, flexible and exciting.

· We offer our own HARMAN University with regular updates on the new technologies and trends by utilizing various sessions organized by Self Learning and Development Trainings to help grow and advance talent.

· We offer competitive compensation/benefit programs and recognition programs.