Vice President - Commercial Strategy

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

About Connected Media Solutions:

Connected Media Solutions (CMS) is Publicis Groupe’s integrated sales and solutions organization, designed to deliver meaningful value for clients while driving growth across the Groupe. CMS partners closely with agency teams to align client objectives with the right mix of media solutions—including programmatic media, advanced television, influencer marketing, retail media, and traditional media—supported by identity and data-driven capabilities.

Operating as a unified network of embedded business owners, CMS leads with influence, collaboration, and clarity. Through consultative selling and compelling storytelling, CMS ensures the best of Publicis is brought together in a clear, impactful way.

Responsibilities

• Build innovative and competitive commercial proposals, connecting our strategies and approach to Publicis capabilities, tools & tech, talent, media pricing and incentive offerings.
• Oversee commercial proposals for multi-market new business pitches, collating market responses and then streamlining into one compelling, global offer.
• Explore and develop new, balanced revenue streams for Publicis in partnership with other fields.  
• Partner with Data, Tech and Tools leaders to develop new commercial models, in particular monetization for platforms and value-based pricing.
• Champion proprietary solutions, especially value-based solutions within commercial discussions where appropriate.
• Proactively identify new added value ($) across tools, tech and talent.
• Provide guidance and benchmarks for staffing & remuneration models that drive profitability.
• Identify areas to increase profitability through new products, talent or scope changes.
• Partner with Client Leads, CFOs and CEOs on new business pitch opportunities and existing contract renewals.
• Partner with other Groupe solution hubs as needed to develop joint Power of One commercial offers.
• Coordinate and manage a team with varied abilities and learning styles with objective to grow and develop individual talent on the team  
• Educate the team around development of commercial strategies, value proposals, and negotiation skills.
• Build & coordinate guidelines, playbooks and automation into commercial workflows for the team.  
• Create a reporting cadence and deliver reports on risk tracking across Groupe media clients.
• Work with legal, be accountable for the development and agreement of MSAs.
• Develop relationships with the procurement community, clients and intermediaries.
• Organize and recruit talent as needed to deliver against role goals.

General Success Metrics and KPIs:

• Revenue conversion on new business pitches
• Retention rate on existing business
• Improvement in key Client contribution margin
• Subjective assessment of contribution to development of commercial proposals, including sustainability over extended period

Qualifications

• 12+ years of agency and/or similar experience including Finance, Investment, Commercial, Data/Tech/Tools, and/or Operations.
• Experience in Media, Retail Media, CRM, Creative, Production, Influencer or PR.
• At least 8+ years in agency leadership roles within Client teams, Investment, Finance, Commercial, Data/Tech/Tools, and/or Operations.
• Bachelor’s degree.
• Has served in Global or Regional roles and has worked on large-scale projects with multiple markets.
• Familiar with negotiating MSAs/contract terms, scopes of work and other data-related legal documents.
• Ability to quickly build relationships across a large organization.
• Teamwork, proactivity, and ability to meet deadlines.
• Managerial experience
• Exceptional organization and listening skills.
• Strong verbal and written communication skills.
• Use creativity and innovation to problem solve.
• Proficient in PowerPoint, Word and Excel.

Core Competencies:

• Cross Functional expertise – has the functional and technical knowledge and skills to do the job at a high level of accomplishment, in line with position in the organization and seniority. Must be comfortable with data systems, excel formulas (VLOOKUP/ SUMIF/ Pivot tables), and ideally previous exposure to multiple functions (finance, operations, legal, client teams, procurement).
• Attention to detail - takes ownership to develop client facing contractual and fee documentation and looks for errors in own work before sharing.
• Client focus - dedicated to meeting the expectations and requirements of external and internal clients; get first-hand information and uses it for improvements in product services; acts with clients in mind.
• Comfortable with ambiguity – action and solution oriented and full of energy for the things seen as challenging; not fearful to problem solve for processes or deliverables that do not have established precedence; self-starter to proactively act where a need is identified.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

 

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/14/2026.