Marketing Specialist

Job Description

You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.

Duties include:

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team

• Defining, measuring, evaluating, and reporting relevant KPIs. 

• Working cross-departmentally to align campaign strategies and goals across the organization

• Providing ongoing actionable insights into campaign performance to relevant stakeholders

• Conducting keyword and website research, ad grouping, and audience targeting

• Maintaining knowledge of industry best practices and new technologies

Qualifications

• 2-5 years of search engine marketing (SEM) experience 

• 2-5 years of experience with HubSpot and inbound marketing methodology

• Certifications in Google Ads, Google Analytics

• Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI

• Effective writing, verbal communication and presentation skills

• Strong analytic skills and ability to relate results to client business objectives 

• Proficient project management skills

• Able to multitask, organize, prioritize and structure workload

Additional Information