Digital Marketing Advisory Senior Analyst

Skill required: Marketing Operations - Marketing Research Analysis
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Strong written and verbal communication skills with the ability to create compelling content. • Excellent organizational and project management abilities to handle multiple campaigns effectively. • Analytical mindset with the ability to interpret data and provide actionable recommendations. • Creativity and problem solving skills to develop engaging and innovative digital campaigns.
What are we looking for? • Primary skill - Marketing Research Analysis - P5 • Secondary skill - Digital Project Management - P5 • Proficiency in managing social media platforms such as Facebook Instagram LinkedIn Twitter and TikTok. • Hands on experience with social media advertising tools eg. Facebook Ads Manager LinkedIn Campaign Manager Google Ads. • Basic knowledge of SEO web analytics and digital metrics tools eg. Google Analytics Socialbakers. • Familiarity with graphic design tools eg. Canva Adobe Creative Suite for content creation. • Understanding of email marketing platforms and automation tools.
Roles and Responsibilities: • Assist in developing and executing data driven digital marketing strategies to increase brand awareness drive engagement and achieve business goals. • Manage and maintain social media platforms by creating curating and scheduling engaging content tailored to target audiences. • Monitor and analyze key performance metrics to track campaign effectiveness and optimize strategies for maximum ROI. • Support cross functional teams content design analytics to ensure brand consistency across all digital channels. • Stay up to date with social media trends best practices and emerging tools to enhance digital marketing efforts. • Assist in managing paid social media advertising campaigns including budget allocation targeting and performance tracking. • Engage with online audiences by responding to comments inquiries and fostering a positive brand community. • Generate regular performance reports to track KPIs and provide actionable insights to stakeholders.Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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