Traditional Channel Sales Executive
About the job
- More than 5 years of experience in channel sales, distributor management, or sales roles.
- Demonstrated success meeting and exceeding sales and revenue targets.
- Strong knowledge of traditional distribution channels and reseller networks.
- Strong negotiation and relationship-building skills.
- Proficiency with customer relationship management software and sales management tools.
- Ability to analyze market data and develop actionable sales strategies.
- Strong communication and presentation skills in English and Spanish.
- Proficiency with Microsoft Office and sales analytics platforms.
- Self-motivation and strong organizational and time-management skills.
- Ability to work independently and as part of a collaborative team.
- Identify, recruit, and onboard new channel partners and distributors within assigned territories.
- Build and maintain strong, lasting relationships with existing channel partners to ensure customer satisfaction and loyalty.
- Develop and execute channel sales strategies to achieve quarterly and annual sales targets.
- Train and support channel partners on product features and benefits, as well as sales techniques.
- Analyze market trends and competitor activity to identify growth and market-penetration opportunities.
- Manage the sales pipeline and forecast revenue using customer relationship management systems and sales analytics tools.
- Negotiate contracts and pricing agreements with distributors and resellers.
- Monitor channel partner performance and provide guidance to improve sales results.
- Prepare regular sales reports and presentations for management review.
- Collaborate with internal marketing, operations, and customer service teams to ensure smooth channel execution.
- Knowledge of the Ecuadorian market and regional business practices.
About the company
Grupo Mariposa runs food and beverage businesses serving consumers across Latin America and other markets. Its portfolio includes cbc, a beverage maker; beliv, a house of proprietary drink brands; and Bia, whose businesses cover coffee, culinary products and sweet snacks. Across the group, companies manufacture and sell branded drinks and packaged foods, manage distribution networks, and operate restaurant concepts. They generate revenue through branded product sales, beverage bottling, wholesale distribution and food-service operations, using channels tailored to retail and dining customers. The group traces its operating roots to 1885, when it began as a beverage maker, and is headquartered in Guatemala City, Guatemala.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
1885
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Simplify's Take
What believers are saying
- Family support is tailored: Mariposa says Creciendo Juntos combines employee data with expert partnerships to address household needs.
- Restaurant teams have a shared-system plan: BIA selected SynergySuite in June 2026 for labor, inventory and purchasing across 120-plus restaurants.
- Graduates cross business boundaries: CBC's Guatemala trainee program assigns projects across departments and countries to prepare recruits for greater responsibility.
What critics are saying
- Refinancing leaves limited spare cash: September 2026's Fitch forecast put CBC's free cash flow near zero or negative through 2029.
- The trainee path requires mobility: Beliv's Guatemala opening requires B2 English and availability for two months of foreign travel.
- Regional exposure affects credit strength: Fitch's September 2026 review flags CBC's smaller scale and weaker Caribbean and South American economies.
What makes Grupo Mariposa unique
- Bottling rests on a longstanding partnership: Grupo Mariposa became Pepsi's official bottler in Guatemala in 1942.
- Distribution uses targeted selling tools: CBC says presale and customer-segmentation technology supports more than 2 million points of sale.
- Acquisitions have an integration team: Mariposa's corporate Apex unit supports acquired businesses; its CEO reported over 40 integrations in 2023.
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