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Full-Time

VP – Customer Revenue Growth

Posted on 10/18/2024

Toast

Toast

5,001-10,000 employees

Technology platform for restaurant operations

Consumer Software
Fintech

Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 10+ years of experience in a SaaS sales environment with a focus on upsell, cross sell, or account management
  • Demonstrated experience with Land and Expand motions
  • Track record of leading high-performing sales teams by building and implementing repeatable, scalable systems that drive consistent results
  • Proven success with product-led growth motions
  • Experience with small to medium-sized business customers preferred
Responsibilities
  • Develop and scale upsell strategies using data-driven insights to increase average revenue per unit (ARPU) and customer lifetime value (CLTV).
  • Leverage predictive analytics and customer segmentation to identify and prioritize high-potential upsell opportunities across Toast’s product portfolio.
  • Build and lead a high-performing sales team focusing on repeatable sales systems; create and iterate on playbooks, training materials, and sales enablement tools based on key metrics to drive predictable outcomes.
  • Optimize the customer journey by implementing a scalable, customer-focused approach across upsell channels.
  • Collaborate cross-functionally with Sales, Marketing, Product, and Customer Success to ensure alignment on key metrics and continuous improvement in upsell execution.
  • Research and test new methodologies in upselling and customer expansion, ensuring strategies align with evolving market trends and technology innovations.

Toast provides a technology platform tailored for the restaurant industry, offering a variety of products and services that help restaurants improve their operations and customer experiences. The main product is an all-in-one point-of-sale (POS) system that includes features like mobile and online ordering, gift card management, detailed sales reporting, employee management, and customer relationship management (CRM). This integrated approach allows restaurants to minimize their dependence on third-party services, which can lead to cost savings. Unlike many competitors, Toast operates on a subscription model, charging restaurants a recurring fee while also generating revenue through transaction fees and hardware sales. The goal of Toast is to enhance the efficiency and profitability of restaurants, making it easier for them to succeed in a competitive market.

Company Stage

Series F

Total Funding

$1.2B

Headquarters

Boston, Massachusetts

Founded

2011

Growth & Insights
Headcount

6 month growth

2%

1 year growth

7%

2 year growth

34%
Simplify Jobs

Simplify's Take

What believers are saying

  • Toast's innovative solutions, like the Digital Storefront and Marketing Suites, help restaurants attract and retain customers through enhanced digital experiences.
  • The launch of the Restaurant Management Suite and Advanced Restaurant Analytics provides enterprise brands with valuable insights and tools to optimize operations and drive growth.
  • Partnerships with major brands like Caribou Coffee and Choice Hotels demonstrate Toast's ability to secure high-profile clients and expand its market presence.

What critics are saying

  • The competitive landscape in restaurant technology is intense, with rivals like SpotOn continuously enhancing their offerings.
  • Integrating new acquisitions and technologies, such as Delphi Display Systems, may pose operational challenges and require significant resources.

What makes Toast unique

  • Toast offers an all-in-one POS system specifically designed for the restaurant industry, integrating functionalities like mobile ordering, online ordering, and gift card management, unlike generic POS systems.
  • The company's diversified revenue stream, including subscription services, transaction fees, hardware sales, and restaurant loans, provides financial stability and multiple growth avenues.
  • Toast's recent acquisitions and partnerships, such as with Delphi Display Systems and Google, enhance its technological capabilities and market reach.

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Benefits

Peer Nominated Toastie Awards

Professional Development Reimbursement Program

Sabbatical

Unlimited Vacation & Flexible Work Hours

Medical, Dental, & Vision Coverage + Wellness Stipend

Commitment to Employee Wellness