Reporting to the Senior Director of Marketing Operations, the Senior Manager, MarTech and Ops will own and optimize the marketing technology stack and operational workflows to drive efficiency, data accuracy, and campaign effectiveness. This role requires expertise in marketing automation, HubSpot management, and integration of marketing tools to support seamless lead journeys. This is a full-time, fully remote position.

What You’ll Be Doing

• Serve as the full owner and admin of HubSpot, overseeing email coding, nurture workflow strategies, lead routing, lead scoring, and platform integrations.
• Build and maintain marketing automation workflows and nurture strategies across platforms, ensuring alignment with best practices.
• Partner with Marketing Analytics, BI, SalesOps, and Product teams to connect and optimize all marketing tools and systems.
• Own the technical side of the lead journey, including lead tracking, data cleanliness, lead uploads, and form embeds.
• Collaborate with the Web Lead on Webflow and agency integrations, ensuring seamless form functionality and tracking.
• Support Multi-Touch Attribution (MTA) efforts in partnership with the Analytics Lead and BI team, ensuring models run effectively within the MarTech stack.
• Ensure proper integration and functioning of tools such as Salesforce, Google Analytics, and Splash.
• Manage the tooling and infrastructure needed to support marketing campaigns, from initial lead capture to routing and scoring.
• Lead a team of two associates, providing guidance, mentorship, and support for their professional growth.

What Success Looks Like in This Role

• Efficient management and optimization of HubSpot and integrated MarTech tools, resulting in improved lead capture and nurturing processes.
• Delivery of clean and accurate marketing data, enabling actionable insights and seamless reporting.
• Improved lead routing and scoring systems that enhance collaboration between Marketing and Sales.
• Effective support for MTA models, ensuring accurate attribution of marketing efforts to business outcomes.
• Seamless coordination with the web team on tracking and web infrastructure projects, with no major disruptions.
• Successful management of two associates, fostering a collaborative and high-performing team culture.

What We Expect From You

• 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation.
• Proven ability to build and manage workflows, nurture strategies, and lead routing systems across platforms.
• Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy.
• Experience with Salesforce, Google Analytics, Webflow and Splash.
• Demonstrated ability to manage and develop a team, fostering a supportive and productive work environment.
• Strong analytical and problem-solving skills, with the ability to optimize MarTech systems for business impact.
• Excellent communication and collaboration skills, with experience partnering across teams like BI, SalesOps, and Product.
• Proactive and results-oriented mindset with the ability to drive projects from start to finish.

The target base salary range for this position is $147,140.00 - $183,930.00, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Databaseat minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medicalaccounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access toWellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.