Full-Time

Small and Medium Business Audience Marketing Manager

Posted on 12/16/2024

Meta

Meta

10,001+ employees

Social media platforms and virtual reality solutions

VR & AR
Consumer Software
Financial Services

Compensation Overview

$96k - $143kAnnually

+ Bonus + Equity + Benefits

Senior

Company Historically Provides H1B Sponsorship

San Francisco, CA, USA + 2 more

More locations: Menlo Park, CA, USA | New York, NY, USA

Candidates must live in or expect to work from California if hired.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Web Development

You match the following Meta's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field
  • Experience with online advertising industry and/or small and medium businesses
  • Experience creating content for paid online media
  • Experience authoring copy for different online mediums
  • Experience working in a highly cross-functional, global organization
Responsibilities
  • Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions
  • Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
  • Identify effective marketing strategies and customer journeys based on specific acquisition, adoption or retention goals
  • Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
  • Produce customer-centric content that educates businesses and inspires them to act
  • Ensure content is effective and consistent across channels including emails, ads, web pages, videos and more
  • Work with copywriters, designers and web developers to build marketing content
  • Measure campaign initiatives and understand what makes content successful to iterate on those learnings
Desired Qualifications
  • BA/BS degree
  • Experience with advertising goals, challenges and needs
  • Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas
  • Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights
  • Project management and communication experience
  • Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
  • Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral

Meta Platforms Inc. focuses on social media, communication tools, and virtual reality. It operates popular platforms like Facebook, Instagram, and WhatsApp, allowing users to connect, share content, and engage in communities. The Oculus division provides virtual reality hardware and experiences. Meta's primary revenue comes from advertising, offering businesses tools to target specific audiences using insights from its large user base. This advertising service is scalable and allows for tailored audience segmentation. Additionally, Meta explores revenue through virtual reality product sales and the metaverse, where it looks to monetize virtual goods and services. The company also invests in artificial intelligence and augmented reality to enhance its offerings, aiming to combine user engagement with advanced marketing tools.

Company Stage

IPO

Total Funding

$2.2B

Headquarters

Menlo Park, California

Founded

2004

Growth & Insights
Headcount

6 month growth

8%

1 year growth

10%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Meta's collaboration with Oakley expands its reach into the wearable tech market.
  • Development of a new high-end Quest headset enhances Meta's VR market position.
  • Investment in Databricks supports Meta's AI capabilities with the Llama model.

What critics are saying

  • EU scrutiny of Meta's ad-free service could lead to legal challenges.
  • Rise of AI competitors like DeepSeek threatens Meta's AI market position.
  • Consumer adoption challenges may affect Meta's new high-end Quest headset.

What makes Meta unique

  • Meta's platforms like Facebook, Instagram, and WhatsApp dominate global social media engagement.
  • Meta's Oculus division leads in virtual reality hardware and experiences.
  • Meta's data-driven advertising tools offer unmatched audience targeting capabilities.

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Benefits

Stock Options

Company Equity

Mental Health Support

Flexible Work Hours

INACTIVE