Senior Staff Engineer - Platform & Partner Experience

Spotify is getting more serious about selling enterprise software. The company launched technology.spotify.com, a new site that will make its internal tech available to outsiders. Spotify is formalizing efforts around its enterprise and developer tools business with Thursday's launch of technology.spotify.com, a new site that will make its internal tech available to outsiders. The company's foray into this space is not exactly new. As Spotify points out in its announcement of the new site, it's been offering different products to the wider tech community since 2020 when it open sourced Backstage, a platform and framework for building customizable developer portals. It has also been selling its enterprise-focused software experimentation platform Confidence since 2023 and its enterprise software development platform Portal since 2024. Earlier this year, it began selling its developer tool for managing AI coding agents, Xirp. While many technology companies build their own internal systems to help their developers work more efficiently, it's somewhat unusual to see a company like Spotify sell those tools to other businesses. Spotify's SVP of Technology & Platform, Tyson Singer, acknowledged that the company's move into this space has raised questions. "I get asked a version of this question every day: why is Spotify in the business of selling software?," he wrote in a post on Spotify's engineering site. "The truth is, the Spotify you know and love is more than a great streaming service. Behind our consumer app are hundreds of cross-functional squads shipping products and code day in, day out," he explained. The new technology website will house the solutions Spotify has built to serve its own audience of 777 million monthly active users, including both open source and paid services. Though AI has made building such software faster, Spotify points out that this doesn't necessarily mean it's simpler - "the complexity, the cost and the operational surface area all grow with it," Singer wrote. The company's bet is that, despite AI's advances, software development teams will still require certain core services, like those Spotify sells, which it says will be agent-ready. So far, it's unclear how much revenue Spotify's enterprise sales are generating, as the company hasn't disclosed those figures in its financial reporting. That could potentially change as Spotify makes a more concerted push into the enterprise market, turning what was once a side business into a more formal operation. The technology website doesn't include pricing; instead, companies can fill out a form to contact sales and discuss their needs.

Introducing a new standard for podcast plays and upgraded creator analytics experience. A new era of podcast measurement. In the ever-evolving world of podcasting, accurate measurement has been a persistent challenge. With the rise of streaming platforms and diverse listening habits, traditional metrics like downloads no longer capture the full picture of audience engagement. Recognizing this, the industry has taken a significant step forward with a new standard for podcast plays, accompanied by a suite of upgraded analytics tools designed to give creators deeper insights into their listeners' behavior. The shift is driven by a collaborative effort between major platforms and industry groups, aiming to bring consistency and transparency to podcast metrics. This article explores the new play count definition, the enhanced analytics features now available, and how these changes empower creators to understand and grow their audiences more effectively. The 30-second rule: redefining a play. At the heart of this update is a simple yet powerful change: a play is now counted only when an episode is watched or listened to for at least 30 seconds. This threshold, adopted by platforms like Spotify, is based on extensive audience behavior data indicating that 30 seconds is a reliable marker of intentional consumption. It filters out accidental clicks, quick skips, and low-intent interactions that previously inflated play counts. For creators, this means numbers may initially appear lower, but they now reflect genuine engagement. As one industry observer noted, the figures will be 'closer to the number of times it was actually listened to,' providing a more honest view of performance. This standard aligns with the Alliance for Measurement in Podcasting's (AMP) definition, which was ratified without dissent, signaling broad industry support. AMP's exposure framework: A unified approach. The 30-second play definition is part of a larger framework developed by AMP, designed to standardize exposure metrics across audio and video podcasting. The framework includes four key definitions: Podcast Play, Podcast Audience, Ad Impression, and Ad Audience. By establishing these consistent metrics, AMP aims to enable advertisers to compare podcast inventory across different platforms - such as Spotify, Apple Podcasts, and YouTube - on an equal footing. This standardization is crucial for the podcasting ecosystem, as it facilitates trust and investment from advertisers. With a common language for measurement, creators can better demonstrate their reach and value, while advertisers can make more informed decisions about where to allocate their budgets. Spotify's upgraded creator analytics: A comprehensive toolkit. Alongside the new play standard, Spotify has rolled out a redesigned analytics experience for creators, packed with features to unlock deeper audience insights. These tools are available within Spotify for Creators and are designed to be intuitive and actionable. Let's dive into the key additions: Audience Segments: new vs. Returning listeners. Understanding who your audience is and how they engage over time is now easier with Audience Segments. This feature distinguishes between first-time listeners and returning fans, allowing creators to see how well they attract new audiences and retain existing ones. By tracking these segments, you can tailor your content strategy to nurture both casual and loyal listeners. Episode Trends: benchmarking performance. Episode Trends enables creators to compare individual episode performance against their catalog average. This benchmarking helps identify what resonates with your audience and what doesn't, informing future content decisions. You can compare up to five episodes at once, filter by metrics like plays and consumption time, and spot patterns that drive success. Engagement tab: deep dive into fan activity. A new engagement tab provides a granular view of fan activity, showing how listeners interact with your content. From comments to shares, this tab aggregates engagement signals, helping you understand which episodes spark conversation and community involvement. It's a valuable tool for fostering a deeper connection with your audience. Extended historical data: tracking growth from day one. Perhaps one of the most powerful updates is access to expanded historical data. Creators can now track plays, audience interactions, and growth metrics all the way back to their first day on Spotify. This long-term view allows you to analyze trends over months or years, set realistic goals, and celebrate milestones. Whether you're a seasoned podcaster or just starting, this feature provides a complete picture of your journey. Redesigned homepage: actionable insights at a glance. Spotify's revamped homepage for creators surfaces the most relevant and actionable data right when you log in. Instead of digging through menus, you're greeted with a dashboard that highlights key metrics, recent trends, and personalized recommendations. This streamlined approach saves time and ensures you never miss important shifts in your audience's behavior. The homepage also integrates the new play count standard, so the numbers you see are consistent with the updated definition. Combined with the other analytics tools, it creates a cohesive experience that puts data at your fingertips. What this means for podcast creators. These changes represent a significant leap forward for podcast measurement and analytics. With a standardized play definition, creators can now compare performance across platforms more accurately, while the enhanced analytics tools offer unprecedented visibility into audience behavior. This transparency builds trust with advertisers and sponsors, potentially leading to more lucrative partnerships. For creators, the key takeaway is to embrace these tools and let data guide your content strategy. By understanding what truly engages your audience - whether it's a specific topic, format, or guest - you can refine your approach and grow your podcast sustainably. The 30-second rule might mean adjusting expectations, but it ultimately rewards quality and genuine engagement. The future of podcast analytics. The adoption of the 30-second play standard and the rollout of advanced analytics tools mark a pivotal moment in podcasting. As the industry continues to evolve, IamProvider can expect further innovations in measurement, perhaps incorporating AI-driven insights or even more granular audience segmentation. Platforms like Spotify are leading the charge, but the collaborative spirit exemplified by AMP suggests that the entire ecosystem is moving toward greater consistency and transparency. For creators, staying informed about these changes is essential. The new analytics experience is not just about numbers - it's about understanding your audience on a deeper level and using that knowledge to create content that resonates. As the podcasting landscape matures, those who harness the power of data will be best positioned to thrive.

Spotify will launch audiobooks in Brazil on October 15th, with over 6 titles in Portuguese. October 7th, 2026 The benefit includes 12 hours per month for eligible Premium subscribers. Audiobooks+ availability at the Brazilian launch is still subject to confirmation. Table of contents. O Spotify will launch Audiobooks in Brazil on October 15th, over 6 titles in Portuguese, as announced in a press conference with Owen Smith, vice president and global head of audiobooks at the company. The launch is part of an international expansion that will bring the service to more than 180 markets until the end of 2026In the new markets, the catalog will have more than 350 titles in over 120 languages. See the access methods announced for Brazil and the complementary option presented in the international expansion: How to listen to audiobooks on Spotify. The 12-hour monthly allowance does not mean unlimited listening. The official announcement does not detail the eligibility of each Premium plan, so it is not possible to extend the benefit to all members of the Individual, Duo, Family, or University plans. Regarding Audiobooks+, reports about the launch differ concerning the initial offer in Brazil. Spotify states that prices and availability vary by market, without confirming the local offering of this subscription in the global announcement. The arrival of this service increases competition in the Brazilian audiobook market. For those who already use Spotify, the difference will be finding books alongside other audio categories, instead of having to use another app. Those who prefer reading on screen can also explore ebook subscription services. Page Match connects book and audio. Page Match uses your phone's camera to recognize a page in a physical book or ebook and locate the corresponding passage in the audiobook. This allows you to continue listening from where you left off. According to Spotify, the feature works in more than 30 languages. The company also announced an update that allows you to scan the ISBN barcode and use page numbers to find the reading point. The global announcement does not specify Portuguese language support nor confirm whether the ISBN update will be available in Brazil on October 15th. The official demonstration uses titles in English; it does not prove that the books shown are in the Brazilian catalog. The homepage will also recommend books based on the user's interests. Publishers and independent authors can submit works through Spotify for Authors, under non-exclusive agreements: the titles can continue to be available on other platforms.