alexanderwang

Direct-to-consumer luxury fashion, footwear, accessories

Manager, PR & VIP

PR & CommunicationsConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$85k - $95kHybrid

About the Job

Requirements

A Bachelor of Science or Bachelor of Arts degree, or equivalent experience.
Five to seven years of progressive experience in public relations, VIP relations, entertainment marketing, talent management, or a related field, with demonstrated success managing high-profile celebrities and brand partnerships.
Deep, current knowledge of the cultural and social landscape across music, fashion, entertainment, and pop culture, including the ability to identify trends, spot emerging talent, and understand what resonates with diverse global audiences.
Comprehensive understanding of traditional and digital media, established relationships with key journalists, fashion editors, lifestyle media influencers, and entertainment writers, and the ability to pitch stories and secure high-quality press coverage.
Strong analytical and project management skills.
A strategic mindset and ability to make quick decisions.
Ability to operate in a dynamic, all-hands-on-deck environment.
Flexibility to adapt to changing business needs, a proactive approach, and a sense of urgency.
Excellent interpersonal, influencing, oral and written communication, and consulting skills, with the ability to develop relationships and influence at all organizational levels.
Proficiency in Microsoft Office Suite.
Fluency with emerging technologies and AI tools, including the ability to use AI for content creation, data analysis, and campaign optimization.

Responsibilities

Identify and scout emerging and established talent, cultural figures, and creative communities across music, fashion, entertainment, art, and nightlife, and maintain a point of view on relevant people, scenes, and cultural movements.
Lead talent and community casting for branded content, social media projects, digital campaigns, photo shoots, and experiential activations, ensuring selected talent aligns with brand values and campaign creative direction.
Develop relationships with new personalities, creators, and cultural voices to create brand partnership opportunities and expand brand reach to new audiences.
Identify cultural moments and entertainment-calendar milestones for potential brand participation, and maintain a strategic contact list and execution plan for premiere parties, special events, editorial collaborations, award show appearances, television placements, and press events.
Build and nurture a brand community by connecting with culture-shaping individuals, creative collectives, and brand-adjacent communities to develop organic brand ambassadors.
Develop and execute a global influencer strategy covering organic ambassadors and paid micro- to macro-influencer, key opinion creator, and key opinion leader partnerships, aligned with campaign objectives.
Coordinate VIP and gifting strategies with the influencer team, execute brand activations, integrate them across platforms, maximize reach and engagement, and maintain consistent brand messaging.
Manage VIP relations and celebrity partnerships, including exclusive appearances, collaborations, and brand partnerships aligned with creative vision and business objectives.
Execute seasonal and yearly global VIP initiatives, including event planning, talent outreach, and activation coordination, to increase brand awareness, generate media coverage, and drive sales across key markets.
Manage custom VIP looks for events, runway shows, photo shoots, and brand activations, coordinating with design and styling teams to align celebrity outfits with brand aesthetic and campaign objectives.
Coordinate with internal Marketing, Creative, Social Media, and Events teams and external agencies, media outlets, and talent representatives on strategy, timelines, and brand messaging for VIP and celebrity initiatives.
Collaborate with social media, public relations, and creative teams to develop content capture strategies and oversee photography and videography production for contracted talent at photo shoots, ensuring assets are optimized for multi-channel distribution and social amplification.
Cultivate and maintain relationships with media contacts, fashion journalists, and entertainment tastemakers to secure press coverage, editorial placements, and brand visibility for VIP and celebrity partnerships across print, digital, and broadcast channels.
Manage relationships with global agencies, talent representatives, and VIP management firms, ensuring partners execute VIP relations, influencer partnerships, and gifting strategies in alignment with brand guidelines and campaign objectives.
Establish goals and key performance indicators for VIP and influencer initiatives; track and analyze Earned Media Value, impressions, conversion rates, and engagement to determine return on investment and recommend data-driven optimizations.
Develop, manage, and track yearly budgets for celebrity, VIP, influencer, and gifting initiatives; monitor spending against allocations, forecast future expenses, and provide regular financial reporting to leadership.

Manager, PR & VIP

alexanderwang · New York, United States (Hybrid) · Full-time · Posted 2026-09-30

Salary: USD 85,000–95,000

Workplace: hybrid

Department: Marketing

Description

Position Title: Manager, PR & VIP

Reports to: VP, PR & Communications

Summary: The Manager, PR + VIP is the brand’s talent and culture lead. This role identifies, casts and cultivates the people, scenes and communities that keep the brand culturally relevant, and turns those relationships into VIP and celebrity partnerships, activations and press moments across global markets. The Manager brings strong casting and talent instincts, deep cultural fluency and a real ability to build community around a brand, from A-list talent and the Creative Director’s circle to emerging artists, creators and subcultures. The Manager partners closely with Marketing, Creative, Social Media, Events and external partners to ensure seamless execution of VIP experiences and talent partnerships that align with brand objectives, increase visibility and drive sales.

Responsibilities include but are not limited to:

Talent, Casting & Culture

Identify and scout emerging and established talent, cultural figures and creative communities across music, fashion, entertainment, art and nightlife; maintain a strong point of view on the people, scenes and cultural movements relevant to the brand.
Lead talent and community casting for in-house branded content, social media projects, digital campaigns, photo shoots and experiential activations; ensure selected talent aligns with brand values and campaign creative direction.
Develop relationships with new personalities, creators and cultural voices to create fresh brand partnership opportunities and expand brand reach to new audiences.
Proactively identify cultural moments and milestones on the entertainment calendar where the brand can participate credibly and unexpectedly; maintain a strategic contact list and execution plan for premiere parties, special events, editorial collaborations, award show appearances, television placements and press events.

Community & Brand Ambassadors

Build and nurture authentic, long-term community around the brand by connecting with culture-shaping individuals, creative collectives and brand-adjacent communities, turning them into organic brand ambassadors.
Develop and execute a global influencer strategy that activates organic ambassadors and paid partnerships, spanning micro- to macro-influencers, key opinion creators (KOC) and key opinion leaders (KOL), aligned to campaign objectives.
Coordinate VIP and gifting strategies with the influencer team to execute impactful brand activations; ensure seamless integration across platforms to maximize reach and engagement and maintain consistent brand messaging.

VIP & Celebrity Partnerships

Manage VIP relations and celebrity partnerships, including coordinating exclusive appearances, collaborations and brand partnerships with A-list talent aligned to creative vision and business objectives.
Execute seasonal and yearly global VIP initiatives, including event planning, talent outreach and activation coordination, to increase brand awareness, generate media coverage and drive sales across key markets.
Manage all custom VIP looks for events including runway shows, photo shoots and brand activations; coordinate with design and styling teams to ensure celebrity outfits align with brand aesthetic and campaign objectives.
Work cross-functionally with internal teams (Marketing, Creative, Social Media, Events) and external partners (agencies, media outlets, talent representatives) to align on strategy, timelines and brand messaging for all VIP and celebrity initiatives.
Collaborate with social media, PR and creative teams to develop content capture strategies and oversee production of high-quality photography and videography for contracted talent on photo shoots; ensure assets are optimized for multi-channel distribution and social amplification.

Press & Visibility

Cultivate and maintain relationships with key media contacts, fashion journalists and entertainment tastemakers to secure press coverage, editorial placements and brand visibility for VIP and celebrity partnerships across print, digital and broadcast channels.

Measurement, Budget & Partner Management

Oversee and manage relationships with global agencies, talent representatives and VIP management firms; ensure all partners execute VIP relations, influencer partnerships and gifting strategies in alignment with brand guidelines and campaign objectives.
Establish clear KPIs and goals for VIP and influencer initiatives; track and analyze Earned Media Value (EMV), impressions, conversion rates (CVR) and engagement to determine ROI and provide data-driven recommendations for optimization.
Develop, manage and track yearly budgets for all celebrity, VIP, influencer and gifting initiatives; monitor spending against allocations, forecast future expenses and provide regular financial reporting to leadership.

We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $85,000 to $95,000 which represents a range commensurate with experience, knowledge, and skills required.

Requirements

BS/BA Degree or equivalent experience
5-7 years of progressive experience in PR, VIP relations, entertainment marketing, talent management, or related field, with demonstrated success managing high-profile celebrities and brand partnerships
Deep, current knowledge of the cultural and social landscape across music, fashion, entertainment, and pop culture; ability to identify trends, spot emerging talent, and understand what resonates with diverse global audiences
Finger to the pulse and passionate about culture (music, fashion, pop culture etc)
Comprehensive understanding of the media landscape across traditional and digital channels; established relationships with key journalists, fashion editors, lifestyle media influencers, and entertainment writers; ability to pitch stories and secure high-quality press coverage
Strong analytical and project management skills
Strategic mindset, with ability to make quick decisions.
Team player who operates well in a dynamic, all hands-on deck environment
Flexibility to adapt to changing business needs; proactive approach and sense of urgency, a must
Excellent interpersonal, influencing, communication (oral and written) and consulting skills are required. The ability to develop relationships and influence at all levels within the organization is required.
Proficiency in Microsoft Office Suite
Fluency with emerging technologies and AI tools; ability to leverage AI for content creation, data analysis, and campaign optimization

Benefits

We offer a comprehensive benefits package, including but not limited to:

Clothing allowance & discounted merchandise
Healthcare (medical/dental/vision) coverage
Flexible spending account (FSA) & Commuter benefits
401(k) savings plan with employer match
Summer Fridays

Apply

Apply at alexanderwang

About the Company

alexanderwang

Direct-to-consumer luxury fashion, footwear, accessories

Alexander Wang creates luxury fashion pieces for men and women, including ready-to-wear clothing, accessories, and footwear. The brand sells its products directly to customers through its online store and physical boutiques, offering premium-priced items tied to a strong, recognizable style. Its products are designed and released as curated collections, with world-wide complimentary standard shipping and easy returns to support the shopping experience. What sets Alexander Wang apart is its well-defined brand identity and exclusive collections, combined with a direct-to-consumer model that prioritizes direct customer relationships over third-party retailers. The company’s goal is to maintain its luxury positioning while growing its global direct-to-consumer presence and continuing to deliver contemporary, edgy designs that appeal to fashion-conscious shoppers.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, United States
Founded: 2005

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