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Boston Scientific

Medical devices maker for interventional specialties

Senior Marketing Manager

Product MarketingConfirmed live in the last 24 hours
Full-timeMaple Grove, MN, USA

About the Job

Requirements

  • A Bachelor's degree is required.
  • At least 5 years of experience in marketing, product management, business development, digital marketing, analytics, or a related field is required.
  • Demonstrated success driving downstream marketing strategy, business planning, product positioning, launch execution, and disciplined program implementation is required.
  • Strong analytical skills are required, including the ability to interpret market trends, customer behavior, field feedback, campaign performance, and key performance indicators to generate actionable recommendations and improve commercial impact.
  • Demonstrated success leading cross-functional teams, with project management and influence skills, is required.
  • Medical device product launch experience is required.
  • Ability to manage multiple priorities in a complex, matrixed, and highly regulated environment with accuracy and accountability is required.
  • Understanding of compliant promotional practices, documentation expectations, data privacy considerations, and marketing program approval processes is required.
  • Willingness to travel 30% of the time is required.

Responsibilities

  • Develop business plans, product positioning, and marketing programs that deliver education and engagement in key customer segments and support forecasted top-line and bottom-line business objectives.
  • Lead downstream go-to-market strategy for the Intracept Procedure, including market awareness, competitive positioning, segmentation, channel planning, clinician engagement, and field sales enablement.
  • Implement AI-powered marketing strategies and automation capabilities, including predictive targeting, account-based marketing workflows, intent-signal processes, campaign personalization, automated reporting, and data-driven performance optimization linked to measurable business objectives.
  • Partner with Market Insights, Data and Analytics, and other internal teams to evaluate, manage, and improve marketing systems, customer relationship management workflows, dashboards, and digital tools that increase efficiency, scalability, and measurable commercial impact.
  • Develop immersive knowledge of Interventional Spine products and competitive offerings, become a subject matter expert on product features and benefits, and translate insights into positioning and marketing materials.
  • Manage U.S. commercialization of new products and programs, including pre-launch planning, launch execution, training, adoption tracking, and post-launch optimization.
  • Partner with key opinion leaders, field sales, and cross-functional stakeholders to gather clinical insights, unmet needs, customer feedback, and market intelligence to inform product development, messaging, positioning, and engagement strategies.
  • Track key performance indicators, field feedback, market trends, campaign performance, and AI/automation outputs to refine tactics, improve targeting, communicate business impact, and support data-informed decisions.
  • Monitor and ensure compliance with company policies and procedures, including Quality System expectations, promotional review requirements, legal and regulatory approvals, data privacy considerations, corporate AI governance, and responsible use of AI-enabled or automated tools.

Desired Qualifications

  • Experience in the medical device industry, specifically interventional spine, pain management, or neuromodulation, is preferred.
  • Experience with marketing technology platforms, customer relationship management systems, marketing automation, analytics dashboards, account-based marketing, or digital engagement tools is preferred.
  • Experience building or partnering to deploy scalable dashboards, internal intelligence tools, automation pipelines, or reporting processes that convert large datasets into actionable business insights is preferred.
  • Experience integrating enterprise AI roadmaps into marketing capability development, field enablement, campaign operations, competency-building programs, or commercial planning processes is preferred.
  • Ability to influence without authority and drive consensus in complex, multi-stakeholder environments is preferred.
  • Strategic thinking and practical adoption of innovative tools that improve business results are preferred.
  • Customer service orientation, diplomacy, a service mindset, and a team approach to working with colleagues and partners are preferred.
  • Strong organization, proactivity, resourcefulness, creativity, and a solutions-oriented approach are preferred.
  • Critical thinking and analytical skills, with demonstrated independent judgment and decision-making ability, are preferred.

About the Company

Boston Scientific

Medical devices maker for interventional specialties

Boston Scientific designs and makes medical devices used in procedures across cardiology, endoscopy, urology, and neuromodulation. Its products help doctors diagnose and treat conditions by guiding minimally invasive interventions and delivering therapies inside the body, with revenue from hospitals and clinics. The firm differentiates itself through a broad, global portfolio and heavy ongoing investment in research and development to expand capabilities and address complex health issues. Its goal is to improve patient care by providing reliable, effective medical devices and solutions that enable clinicians to perform safer, more effective procedures while growing its business.

Company size
10,001+
Company stage
IPO
Headquarters
Marlborough, MA
Founded
1979

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