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Stanley Black & Decker

Global power tools and outdoor equipment

Trade Marketing Manager

Marketing Generalist & ManagementPosted on Nov 12
Full-timeRemote in Poland

About the Job

Requirements

  • Proven experience in trade marketing, commercial marketing, or category/channel management, ideally within a technical, industrial, or durable-goods environment.
  • Strong experience in pricing, margin management, promotional execution, and go-to-market support.
  • Advanced Excel capabilities and the ability to work with data and turn insights into actions.
  • Strong analytical skills and the ability to work independently.
  • Presentation and communication skills in English.

Responsibilities

  • Develop and execute trade-marketing strategies focused primarily on the Cub Cadet brand, aligned with business objectives across Central and Eastern Europe.
  • Partner with Sales, Product Management, and Brand Marketing teams to deliver integrated commercial and marketing initiatives that drive growth and strengthen market position.
  • Manage and optimize pricing structures, pricing policies, and margin frameworks to support profitable growth and channel competitiveness.
  • Support implementation of new product launches, seasonal campaigns, and category initiatives tailored to the outdoor-equipment market.
  • Plan and execute trade promotions and activation programs supporting sell-in and sell-out across dealer, retail, and traditional trade channels.
  • Ensure execution of promotional campaigns, merchandising programs, events, demonstrations, and point-of-sale activations during key selling periods.
  • Build and maintain relationships with dealer partners, retail customers, and internal stakeholders to align commercial priorities and execution.
  • Conduct regular market and customer visits to assess in-market execution, gather feedback, and identify improvement opportunities.
  • Analyze sales performance, market trends, competitor activity, and campaign effectiveness to identify growth opportunities and improve return on investment.
  • Prepare reports, business updates, and presentations for senior management, providing insights, performance trends, and strategic recommendations.

Desired Qualifications

  • Polish language skills are a strong advantage.
  • Experience with SAP and Salesforce.

About the Company

Stanley Black & Decker

Global power tools and outdoor equipment

Stanley Black & Decker designs, manufactures, and sells tools and outdoor equipment, including power tools, hand tools, storage solutions, and security devices, under brands like DEWALT, BLACK+DECKER, Stanley, and Craftsman. It serves professionals and DIY enthusiasts through home centers, mass retailers, and distributors worldwide, using a global manufacturing footprint across the Americas, Europe, and Asia. The company differentiates itself with a large brand portfolio, extensive international reach, and ongoing product development to meet needs in construction, home improvement, and security. Its goal is to be a trusted, leading supplier of tools and related solutions, delivering reliable performance and broad selection across global markets.

Company size
10,001+
Company stage
IPO
Headquarters
New Britain, CT
Founded
1843

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